4 simple truths about content marketing re-imagined ~ by Helen Nesterenko

Content marketing is still a new field, and it remains dynamic and evolving. Every day, we have access to new statistics, which are based on the increasingly fine and detailed data that can be collected. These all reveal the importance of content marketing to businesses, and the very management of day to day operations.
However, despite all the buzz about this topic, it’s still important to keep basic principles and good sense in mind when crafting your content marketing strategy.
This article will highlight some basics to keep you current with the state of the industry.

Content is king

We have all heard this, and interpreted it in our own ways. However, as always when immersed in the daily pressure of running a business or maintaining a website, it is easy to become distracted by all the new developments and forget what is essential – the content itself. Have you lavished days of work on landing page graphics and shortchanged the text? Have you obsessively counted characters for the title of your post, and then rushed to try to produce a graceful composition fulfilling your title’s promise? Have you invested seemingly endless hours poring over website analytics, while forgetting to check in on what your audience is actually saying about your webpage?
Your readers always have time for what helps them get through their day, makes their life better, improves their business, or saves them effort or money. No landing animations, graphics of pretty models, website optimizing keywords, or urgent and appealing calls to action will compensate for rushed and poorly-thought-out content.


Stay positive. Work your @ss off. Educate yourself and remember these basic principles for successful content marketing. Good luck!
Main image Source:http://www.boscoanthony.com/

LEARN and READ MORE HERE 

CONNECT with the AUTHOR

 

About Helen Nesterenko

Helen Nesterenko is the founder of Writtent.com, the go-to place for engaging content that drives marketing results for businesses. She loves everything about blogging, writing and content marketing. That is why she truly enjoys sharing her insights with the audience.

*****Posting Comments*****
PLEASE keep your comments relevant to this post, comments are moderated by Sunrisedata1 prior to posting.
Thank You.