I am hereby making the jump from humans to robots for all my blogger research. In the last decade I have seen social media marketing and digital PR mature as a practice, I have seen social media metrics and analytics evolve by leaps-and-bounds.When it came to the tools being offered for prospecting, managing, and tracking online engagement and outreach, the quality had been dubious, the licensing too expensive, and of limited value.
In many cases, it came down to whether the cost, learning curve, and value of each particular product actually made sense to the process and bottom line of my agency.
And what was I comparing all of these social CRMs, influencer-identification services, and blogger databases to? I was comparing them to the cost of hiring a team of people to do all of the work by hand.
Reaching out to armies of bloggers
What I do is a little different than the garden variety influencer outreach. I don’t reach out to 40 bloggers over time, I reach out to upward of 2,000 bloggers all at once. What I need is I need painfully-fresh and large lists of bloggers, each blog needing to be perfectly targeted to the clients’ products, services, news, location, restrictions, and needs.
For military bloggers, I need lists that are both American and also pro-military and pro-soldier. Tricky. And I need a lot of them. I need brains and discernment. I also need blog names, formatted-correctly, and blogger names, spelled right, and I need to make sure the blog is current, and active. What I need more than anything else, however, is the blogger’s correct email address as I pitch via email.
I have been searching in earnest for a software solution that would be affordable enough to make sense.
In the beginning, my time was free so it made sense to identify blogs, prospect bloggers, engage communities, pitch influencers, and write reports all on my own, allowing me to make every dollar billed.
Then, as my company scaled and I couldn’t do it all on my own, I had teammates do it — but they hated it. Then I found an offshore team that worked when — and only when — I needed them and offered me an affordable solution in enough of a timely manner that I could easily work it into the campaign plan.
The majority of the solutions out there are focused not on list-building or email-acquisition but they’re focused on the persistent engagement and long-term intimacy required by what I call A-list blogger outreach.
This sort of high-influencer outreach generally is limited to 25-100 hyper-targeted and super-influential bloggers, tweeters, Facebookers, YouTubers, SoundClouders, Instagramers, Viners, and I guess Google Plussers.
Chris
Abraham is a partner in Socialmedia.biz. Contact Chris via email,
follow him on Twitter and Google Plus - See more at:
http://socialmedia.biz/2014/01/22/automated-solution-for-blogger-outreach-research/#sthash.QeHXSct4.dpuf
Chris Abraham
Profile
Chris Abraham is a leading expert in
digital, including online reputation management (ORM), Internet privacy,
social media marketing and digital PR with a focus on blogger outreach,
blogger engagement and Internet crisis response.
A pioneer in online social networks and publishing, with a natural facility for anticipating the next big thing, Chris is an Internet analyst, Web strategy consultant and advisor to major brands. He specializes in Web 2.0 technologies, including content syndication, online collaboration, blogging, and consumer generated media. Chris Abraham was named a Top 50 Social Media Power Influencer by Forbes, #1 PR2.0 Influencer by Traackr and Top 10 social media influencers by Marketwire. For what it’s worth, Chris has a Klout of 77 the last time he looked.
Chris understands that the Internet is not just a different advertising medium, it is a different culture with unique customs and protocols. Knowing this culture allows us to translate your unique company message to relevant online communities. This approach drives business your way — our primary and sincere goal.
Offerings: We specialize in comprehensive Online Conversation Marketing campaigns. We integrate Online Publicity, Online Grassroots & New Media Marketing, Business Intelligence, Search Engine Services and Online Reputation Clean-up and Defense to ensure that our client’s message, the right message, is being portrayed in every corner of the digital space.
Speaking & press availability: Chris has taught blogging courses for the Writer's Center of Bethesda, has been a guest lecturer on public affairs blogging at Columbia University's SIPA school and the American University in Washington, DC, the Emergent Technologies Advisor to the Urban Institute's Communications Advisory Board, and a Renaissance Weekend participant since 2001. Additionally, he is the go-to expert on social media, citizen journalism, technology, and the Internet for BBC World Service, CNN Radio, and CNet's BNet.
A pioneer in online social networks and publishing, with a natural facility for anticipating the next big thing, Chris is an Internet analyst, Web strategy consultant and advisor to major brands. He specializes in Web 2.0 technologies, including content syndication, online collaboration, blogging, and consumer generated media. Chris Abraham was named a Top 50 Social Media Power Influencer by Forbes, #1 PR2.0 Influencer by Traackr and Top 10 social media influencers by Marketwire. For what it’s worth, Chris has a Klout of 77 the last time he looked.
Chris understands that the Internet is not just a different advertising medium, it is a different culture with unique customs and protocols. Knowing this culture allows us to translate your unique company message to relevant online communities. This approach drives business your way — our primary and sincere goal.
Offerings: We specialize in comprehensive Online Conversation Marketing campaigns. We integrate Online Publicity, Online Grassroots & New Media Marketing, Business Intelligence, Search Engine Services and Online Reputation Clean-up and Defense to ensure that our client’s message, the right message, is being portrayed in every corner of the digital space.
Speaking & press availability: Chris has taught blogging courses for the Writer's Center of Bethesda, has been a guest lecturer on public affairs blogging at Columbia University's SIPA school and the American University in Washington, DC, the Emergent Technologies Advisor to the Urban Institute's Communications Advisory Board, and a Renaissance Weekend participant since 2001. Additionally, he is the go-to expert on social media, citizen journalism, technology, and the Internet for BBC World Service, CNN Radio, and CNet's BNet.
Client portfolio
Clients, past and present, include
Kimberly Clark, The Daily, Habitat for Humanity, Greenpeace, The Fresh
Air Fund, International Medical Corps, Sharp, Pew, Alzheimer’s
Association, and others. Chris has also worked on the Interactive Team
at Edelman Public Affairs in Washington, DC, consulting with clients
such as Wal-Mart, Shell, and GE on blogger and social media strategy.
Before Edelman, Chris was technology strategist for New Media
Strategies, a pioneer in online brand promotion and protection with
clients including Sci-Fi Channel, Buena Vista, TomTom, Paramount
Pictures, Coca-Cola, McDonald's, Disney, Reebok, EA, RCA and NBC.
Business focus
Brand reputation, online business
intelligence, corporate and PR blogging, online brand intelligence,
online brand promotion and protection, online buzz and relationship
marketing, online education, online messaging, online social networks,
online technology strategy, rss syndication strategy, search engine
optimization strategy, virtual community building
Location
Washington, D.C.
Contact
Email: cabraham@gmail.com
Chris
Abraham is a partner in Socialmedia.biz. Contact Chris via email,
follow him on Twitter and Google Plus - See more at:
http://socialmedia.biz/2014/01/22/automated-solution-for-blogger-outreach-research/#sthash.QeHXSct4.dpuf
Chris Abraham
Profile
Chris Abraham is a leading expert in
digital, including online reputation management (ORM), Internet privacy,
social media marketing and digital PR with a focus on blogger outreach,
blogger engagement and Internet crisis response.
A pioneer in online social networks and publishing, with a natural facility for anticipating the next big thing, Chris is an Internet analyst, Web strategy consultant and advisor to major brands. He specializes in Web 2.0 technologies, including content syndication, online collaboration, blogging, and consumer generated media. Chris Abraham was named a Top 50 Social Media Power Influencer by Forbes, #1 PR2.0 Influencer by Traackr and Top 10 social media influencers by Marketwire. For what it’s worth, Chris has a Klout of 77 the last time he looked.
Chris understands that the Internet is not just a different advertising medium, it is a different culture with unique customs and protocols. Knowing this culture allows us to translate your unique company message to relevant online communities. This approach drives business your way — our primary and sincere goal.
A pioneer in online social networks and publishing, with a natural facility for anticipating the next big thing, Chris is an Internet analyst, Web strategy consultant and advisor to major brands. He specializes in Web 2.0 technologies, including content syndication, online collaboration, blogging, and consumer generated media. Chris Abraham was named a Top 50 Social Media Power Influencer by Forbes, #1 PR2.0 Influencer by Traackr and Top 10 social media influencers by Marketwire. For what it’s worth, Chris has a Klout of 77 the last time he looked.
Chris understands that the Internet is not just a different advertising medium, it is a different culture with unique customs and protocols. Knowing this culture allows us to translate your unique company message to relevant online communities. This approach drives business your way — our primary and sincere goal.
To Learn More About the Author:
Click Here:
Blog: Chrisabraham.com
Twitter: @chrisabraham
LinkedIn: /in/chrisabraham
Facebook: chrisabraham - See more at: http://socialmedia.biz/author/chrisabraham/#sthash.rSbyHCah.dpuf
Twitter: @chrisabraham
LinkedIn: /in/chrisabraham
Facebook: chrisabraham - See more at: http://socialmedia.biz/author/chrisabraham/#sthash.rSbyHCah.dpuf
Chris Abraham
Profile
Chris Abraham is a leading expert in
digital, including online reputation management (ORM), Internet privacy,
social media marketing and digital PR with a focus on blogger outreach,
blogger engagement and Internet crisis response.
A pioneer in online social networks and publishing, with a natural facility for anticipating the next big thing, Chris is an Internet analyst, Web strategy consultant and advisor to major brands. He specializes in Web 2.0 technologies, including content syndication, online collaboration, blogging, and consumer generated media. Chris Abraham was named a Top 50 Social Media Power Influencer by Forbes, #1 PR2.0 Influencer by Traackr and Top 10 social media influencers by Marketwire. For what it’s worth, Chris has a Klout of 77 the last time he looked.
Chris understands that the Internet is not just a different advertising medium, it is a different culture with unique customs and protocols. Knowing this culture allows us to translate your unique company message to relevant online communities. This approach drives business your way — our primary and sincere goal.
Offerings: We specialize in comprehensive Online Conversation Marketing campaigns. We integrate Online Publicity, Online Grassroots & New Media Marketing, Business Intelligence, Search Engine Services and Online Reputation Clean-up and Defense to ensure that our client’s message, the right message, is being portrayed in every corner of the digital space.
Speaking & press availability: Chris has taught blogging courses for the Writer's Center of Bethesda, has been a guest lecturer on public affairs blogging at Columbia University's SIPA school and the American University in Washington, DC, the Emergent Technologies Advisor to the Urban Institute's Communications Advisory Board, and a Renaissance Weekend participant since 2001. Additionally, he is the go-to expert on social media, citizen journalism, technology, and the Internet for BBC World Service, CNN Radio, and CNet's BNet.
A pioneer in online social networks and publishing, with a natural facility for anticipating the next big thing, Chris is an Internet analyst, Web strategy consultant and advisor to major brands. He specializes in Web 2.0 technologies, including content syndication, online collaboration, blogging, and consumer generated media. Chris Abraham was named a Top 50 Social Media Power Influencer by Forbes, #1 PR2.0 Influencer by Traackr and Top 10 social media influencers by Marketwire. For what it’s worth, Chris has a Klout of 77 the last time he looked.
Chris understands that the Internet is not just a different advertising medium, it is a different culture with unique customs and protocols. Knowing this culture allows us to translate your unique company message to relevant online communities. This approach drives business your way — our primary and sincere goal.
Offerings: We specialize in comprehensive Online Conversation Marketing campaigns. We integrate Online Publicity, Online Grassroots & New Media Marketing, Business Intelligence, Search Engine Services and Online Reputation Clean-up and Defense to ensure that our client’s message, the right message, is being portrayed in every corner of the digital space.
Speaking & press availability: Chris has taught blogging courses for the Writer's Center of Bethesda, has been a guest lecturer on public affairs blogging at Columbia University's SIPA school and the American University in Washington, DC, the Emergent Technologies Advisor to the Urban Institute's Communications Advisory Board, and a Renaissance Weekend participant since 2001. Additionally, he is the go-to expert on social media, citizen journalism, technology, and the Internet for BBC World Service, CNN Radio, and CNet's BNet.
Client portfolio
Clients, past and present, include
Kimberly Clark, The Daily, Habitat for Humanity, Greenpeace, The Fresh
Air Fund, International Medical Corps, Sharp, Pew, Alzheimer’s
Association, and others. Chris has also worked on the Interactive Team
at Edelman Public Affairs in Washington, DC, consulting with clients
such as Wal-Mart, Shell, and GE on blogger and social media strategy.
Before Edelman, Chris was technology strategist for New Media
Strategies, a pioneer in online brand promotion and protection with
clients including Sci-Fi Channel, Buena Vista, TomTom, Paramount
Pictures, Coca-Cola, McDonald's, Disney, Reebok, EA, RCA and NBC.
Business focus
Brand reputation, online business
intelligence, corporate and PR blogging, online brand intelligence,
online brand promotion and protection, online buzz and relationship
marketing, online education, online messaging, online social networks,
online technology strategy, rss syndication strategy, search engine
optimization strategy, virtual community building
Location
Washington, D.C.
Contact
Email: cabraham@gmail.com
Photo credit: Wikipedia
About Justin Cofield
