This week I am going to just take it back to basics.Here’s a list,
off the top of my head, of things that could and should make your social
media and blogging life more full, exciting, passionate, accountable,
fruitful, and maybe a little less intimidating.
Add Social Media Information to Print Media
This is the most effective way to grow your followership organically without needing to resort to either buying followers or playing the super aggressive game of follow prospects in the hope that they follow back; and, if and when they don’t, unfollowing them.
There are other strategies, of course, but make sure all of your printed media includes every social media platform possible. You need to make everything easy, too. Nobody’s going to want to type in plus.google.com/103099807663073306865 but they might type in plus.google.com/+chrisabraham or google.com/+ChrisAbraham, for example. While not widely used, QR Codes can be utilized to make access to social media easier.
When you’re considering using print as a way to integrate corporate social media branding into your business, consider business cards, letterhead, and also placards, posters, and decals in the waiting rooms and public areas of your business.
And while just adding Twitter, Pinterest, Facebook, and Google+ icons below “Find us on social media” might work for some people, it’s much easier to include as many clues as possible such as your Twitter handle, be it @chrisabraham or @gerrisd for Gerris digital (that’s how people use Twitter).
It’s especially important when your custom URL is not intuitive. Unison is @unisonbrand, for example, and not @unison or @unisonagency. Also, cross-platform consistency is key, something I have apparently ignored by setting up GerrisDigtial everywhere except on Twitter, where I decided on @gerrisd instead for reasons of brevity.
I might change it back to @gerrisdigtial if the lack of cross-platform integration gets annoying or muddies my nascent brand.
This is the most effective way to grow your followership organically without needing to resort to either buying followers or playing the super aggressive game of follow prospects in the hope that they follow back; and, if and when they don’t, unfollowing them.
There are other strategies, of course, but make sure all of your printed media includes every social media platform possible. You need to make everything easy, too. Nobody’s going to want to type in plus.google.com/103099807663073306865 but they might type in plus.google.com/+chrisabraham or google.com/+ChrisAbraham, for example. While not widely used, QR Codes can be utilized to make access to social media easier.
When you’re considering using print as a way to integrate corporate social media branding into your business, consider business cards, letterhead, and also placards, posters, and decals in the waiting rooms and public areas of your business.
And while just adding Twitter, Pinterest, Facebook, and Google+ icons below “Find us on social media” might work for some people, it’s much easier to include as many clues as possible such as your Twitter handle, be it @chrisabraham or @gerrisd for Gerris digital (that’s how people use Twitter).
It’s especially important when your custom URL is not intuitive. Unison is @unisonbrand, for example, and not @unison or @unisonagency. Also, cross-platform consistency is key, something I have apparently ignored by setting up GerrisDigtial everywhere except on Twitter, where I decided on @gerrisd instead for reasons of brevity.
I might change it back to @gerrisdigtial if the lack of cross-platform integration gets annoying or muddies my nascent brand.
Add Well Written and Fresh Content
Honestly, I get pitched all the time by fly-by-night offshore and unqualified copy writing outfits. Once in a while, I give one of them a go, look at the product, and conclude that it’s not worth it to order content writing on the cheap. Maybe it’ll be okay to use these folks in the future, but so far I write all of my own.
CONNECT with the AUTHOR
Chris Abraham
Principal Consultant at Gerri Corp.
Chris
Abraham is a leading expert in digital, including online reputation
management (ORM), Internet privacy, social media marketing and digital
PR with a focus on blogger outreach, blogger engagement and Internet
crisis response.
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