Wednesday, June 26, 2013

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Thursday, June 20, 2013

How To Connect Your Business Objectives To An Effective Social Media Marketing Strategy~By John Brhel

What do The Walt Disney Company and the WWE have in common (other than lucrative merchandising revenue and a cast of memorable characters?
If you followed the Dachis Group’s Social Business Index, which “analyzes the effectiveness of strategies and tactics organizations employ to engage the market through social channels,” you’d know that Disney and the WWE are two of the most socially savvy brands out there. Apparently, people are still gaga for staged fighting and Donald Duck.
Did these corporate giants reach such great social heights by pursuing the exact same social media goals? Of course not. Disney and the WWE are vastly different companies with vastly different business objectives. You don’t market sweaty, hulking wrestlers the same way you do talking mice.
These two very different companies achieved social media success by applying specific social media tactics to achieve specific business objectives.
You may not be a multibillion dollar business with a killer mascot (at least not yet), but you can still do social like the best of them, so long as you connect your business objectives to an effective social media marketing strategy.
No Strategy, No Way!
According to the 2012 Small and Medium Social Business Study conducted by the SMB Group, just 24% of small businesses use social media “strategically, in a planned way.” Let’s hope for your sake you’re not part of that other 76%.
You could tweet a hundred times a day and have the fanciest looking Facebook page known to man, and none of it would matter if you didn’t have a social media strategy in line with your business objectives.
Don’t believe me? Just ask digital analyst and social media guru Brian Solis. “At the root of the problem, today’s social media programs start with the technology in mind and not the solution in mind,” said Solis in a September 2012 blog post. “Many businesses jump into Facebook, Twitter, YouTube, Google+, et al, without thinking through opportunities or customer expectations and experiences.”
Are you one of those companies using social media “just because”? It’s not enough to post randomly on Facebook and throw whatever videos you have laying around on YouTube. You’ve got to be strategic.
It’s Time to Align
Before you dive headfirst into social media oblivion, take a cue from Mr. Solis and start with a solution in mind.
Follow these steps and you’ll be more likely to pursue a social media strategy that makes sense for your brand.

1. Define Your Business Objectives

Before you can pursue applicable social media goals, you need to make your business objectives perfectly clear. This is essential to running a business in general, let alone integrating a social media campaign that isn’t totally aimless.
Ask yourself this: What do you hope to achieve in the short- and long-term? Be specific. Do you want to improve overall customer satisfaction? Do you hope to increase profits by 10% over the next year? Do you want to be known as the coolest little ice cream shop in Austin, Texas?
Whatever they may be, your objectives are unique and require an in-depth, meaningful analysis of your business.
If you’re not sure how to set good business objectives, this article from Inc.com might come in handy.

2. Choose Relevant Social Media Goals

According to an Awareness Inc. survey of 469 marketers titled “The State of Social Marketing Report,” the top goals for social media are:
  • better customer engagement (78%)
  • revenue generation (51%)
  • better customer experience (47%)
  • increased thought leadership (41%)
These are all fantastic social media goals, but they may or may not be goals that pertain to your specific business objectives. You’ve got to pursue social media goals that relate to your unique objectives.
Are you launching a new product and hoping to get people interested enough to make a purchase? Do you want to direct people to your landing page, educate consumers, enable e-commerce, or deliver better customer service?
If you’re at a loss for good social media goals to pursue, this list by Web Ad.vantage founder Hollis Thomases sums up some of the most common ones.

3. Pursue an Appropriate Social Media Marketing Strategy

Just as your social media goals need to correspond to your business objectives, your social media strategy needs to directly relate to your designated goals.
Imagine you sell designer clothing and one of your business objectives is to increase sales of little black dresses. If your social media goals were to 1) increase revenue generation and 2) increase customer engagement, how would you get there? You’d have to figure out tactics that suited your social media goals. In this case one of your tactics might be posting articles about fashion shows, style tips, and other content that appeals to the dress-buying demographic.
Whatever strategy you decide to pursue, bear in mind that the best social media tactics are those that correlate directly to the social media goals you have in place.

4. Monitor Your Audience/Track Results

All that time you spend brainstorming objectives and tying it all together to your social media strategy won’t mean jack unless you’re monitoring your audience and tracking the results of your actions.
Be sure to keep tabs on what your customers are saying and measure the effectiveness of your social media strategy via analytics. There are tons of tools out there that let you do social monitoring and analytics, so you should have no problem measuring the efficacy of your social media tactics.
Make the Connection!
You don’t need to be a gigantic corporation like Disney or the WWE to establish a winning social media strategy.
All you’ve got to do to align your business objectives with an effective social media strategy is:
  1. Define your business objectives
  2. Choose relevant social media goals
  3. Pursue an appropriate social media marketing strategy
  4. Monitor your audience/track results
Be smart and strategic about your social media marketing strategy and you’ll have a much better shot at achieving your business objectives. It might not hurt, however, to have somebody like The Rock or Mickey Mouse on your side.
Is your social media marketing strategy in line with your business objectives? Let us know whether you’re ready to outdo Disney and the WWE by posting in the comment section below. 


 SOURCE:  

Monday, June 17, 2013

Hike at Utah’s Buckskin Gulch~by: Kelly Bastone


America’s 10 Most Dangerous Hikes – Buckskin Gulch, UT by: Kelly Bastone Hike No one’s died here–yet. But the odds mount every time a dark cloud crosses the sky. This tortuously twisting sandstone bottleneck is the longest, deepest slot canyon in the Southwest (and probably the world). Its narrow walls carve a 12-mile gash through the southern Utah desert, although most hikers bypass the first of those pinched miles by starting at Wire Pass, a tributary that enters Buckskin from the south and plunges them right into its tightest squeeze. The extended exposure to flash flood danger makes Buckskin one of the country’s most dangerous slots: Rarely more than 10 feet wide, the eerie corridor is 400 feet deep at its junction with the Paria River. Most chilling: The entire length of sandstone wall is virtually insurmountable–except for a single escape hatch at the Middle Route, about 8 miles in from Wire Pass. Should thunderstorm-bloated flood waters come charging down the tunnel, you’re no better than a bug in a fire hose. Exhibit A Not only is it long, but Buckskin also drains a big watershed. Streams all across the Paria Plateau funnel into this slot, where the smooth rock walls support little vegetation that would slow the onslaught of water. The combination of big flows and polished passage results in floods with massive force, and Buckskin’s narrow dimensions allow the torrent nowhere to go but up: Waters here can swell from zero to 20 feet deep in mere minutes. “We’ve never lost anybody,” says ranger Michael Salamacha–but they’ve come close. A few hikers have gotten trapped but miraculously managed to climb above the water. “They were lucky to be near one of the few ledges,” Salamacha says. Survival Plan It’s impossible to know for sure where or when storms may strike, but hedge your bets by checking weather updates; noaa.gov issues the region’s most accurate flood forecasts. Avoid Buckskin from July through mid-September, when afternoon storms shower water through the slots. Should you hear water thundering upon you, “Try to scramble up or out,” advises Rich Carlson of the American Canonizing Association. “It’s surprising how many little ledges and ripples you can climb when your life depends on it.” Failing that, secure yourself to something: Hikers in other canyons have survived by clinging to debris wedged between the walls. Should the current take you, ride the flood like whitewater, feet downstream and elbows in. Says Carlson, “Hopefully, you’re wearing a helmet, because you’re going to be a pinball.”

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10 Best URL Shorteners and why they are good~by Dustin Betonio

URL shortening services are used by millions of people on daily basis as they a serve very important purposes in areas like social networking and internet marketing and are extremely useful in Internet conversations on services like twitter when someone want to share a link. With only 140 characters available to deliver the message a normal link can take up most of the space. Besides shrinking URLs some of the services provide features that can be more useful than you may think. If you are not aware of the possibilities keep reading.

What is a URL shortener

A URL shortener is an online application that allows the user to enter a full URL for any specific web page, click on a button, and automatically shortens a long wordy URL to a short domain name and uses a 5 or 6 character code. When users are clicking on that short links they are redirected to the original URLs just as if they had entered or clicked on that.

Where URL Shorteners are useful

First, it’s very useful for micro bloggers, such as Twitter users, who like to share URLs in their posts. However, with a 140-character limit on sites like Twitter, it’s often difficult to include a lengthy URL along with an explanation of why you’re sharing it. Second, URL shorteners are useful because they can preserve a link to a specific web page even if the URL to that page changes in the future. Third, some URL shorteners allow you to track the number of clicks your shortened link gets allowing you to analyze the type of traffic you’re generating to your website, blog, etc. from your links on Twitter, Facebook, and so on. This allows you to understand in greater detail where your promotional efforts are having the biggest impact.
This is also certainly true for marketers using social media channels to reach out. shorteners are useful in internet, email and mobile marketing. In email marketing marketing you may have text wrapping on long URLs in text e-mails and also benefit from tracking clicks. On mobile the little space available simply calls for short URLs. In the area of affiliate marketing the short URLs also have turned out to be handy for hiding the affiliate links that for some people affect trust negatively – for a reason.

List of useful URL Shorteners to try out

1. http://su.pr/

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Features:

  • Real time analytics showing how many people click through your links, how many came via StumbleUpon in particular and who the most prolific “reTweeters” have been.
  • Easy publishing to Twitter and Facebook, including the ability to schedule those links and messages to be pushed out at a particular time.
  • “Suggested posting time” metrics, based on historical data concerning when people are most likely to click through your links.
  • A handy bookmarklet that makes submission of links quick and easy.
  • Good to build traffic

2. http://ow.ly/url/shorten-url

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What the Ow.ly link shortening offers:
  • Sharing functionality remains the focal point of the Ow.ly social bar. This feature will keep your eyes on prize content and allow you to share easily and frequently.
  • Slimmer and non-obtrusive.
  • Bookmarking of links that you have retweeted.

3. http://bit.ly/

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Features:

  • Sharing functionality.
  • History Viewer.
  • Advance Tools, side bar bookmarklet, developer tools.
  • Good to build traffic

4. http://is.gd/

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Features:

  • Shorten web addresses for emails, forum posts, blogs etc. which cannot handle long URLs and might wrap them, making them unclickable
  • Lower the character count when texting web addresses to a mobile phone
  • Hide the real URLs of affiliate links from visitors to your site
  • Obscure your real email address from bots which harvest them to spam.
  • Circumvent protections on sites which don’t allow direct links to a competitor’s site (if you are violating a site’s terms you do so at your own risk)
  • Clean up bookmarks for social bookmarking sites or sites with low character limits like Twitter
  • If you dislike a website and have to mention it (e.g. when complaining about it), link via is.gd so that your link does not help the site’s search engine positioning

5. http://cli.gs/cligs/new

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Features:

  • Statistics
  • Permanent redirects

6. http://www.adjix.com/WebObjects/Adjix.woa/

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Features:



  • Earn revenue sharing your links
  • Link data available
  • White Label – Use your own domain name for shortened links

7. http://budurl.com/

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Features:



  • Shrink any URL into a short BudURL
  • Inbound links redirect with a 307 for maximum SEO performance
  • Organize all of your BudURLs into a single account
  • Add notes to each BudURL to keep track of where you place it (ex: Twitter profile link, LinkedIn comment, Email signature, banner advertisement, etc.)
  • Watch your Click Stream to see real-time click activity including the referrer, IP Address, Network, etc.
  • Create custom BudURL vanity aliases like budurl.com/mylink
  • Edit destination URL
  • Reset click values
  • Delete BudURLs
  • Unique Visits per click
  • Download click traffic
  • See the keywords used to find your BudURL

8. http://tinyurl.com/

image

Features:

  • Browser toolbar
  • Control your alias by providing a custom one
  • URL Redirection
  • Hide Affiliate URLs
  • Preview Feature

9. http://www.snipurl.com/

image

Features:



  • Nip many URLs at once
  • Attach a private key for protection
  • Has an API to create shortened URL’s in your browser.

10. http://blinky.me/

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Features:



  • Segmentation functionality with every link shared.
  • Get piles of additional data about the people who click the links.
There are many URL shorteners, but i wanted to keep the review to include my 10 favorites. They all have features that are beneficial and they tend to be user friendly also. I hope you will try some of the services and maybe you will find a favorite.

SOURCE:






Author : Dustin Betonio

Dustin Betonio is a Translation Management graduate at University of Mindanao. His earlier career was devoted on customer service outside the information highway. Currently studying Law in the same University

Sunday, June 16, 2013

Energy from the Sea: Closer Than You Think~By Rod Fujita


The ocean absorbs energy from the sun, stores it, and then releases it slowly. Sounds like a prescription for meeting the world’s energy needs, since the ocean is the largest feature of our planet. But can ocean energy be tapped in a way that doesn't create more problems than it solves?
That’s the promise behind a recently announced deal between Lockheed Martin and Reignwood Group, a resort developer based in Beijing. The two companies will develop a 10-megawatt power plant using ocean thermal energy conversion (OTEC) technology in waters off southern China's Hainan Island. Construction is expected to be completed in 2017.

The process

Scientists have long been interested in the potential for generating energy from the difference in temperature between warm surface waters and deep water. When this difference is large – for example, in tropical locations with narrow continental shelves – the warm water can be used to convert a liquid (like ammonia) into steam. The steam drives a turbine, producing electricity, and then is condensed into a liquid using cold water pumped up from the deep ocean so that the cycle can be repeated.

Benefits

The OTEC process can produce a number of benefits in addition to clean electricity. The large volumes of cold water pumped through the system can be used to cool buildings, saving on air conditioning (and associated greenhouse gas emissions from this major energy consumer). Lots of freshwater condenses on the cold water pipes, especially in humid tropical environments – so much that it can become a viable supplement to local water supplies or even the major water source for local communities.
Because the deep ocean water pumped up to the OTEC facility is rich in nutrients and free of pathogens, it can be used to raise fish or to grow marine organisms like, microalgae for nutritional supplements. Doing this could actually reduce the environmental impact of OTEC, since the cold water is allowed to warm up and the nutrients and carbon dioxide can be removed by the farmed organisms.
Another nice thing about OTEC is that, unlike other kinds of renewable energy, power production is steady and peaks in the summer months when demand is typically highest (due to air-conditioning and refrigeration needs). Some analysts estimate that a single 100-megawatt commercial scale OTEC plant would prevent about 500,000 tons of carbon from being emitted into the atmosphere and save about $130 million per year in oil costs. Although there are environmental concerns associated with OTEC, which my co-authors and I outlined in a recent paper, the potential for clean energy, drinking water and food seem quite large.

Why the delay?

If OTEC is so great, why has it been in development since the late 1800’s but never commercialized? One reason is that there are only so many suitable sites – conventional OTEC plants need to be onshore yet close to deep water, and the surface water must be quite warm. Another reason is that the capital costs are high while the energy yield is low – the process isn't very efficient. And yet another reason is that it is technologically challenging to lay a pipe long enough to reach deep water – and keep it there.
Despite these challenges, scientists and engineers have remained intrigued enough with OTEC’s possibilities to keep working on it for all of these decades. The potential sites have been expanded by using floating platforms, as with the plant Lockheed Martin is building, minimizing pipe length. Other innovations allow OTEC to extract energy from smaller temperature differentials. Efficiency has been increased through the use of better heat exchangers and advanced materials. Pipe manufacturing, laying methods and maintenance have all vastly improved. And while OTEC remains quite costly, the rising price of oil has made OTEC and other forms of renewable energy much more competitive in recent years, as our paper outlines. These factors make me think that OTEC may be on the verge of commercialization.
In fact, in our paper we concluded that the project in southern China was the missing link in commercializing OTEC. Several small OTEC plants have been built already, so we know that the concept produces net energy and all of the other benefits described above. But the costs associated with scaling OTEC up have been very uncertain, perhaps scaring off potential investors and customers up till now.

Proceed with caution

OTEC is definitely not a panacea. Using large amounts of cold, nutrient rich water from the deep ocean in order to produce energy could have some very negative impacts, like killing sea life by sucking it into the intake pipe or creating algal blooms by discharging nutrient rich sea water into warm, nutrient-poor surface water. But these and other impacts can be prevented or mitigated. This new industry should be carefully regulated to ensure that the costs of safe operation are internalized by beneficiaries and not borne by all of us, on behalf of the ocean.

Source:

Rod Fujita

Rod Fujita

Rod, director of research and development for Environmental Defense Fund's Oceans program, is a leader in the theory and practice of sustainable fisheries that align conservation with the business of fishing.

Thursday, June 6, 2013

7 tools to monitor your competitors’ traffic ~By Sam Crocker

      

  


 Just how accurate are Alexa, Compete, Quantcast & the others?
This is part of our ongoing series on website optimization and traffic analysis.
Guest post by Sam CrockerSEOmoz

Today we’re going to examine a number of tools and resources for getting insights into competitors’ traffic data. We’ll assess their strengths and weaknesses as well as the validity and usefulness of the data provided.
We’ve had clients asking us for a better view of overall market size and what kind of traffic the competitors are getting, since it can be tricky to find meaningful predictive data even when you know who your competitors are or should be.
It is worth pointing out that a number of these services suggest they can provide better data if you claim the sites by entering your ownership credentials. I can’t testify to the accuracy of this, and our analysis is based upon the free version of the tools as we did not have paid access to any of the tools.
We tested 25 sites for which we had reliable internal data, giving us insight into just how accurate these tools really are — or aren’t.

alexa
alexa-logo
Alexa: Too often, dubious numbers
1Strengths: Alexa is good for comparing different sites traffic and for monitoring general traffic trends. It can be quite useful for comparing one site to a competitor site (up to five sites at a time). The index is massive and contains some data about all of the 25 sites we tested.
Weaknesses: Not so great for the smaller sites. As you can see below, you won’t get any of the traffic charts for sites ranked outside of the top 100,000, which means if Alexa thinks you are getting fewer than 10,000 visits per month you’re unlikely to glean any great information. Accuracy is a serious concern. This does call into question the usefulness of the tool in general. The numbers reported are not helpful for predicting traffic on their own.
Accuracy: We want to keep this all anonymous but let’s just say one site that we know gets 10-20,000 visits per month had an Alexa rank that was more than five times better than a site that we know gets 75,000+ visitors per month. And this was not just a one-off event. So I have to seriously question the reliability of this tool. It didn’t seem to be too bad at predicting the trends for a single site but the charts are extremely difficult to make any real use of. Interestingly it seems to be skewed in favor of sites within the search marketing space. Sites in the search marketing space that we looked at regularly outranked sites receiving more than 10 times as much traffic on a monthly basis.
How to best use Alexa: The tool is interesting for comparing similar sites or sites within an industry, but be very cautious about using this to make any meaningful suggestions or estimates on traffic data. The most accurate data seemed to be the data from the visitors by country — the percentages we looked at were not too far off.
Cost: Free. Options for site audits for $199.


Compete: Good UI, questionable data
2Strengths: Compete has a useful interface, speaks the right language (unique visitors, visits, etc.), offers the ability to compare multiple sites, and its data is easy to understand and well presented.
Weaknesses: Accuracy, somewhat limited number of sites – many sites that it classifies as “low sample sites,” and the cost of the Pro option.
Accuracy: Again, accuracy is a serious concern here. The data was off in some cases by as much as 2,000% for monthly visits. The accuracy seemed to be a bit better for the peaks in traffic and some of the general trends we looked at but was certainly not reliable enough for us to suggest reporting competitor traffic based upon this information.
How to best use Compete: It should come as no surprise that Compete is best used for comparing competitors. The scale of the data is way off but some of the trends seemed to be fairly reliable. I wouldn’t advise reporting any numbers from this data as they do not seem close/reliable at all – often off by a factor of 200% or more — however the trends are reliable. The information could be meaningfully used to look into seasonal trends between competitors.
Cost: Free. The Pro membership is $499 per month.
Google ad planner

Google Ad Planner: Some unique twists
3Strengths: Google Ad Planner has a few things going for it: Its “sites also visited” data is good, the keywords searched for can be quite valuable, and the “audience interests” data is interesting.
Weaknesses:: Accuracy, lack of data for small sites.
Accuracy: The accuracy was really mixed. For many of the sites AdPlanner provided much better data than some of the others. However, they were still off by miles for some sites – off by as much as 1000%. Given the occasional “big miss,” I would not be comfortable using this data to make traffic predictions for a client.
How to best use Google Ad Planner: The data about other sites visited as well as keywords searched for (with affinity) could be extremely valuable as well as some of the other metrics reported on and audience interests. However, the traffic data is not particularly meaningful and can’t be relied upon.
Cost: Free.


Google Insights: Numbers normalized for search
4Strengths: Google Insights offers generalized trends around key phrases and key phrase groups and regional information. Trusted source.
Weaknesses: It was difficult to read the data. There were no hard numbers about traffic. It was hard to compare entire sites to one another.
Accuracy: You can bet that the accuracy of this data is going to be pretty good given that the data provider has access to more data than anyone else on the Internet. However, the fact that the numbers are normalized and more designed for key phrases and search terms and trends than for traffic data means that the search volume will correspond perfectly with the traffic to a site.
How to best use Google Insights: The tool could be quite helpful for finding the most valuable pockets of key phrases and key phrase groups. This could be particularly valuable when looking at a competitor site and trying to figure out which of their key phrases are driving the most traffic. It could help you see which of the key phrases within a key phrase group might be the most valuable.
Cost: Free.


Google Trends: For broad information gathering
5Strengths: Google Trends for Websites is good for illustrating magnitudes of difference between sites. It allows comparison of multiple websites, and it includes regional information.
Weaknesses: It’s not good for comparing sites fairly similar in size. It does not provide information for smaller sites when logged in, it’s accuracy is uneven and it provides no numbers.
Accuracy: The data seem to be more accurate when only trying to compare traffic from search; it does not seem to do as well in assessing overall traffic. When comparing websites with drastically different traffic numbers, the rough visual estimation appears to correspond quite well with the observed analytics data as well. When visiting the site and logged in, Trends it does provide numbers and ranges, though the data looks to be off on a few of the sites I have checked. It is not as far off as the data for the same sites using AdPlanner, but still considerably far off — e.g., reporting 140,000 visits for a site that receives about 320,000 unique visits daily.
How to best use Google Trends for Websites: Trends is great for broad information gathering. It gives some insight into similar searches when comparing sites, and in general it is unlikely that you will find better comparative data out there without direct access to your competitor’s analytics account. However, Trends does not provide numbers and thus can only be used to venture a guess at what sorts of numbers competitors are pulling in.
Cost: Free.


Quantcast: Nifty Media Planner Tool
6Strengths: Quantcast provides traffic numbers that are easy to follow, displays information nicely, offers some demographic information and has an interesting Media Planner Tool.
Weaknesses: Unreliable and often inaccurate, lacks data for small and medium trafficked sites. Inability to compare sites.
Accuracy: The biggest shortcoming of the Quantcast data is accuracy. As with some of the other services, the traffic data is estimated and is nowhere near accurate on the sites for which Quantcast had any data. Data was off by as much as 10 times the actual analytics data for some of the sites.
How to best use Quantcast: Although the data is not particularly reliable for the traffic data, some of the other tools the site has to offer seem quite interesting and worth further investigation. The demographics information provides a reference as to how the data compare against Internet averages.
Cost: Free.


SEMrush: Most accurate of the bunch
7Strengths: SEMrush‘s data includes sites of all sizes, a list of key phrases and rankings for those terms — and provided the most accurate data of all the tools we examined.
Weaknesses: The data were still imperfect. Customers must pay to get full data lists. And the data is only for Google traffic.
Accuracy: The data were not perfectly accurate, though generally speaking SEMrush did not miss the mark for any of the sites we tested the way a number of the other tools did. In the end, the data were surprisingly accurate. As with some of the Google data, the information reported is just the Google search engine traffic, but this is our main area of focus and was quite accurate when drilling down into that specific area of traffic within analytics.
How to best use SEMrush: Although imperfect, this tool came the closest to providing accurate data that I would, at least with a word of warning, be willing to share with a client about potential expectations or about where their competitors’ traffic may be. Most importantly, the add-on options and ability to see the keyword lists and how the competitor ranks for these terms is extraordinarily appealing.
Cost: Free to $499 per month. We used the free version.

A look at two final sites that estimate Web traffic

comScore
Unfortunately, we struggled with comScore. We were unable to get a log-in or sneak a peek at any of the data.
How to best use comScore: comScore offers a number of reports and insights into markets, including reports on local market size as well as information about valuable/important keywords in an industry. It would be very interesting to find out where this data was coming from and how good it was, but we were not able to achieve this in time to publish this information.
Cost: Not disclosed.
HitWise
Unfortunately, we were not able to get data from HitWise in time for publication.
How to best use HitWise: HitWise, similarly to comScore, works on a reporting basis insofar as you speak to them about the types of market reports you would like, or you can create custom reports. While we cannot comment on the accuracy of the data, the services offered look to be better tailored to an SEO‘s needs than do the reports offered by comScore. However, generally speaking HitWise will not work with agencies, which will be a bit of a bummer for some of you.
Cost: Free to $695+ per report

Conclusion

I hope that the findings from all this research will be valuable to you. Ultimately, it’s an incomplete study. For the time being I would rely most heavily on SEMrush for predicting traffic and estimating how well a competitor is doing, but all of these tools add something to the ever-growing traffic toolbelt even if it may be for a purpose other than that which I was hoping they would achieve.
 
 
Sam Crocker is SEO Associate Director at OMD UK in London. He is the resident meme expert at OMD and an avid YouTube watcher. Follow him on Twitter. This post orig­i­nally appeared at SEO­moz and is repub­lished with per­mis­sion. The author’s views are entirely his own and may not reflect the views of SEO­moz, Inc. SEO­moz is not affil­i­ated with Socialmedia.biz and has not reviewed this trans­la­tion. SEO­moz pro­vides the Web’s best SEO tools and resources.
 
 
 
 
 
 
 
 
 
 
 

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Step 2: Enter Your Email Ad Into The Form Type the subject line and body of the email ad you would like your prospects to receive. Make sure to include your website address.
Step 3: Choose The Date You Would Like Your Ad Sent & Click Submit Choose the day you would like your email ad sent and click the submit button. We take care of the rest and we will contact you with a tracking page to monitor your email ad’s performance.
The 10DollarSoloAds Service is a sophisticated double opt-in solo email ad system that sends your email ad to thousands of fresh opt-in leads instantly. Just enter your email ad and click the send button and your email ad is on its way to thousands of fresh prospects.
If you have ever tired to sell something online then you have probably experienced the frustration of getting people to your website. Look no further, 10DollarSoloAds.com specializes in the type of highly responsive targeted solo email advertising that will get people to your website.
Solo Email Advertising has consistently been one of the highest performing methods of online advertising. Send your email ad to thousands of targeted prospects safely and easily with 10DollarSoloAds.com
When an order is placed at 10DollarSoloAds, we immediately begin the process of sending your email ad. Each email ad is reviewed by our technicians for errors before they are sent to your targeted prospects. When your email ad begins sending we send you a confirmation email with full tracking information from a third party tracking service. This allows you to track the exact amount of clicks from each ad, the IP addresses of each person who has clicked on your ad, and the timestamp of when they visited your website.
Third Party Click Verification included free with every mailing.
Easy to use interface sends your email ad in two easy steps.
HTML or Text Ads can be sent with our service.
FREE 24 hour email support from a member of expert support department.
NEW Feature! Specify exactly what day you would like your email ad sent.
NEW Advanced Targeting! Choose from hundreds of categories.