How to Fix (0r Kill) Web Data About You

By RIVA RICHMOND

　
As more of our social lives, shopping sprees and dating misadventures take place online, we leave behind, purposely or not, a growing supply of personal information
Marketers, employers, suitors and even thieves and stalkers are piecing together mosaics of who we are. Even when it is accurate, it may not present a pretty picture.
For a glimpse of your mosaic, type your name into Spokeo.com. Prepare to see estimates of your age, home value, marital status, phone number and your home address, even a photo of your front door. Spokeo, one of several services like this online, will encourage you to pay $15 or more, for a full report with details on income, hobbies and online social networks. Snoops who take the time to troll further online may also find in blog posts or
Facebook comments evidence of your political views, health challenges, office tribulations and party indiscretions, any of which could hurt your chances of admission to school, getting or keeping a job or landing a date. Many privacy experts worry that companies will use this data against users, perhaps to deny insurance coverage or assign a higher interest rate on a loan. The online aggregation of personal data is setting the stage for “a
WikiLeaks for your life,” said Michael Fertik, the chief executive of Reputation.com, previously known as ReputationDefender, a company that charges to manage people’s online information and images. “The treasure trove of personal data about each of us is growing to unanticipated levels, and the leak of huge portions of those data can be personally devastating,” he said.If you want to try to manage privacy, the obvious first place to start is with the search engines
Google, Bing and Yahoo, exactly where other people will most likely go to check you out. Run keyword searches of your name, address, phone numbers and other identifying data and see what turns up. Don’t stop after the first few pages of search results. While they will be the most influential, the embarrassing or forgotten tidbits can show up on page six and beyond, warns Andy Beal, co-author of “Radically Transparent,” a book about monitoring and managing online reputations, and a consultant who says he has helped people get information removed from the Web.
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Business tweeting is a life-sentence

BY Chris Abraham

　Before you decide on a whim to register, activate, populate, respond, and promote your business or brand via
Twitter, take a second to think this through. My first question is: why have you waited until now? My second is: why now? And finally: are you prepared to commit to actively tweeting in good times and in bad, from this day forward, for better, for worse, for richer, for poorer, in sickness and in health, until death do you part? Is that your solemn vow?Let me make this even clearer: this isn’t a marriage, this is partly like being a parent and partially like being a patient. As a parent to your bouncing-baby Twitter profile, you need to be attentive, creative, engaging, consistent, generous, a brilliant teacher and also a patient listener. As a patient, you’re had organ replacement surgery and you need to remember to take your medicine every day, without fail, for the rest of your life, or your pink new healthy liver will reject you; even more, you’re going to need to change your lifestyle, too. Why?
Well, now that you’re a parent to all of your followers and also a patient yourself, you’re going to need to start being a role model: consistent every day because one off-day in the limelight of your growing online brand celebrity can become much worse than a simple black eye. And since this child — these children — never sleep (like all babies seem never to sleep), this job cannot be limited to 9am-5pm, Monday through Friday — this is global, this is
GMT +10 (Australia) all the way to GMT -10 (the Hawaiian Islands).So, not only will you need to queue-up interesting self-promotional content and links to your posts, your press releases, or to mentions of yourself in the news, but you’ll need to spend another 80% of your time actually following the people you follow, responding to @replies, retweeting interesting content from other people, participating in conversations and utilizing relevant hashtags — and you’ll get extra points for following trends, sharing interesting content that doesn’t directly relate to your own company, products, people or services as well as for following industry-specific keywords in order to become part in other people’s relevant Twitter conversations. Even more, pursuing interesting people to follow, growing your community over time into something of a proper online community — a virtual family.
And I haven’t even started in on online monitoring, brand and reputation management, and using social as part or an
Online Reputation Management (ORM) and organic Search Engine Optimization (SEO) strategy, either — that’s something else entirely and fully worth budget, resources, and more hours in the day, week, month — including nights and weekends.Plus, there’s more: you can activate these people to become real friends, to participate in real tweet-ups and get-togethers. You can cross-promote these natural allies and compatriots or other funnels, such as email lists, blogs, Facebook Pages, Tumblrs, Pinterest, and Google+ — each of which will take just about as much time and energy as Twitter does if you don’t cheat and cut too many corners — though there are ways to make things much more efficient. To a point.
That said, I don’t want to start sounding like
Anne-Marie Slaughter in her controversial article in The Atlantic, Why Women Still Can’t Have It All — because in the world of social media, many hands make light work! And, if you’re the only person who’s responsible, you’re going to either need to distribute the work to your colleagues (this almost never works over the long run — and you’ll end up with the hot potato every time) or you’ll need to hire more dedicated Social Media staff (this can get expensive and it is really hard to keep the love alive as well as fire).
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“Web tracking has become a privacy time bomb”

By Byron Acohido

, USA TODAY　
For more than a decade, tracking systems have been taking note of where you go and what you search for on the Web — without your permission. And today many of the personal details you voluntarily divulge on popular websites and social networks are being similarly tracked and analyzed.
The purpose for all of this online snooping is singular: Google, Microsoft, Yahoo, Apple, Facebook and others are intent on delivering more relevant online ads to each and every one of us — and bagging that advertising money.
Trouble is, the tracking data culled from your Internet searches and surfing can get commingled with the information you disclose at websites for shopping, travel, health or jobs. And it's now possible to toss into this mix many of the personal disclosures you make on popular social networks, along with the preferences you may express via all those nifty Web applications that trigger cool services on your mobile devices.
As digital shadowing escalates, so too have concerns about the erosion of traditional notions of privacy. Privacy advocates have long fretted that health companies, insurers, lenders, employers, lawyers, regulators and law enforcement could begin to acquire detailed profiles derived from tracking data to use unfairly against people. Indeed, new research shows that as tracking technologies advance, and as more participants join the burgeoning tracking industry, the opportunities for privacy invasion are rising.
"It is a mistake to consider (online) tracking benign," cautions Sagi Leizerov, executive director of Ernst & Young's privacy services. "It's both an opportunity for amazing connections of data, as well as a time bomb of revealing personal information you assume will be kept private."
These developments are acting like kerosene on the already contentious national debates in Congress over how privacy ought to be recast to fit the Internet age. Much is at stake. The corporations involved are vying for the juiciest claims on a golden vein. Research firm eMarketer projects global spending for online ads to climb to $132 billion by 2015, up from $80.2 billion this year.
The technology, retail and media giants shaping this brave new world of online advertising insist that they respect — and can be trusted to preserve — individuals' privacy, even as they compete to dissect each person's likes and dislikes.Tracking mobile apps
However, startling findings, to be released on Thursday here at the Black Hat security conference, indicate otherwise. Website security company Dasient recently found examples of PC-based tracking techniques getting extended in a troublesome way to Internet-connected mobile devices.
Dasient analyzed 10,000 free mobile apps that enable gaming, financial services, entertainment and other services on
Google Android smartphones. Researchers found more than 8%, or 842, of the Android apps took the unusual step of asking users' permission to access the handset's International Mobile Equipment Identity number, the unique code assigned to each cellphone. The IMEI was then employed as the user ID for the given app. In a number of instances, the app subsequently forwarded the user's IMEI on to an online advertising network, says Neil Daswani, Dasient's chief technology officer.
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“Why to treat your clients like workday sweeties”

By Chris Abraham
Just because we’re digital and work in the cloud doesn’t mean everyone does. If I learned one thing from running my own digital, in the cloud, virtual, agency, with upwards of 40 active staffers, for five years, it is this: the moment I didn’t treat my client

like my number one Valentine is the moment I got dumped. I don’t mean to burst your bubble, but your clients don’t choose you exclusively because of your mad skills. They choose you because they like you, trust you, and want to spend time with you during their work hours. Clients choose you for three reasons: 1) to do the job 2) what hiring you says about them 3) to have a cool new work-time best friend.We spend upwards of 16-hours-a-day workingWe’re all overworked, overwrought, and lonely — and so are our clients. If you’re not spending a lot of your time checking in, catching up, and keeping up with your clients as if they were your boyfriend, girlfriend, or best chum, you’re going to get dumped — especially if you’re not the only game in town.
Your clients may very well spend more time with you than your spouse, so you had better be compatible — the chemistry needs to be there, for sure — but even if it’s not innate — even if there’s no initial love-connection — you can earn it.


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Which country search index is your page in?

By Mike Moran
　
People love to talk about whether you Web page is in the search index. The search index. Like there’s one. If only it were that easy. First off, there is at least one search index for every search engine, so Bing has one, Google has one, and so does every search engine in every country around the world. But it’s even more complex than that. Google and Bing have a separate search index for every country. And, in fact, they sometimes have multiple search indexes for a single country, when a country has more than one popular language. (I am looking at you, Switzerland.) So what does a search marketer do about making sure a Web page is in the right country index.
The language stuff works fairly well–Google and other search engines generally detect the proper language from the words on the page themselves, but country is another issue entirely. Most languages are spoken in multiple countries and it’s not possible today for a computer to correctly detect the language frequently enough–the search engines need our help.
In the old days of search marketing, this was a vexing problem. Search engines generally looked at only two things when deciding to put a page in a country index–the domain name of the site and the location of the server that hosted it. So, if your page was ibm.de, then it would correctly put it in the German index. Or if the Web server of that page was located in Germany, that worked, too.
But when I worked at IBM, there was no page for ibm.de–it was ibm.com/de–and it was located in a central server hosting site with 20 other country sites. And we were mostly out of luck if we didn’t want to change one of those things. Most multinational companies were in the same boat.

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The Shift in Small Business Behavior: 90 Percent Networking Online, According to New Manta Survey

Poll Also Finds Small Businesses Gain at Least a Quarter of New Customers Online
COLUMBUS, Ohio—September 12, 2012— Small business owners are putting an increased emphasis on establishing and promoting themselves online to network and increase their customer base. An overwhelming majority (90 percent) dedicates time to networking online and 74 percent find networking online just as, if not more, valuable than networking in person, according to a new survey by Manta, the largest online community dedicated entirely to small business.

Nearly 50 percent of small business owners surveyed say the most valuable benefit of networking online
is gaining and targeting prospective customers. Moreover, 78 percent say they gained at least a quarter of their new customers through online or social media channels this year."Small businesses understand they need to go where their audience is. Participating, networking and being found online is extremely important today in growing their business, so it's not surprising that they are embracing the channel", said Pamela Springer, CEO of Manta. "We're empowering members of the Manta community to create a comprehensive showcase for their company, products and services, and member profile all in one place. And, since more than 36 million people come to Manta each month searching for companies and their related products and services, these searches will now become even more valuable and more profitable for our members."
"As 97 percent of consumers use the Internet
to research products or services in their local area, and those searches regularly include company name, product or service, or business owner, it is critical small businesses build awareness of themselves and their company online. Manta is providing them with the ability to create and house all of this content about their company in one place, which enables them to be found in all the ways customers search for businesses," said Jed Williams, BIA/Kelsey Program Director.However, the large amount of online and social media channels available can be overwhelming for today's small business owner to navigate and use successfully. 58 percent of small businesses surveyed say they struggle to find value in using Facebook to promote their business or don't have a page at all. Pinterest and Groupon, channels considered to be popular with consumers, turned out to be the most unfruitful online channels for small businesses, receiving a 1 percent and less than 1 percent response, respectively. On the flip side, nearly 25 percent of small businesses surveyed say their company website drives the most business for them, which is a simple place for busy small business owners to start driving awareness online.
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9 Google Analytics metrics every marketer should know.

 By Rob Petersen.
The GPS for a website and any brand’s online effort is Google Analytics. If you have a website and don’t regularly review analytics, it’s the same as getting into a car to drive someplace without knowing where you’re going. When Google Analytics was released in 2005, it was a watershed event for any brand doing business on the internet. Google made available sophisticated analytic software for free. It changed the reason to build a website from “because every business has to have a website” to one where a website can be used to create business and be proven to generate even more.Although Google Analytics is an invaluable guide, it can be an overwhelming amount of data. And less may be more. How do you navigate Google Analytics. What are the measurements that matter? Here are the 9 Google Analytic metrics every marketer should know.
UNIQUE VISITORS: A count of how many different people come to your website within a specified period of time, usually 30 days. Google Analytics software distinguishes from cookies visitors who only visit the site for the first time is a specified period versus who return to the site. Every business relies on awareness to drive business growth. If unique visitors are not moving in a positive direction, most likely your business isn’t, either.SEGMENTATION: Not all visitors are equal and, for every business, there a wide disparity between best and worst customers. Once you know how many visitors come to your site, it’s time to focus on the ones with the highest value. Does your business have a geographic skew? Do people who visit 3 or more times tend to make a purchase? If you invest in media, do you want to know which ones give you the most visitors and sales? Segmentation can be easily viewed within Google Analytics on the dimension most important to your business or set up with their Advanced Segments feature.BOUNCE RATE: ” Bounce Rate” is the percentage of people who view only one page of your website. It is a measure of site’s relevance. Lower is always better For example, if your bounce rate is 35%, then 65% of people view more pages. A good bounce rate depends on your business objective and what your bounce rate is now. It is a primary metric because every business should have a site that as relevant to its viewesr as possible.TRAFFIC SOURCES: Viewers come from 3 “Traffic Sources”: 1) Search, 2) Referral (e.g. social networks, email, other sites) and 3) Direct. Once you know the percentage from each, you have the blueprint you need to create your marketing or outreach effort so get the greatest value and return for the time and/or money you invest.

KEYWORDS: Viewers come to your site because they have an unmet need. This is expressed through the “Keywords” on your Google Analytics dashboard. This is also viewed in the “Traffic Sources” section. If people know your brand, it’s advisable if traffic comes from keywords that have your brand name but also the category or industry you compete. This is the unmet need new customers want to have met and indicates people who know and want to know you visit your site.

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Lift the Skype Limitations

Lift the Skype Limitations   

Skype has a silly limitation when it comes to Categories - you can't add Contacts to a Category, before they have accepted your Contact Request! Well, that's kind of a bummer, when you want to keep track of what people you added from where, if/when they ask you.

 We give you: xSky Lists!

 

 

Manage & Organize Your Contacts!

Having a hard time keeping an overview of your Contact List? Skype already has a Category system built into it, however it is very tedious to navigate it.

That's the past however, because xSky gives you perfect overview of your Contacts - Know what Contacts are in what Categories, Add/Remove multiple Contacts to/from Categories, and have all your Categories laid out nicely in front of you. Contact Management is easy with xSky, simply because it should be!

 

And there is much much more..

 

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WORK FROM HOME

 

The Work From No Home System is a complete A-Z marketing course consisting of a PDF guide, multiple videos (made by yours truly) & multiple case studies & user testimonials

It very simply maps out all the steps to take – from website creation to simple but effective traffic generation strategies to rank well with the search engines and how to convert traffic into sales.

 

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 The Complex Wordpress Subscription Plugin To Dominate Your Opt-in Email Marketing Campaign.

 

 

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Why haven’t you secured a ton of domain names?

By Chris Abraham.

If you’re interested in protecting and controlling your own online reputation, one of the easiest things in the world you can do is register as many domain names as are available and try to back-order all the rest. And, don’t tell me how expensive that’ll be either, because it’ll surely end up being a lot cheaper than option B, C, D, or E — where option B is the thousands of dollars you’ll need to spend if someone else gets your domains first and is willing to sell them back to you and option C is when, instead of selling your domain name back to you, they create an attack site wherein mis-info is the special of the day.

One domain’s good enough, right?

I have been in the online reputation management game for ten years, sharing everything I know about it for five, and folks are still walking around like it’s 1993. Maybe my megaphone isn’t big or loud enough but folks are still wandering around with maybe one domain name. Sometimes this domain name is their name; other times, it’s something cute or branded. Domains are so cheap that you should own at least twenty-five — just you. Seriously. You should reserve as many as you can actually reserve, meaning you probably cannot cross too many country codes off your list as most countries require residency or citizenship. But do whatever you can, whatever you can afford, it’s not too late (you can always put together a pretty good collection of domains made up of entirely of second- and third-tier domains.

Waaah! All the good domains are already taken!

 

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Free Backlink: How to Get to a PR 3 Ranking in 90 Days

By Marc Marseille

Climbing to the top of the search engines is the goal of every home base business owner that own a website. A well optimize website alone may help you achieve those goals if you are a niche market with little competition. On the other hand if your niche market is one shared by many marketers, you will have to prove to the search engines that you site has more relevance. The way to differentiate your business from the many on the internet is by creating high quality backlinks.

Many website owners are deterred from generating high quality backlinks to their website either from lack of time or lack of money. The truth is that creating thousands of backlinks does not have to be time consuming or costly. In fact there many ways to generate high Pr backlinks to you website for free. Using the methods I am about to share with you will be able to generate a PR 3 ranking in 90 days or less.

The first thing you must do to create free backlinks is to join five forums related to your niche. Once you have joined five forums, make sure you make a least 10 post per day to each forum. Forums usually have a high pr ranking and they are indexed by the search engines. Furthermore, every one of your post will equal to a high quality backlinks as long as you make sure you include you website's url in you forum signature.

The next step you will need to take is to submit your website to as many directories you can that are relevant to your websites content. You can either submit

your websites manually or you can use a submission service to speed up the process. In addition to the backlinks, you will also generate a great deal of traffic.

The third step will be to write three articles per week and submit your articles to fifty article directories every week. This method is one of the most effective, because once you submit your articles, chances are they will get picked up by other article directories creating even more backlinks to your website.

The fourth method is to post to one hundred social sites at least three times a week. There are hundreds of social networking websites like Digg, Sphinn, Stumble Upon and Mixx. These social web 2.0 sites have a high Google ranking and also can create a heap of traffic. I suggest posting to one hundred social networking and social bookmarking sites daily. To make the submission faster you should use a social bookmarking software to post to multiple sites at one time.

The final step is to submit your RSS feed to one hundred RSS directories. If you do not have an RSS feed for your website, you should look into creating one. RSS feeds are important in generating backlinks and traffic to your website. In the meantime you can substitute for not having an RSS feed by posting comments to ten do follow blogs daily.

The steps provided will take you approximate 3 hours per day to complete, while establishing a PR 3 website will bring you tons of traffic from the search engines. You may also receive offers from advertisers to display their ads on your PR 3 website thus increasing your income dramatically.

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Internet Becoming Tool of Choice for Negative Politics

By Drake Lundell, Associate Editor, The Kiplinger Letter

The growing popularity of Twitter, Facebook and other online social networks, and, of course, the Internet in general, is helping political dirty tricksters reach new heights -- or depths. And if you think this midterm election cycle was especially active, just wait until the jockeying for 2012 gets under way. Oh, by the way, that begins even before the smoke from this go-around clears.

To say there's a bright side and a dark side to politicking by way of the Web is an understatement.

WhiIe candidates use it to raise large amounts of campaign contributions from mainly small donors, tricksters see it as a good way to put opponents in a negative light. With the electorate so evenly divided, and with so many races supertight, swaying even a few votes can help determine an outcome.

Impressions gleaned from the Web can have a big impact on voters, since more than half of them now use the Internet to get political news and information.

This election season, both Democrats and Republicans put up scores of "hit" sites, designed to smear opponents with half-truths and air their dirty laundry.

Also in vogue: Pushing negative stories high up on search engine listings of stories and sites about candidates. The technique, known as "Google bombing," is seen as a highly effective strategy to disrupt opponents' campaigns.

One of the forerunners of political Google bombing is the liberal-leaning Daily Kos website. It has started a campaign to drive negative articles about Republicans high up on the search results for GOP candidates.

"Here at Daily Kos, we are going to engage in a very different, but still very important, form of election activism. It is a type of activism that no one else is working, and it is well suited to our medium," explains Chris Bowers, the site's political director.

"It's a grassroots-based search engine optimization," he adds. Kos urges its members to conduct research to find damaging articles about Republican House candidates online and then post those Web links to a special website, since any mention of an article anywhere on the Web is counted in the search engines' ratings.

"As a result of this, not only is it possible for us to use our hyperlinks to impact what people find when they search for information on candidates, but we would be foolish not to do so in a way that benefited our preferred candidates," Bowers says.

Look for Kos' lead to be followed by others as the battles for 2012 heat up. "I wish we had thought of that," a conservative blogger notes.

"One of the most common political activities people [do] online is to use search engines to find information on candidates," says Michael Fertik, founder and CEO of ReputationDefender.

"That ever-powerful, first page rap sheet of search engine results changes the game and the popular vote for candidates. Just as with job candidates, suitors or the lawyer you are looking to hire, we're a society that relies strongly on Google due diligence in the decision making process," he adds.

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Stanford Scientists Cast Doubt on Advantages of Organic Meat and Produce

Kathy Kmonicek for The New York Times
Organic apples on display in a market in
Glen Cove, New York.



                            

 

                          

 

By KENNETH CHANG

Maybe — or maybe not.

Stanford University scientists have weighed in on the “maybe not” side of the debate after an extensive examination of four decades of research comparing organic and conventional foods.

They concluded that fruits and vegetables labeled organic were, on average, no more nutritious than their conventional counterparts, which tend to be far less expensive. Nor were they any less likely to be contaminated by dangerous bacteria like E. coli.

The researchers also found no obvious health advantages to organic meats.

Conventional fruits and vegetables did have more pesticide residue, but the levels were almost always under the allowed safety limits, the scientists said. The Environmental Protection Agency sets the limits at levels that it says do not harm humans.

“When we began this project, we thought that there would likely be some findings that would support the superiority of organics over conventional food,” said Dr. Dena Bravata, a senior affiliate with Stanford’s Center for Health Policy and the senior author of the paper, which appears in Tuesday’s issue of the Annals of Internal Medicine. “I think we were definitely surprised.”

The conclusions will almost certainly fuel the debate over whether organic foods are a smart choice for healthier living or a marketing tool that gulls people into overpaying. The production of organic food is governed by a raft of regulations that generally prohibit the use of synthetic pesticides, hormones and additives.

The organic produce market in the United States has grown quickly, up 12 percent last year, to $12.4 billion, compared with 2010, according to the Organic Trade Association. Organic meat has a smaller share of the American market, at $538 million last year, the trade group said.

The findings seem unlikely to sway many fans of organic food. Advocates for organic farming said the Stanford researchers failed to appreciate the differences they did find between the two types of food — differences that validated the reasons people usually cite for buying organic. Organic produce, as expected, was much less likely to retain traces of pesticides.

Organic chicken and pork were less likely to be contaminated by antibiotic-resistant bacteria.

“Those are the big motivators for the organic consumer,” said Christine Bushway, the executive director of the trade association.

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As Election Nears, Small Business Owners Migrating Toward Romney

Latest Political Tracking Poll from Largest Online Small Business Community Reveals Key Insights on Hot Election Topics COLUMBUS, Ohio—August 21, 2012— With less than  three months until the  election, the small business community continues to shift their vote to Gov. Mitt Romney, according to a new survey by Manta, the largest online community dedicated entirely to small business. The majority (61 percent) of small business owners say they  plan to vote for Romney and only 26 percent say they plan  to vote for  President Barack Obama - down 6 percent since May. Additionally, the selection of U.S. Congressman Paul Ryan as Republican vice presidential candidate didn't impact the small business owner vote as the majority (58 percent) says they still plan to vote  for Romney and 25 percent say Obama still gets their vote. However, Obama may still have a fighting chance with small  business owners given that 40 percent say their vote will likely be influenced by how the needs of small businesses are  addressed by the candidates during the upcoming Republican and Democratic conventions. At the same time, small business owners may not be easily swayed,  as nearly half (48 percent) say convention-related  information will not impact their votes. Only 25 percent of small  business owners say that the initiatives discussed during the election will influence their voting decision and just under 20 percent say that the speeches from the presidential candidates at the conventions  could sway their vote. Moreover, 38 percent say they are most likely to base their vote on which party best represents itself as most supportive  of small business initiatives and growth. Only 19 percent of small business owners feel Obama and the Democratic Party best support small business, a 7 percent decrease since the last poll in May. Currently, more than half of the respondents (54 percent) say the Republican Party is the biggest supporter of small business. "While it is critical that the presidential candidates address vital small business issues like tax policy and  healthcare at the conventions this year,  it's also important that they share concrete examples with the small business community about how proposed initiatives will help them grow their business the rest of year and in the future," said Pamela Springer, CEO of Manta. "With a shaky economy, small businesses are trying to catch up and rely on non-governmental resources to stay in business."    Read More Visit Our Website