Take a stroll around the Google-sphere and you’ll find article after article about the importance of social media and the benefits it can offer. To most marketing experts, social media is a no brainer, but when it comes to getting your boss to buy in, there is usually some resistance. Don’t be surprised if you find that the higher the executive position, the more social media resistance.
Your executives are busy like you, so don’t waste time. Be
prepared and have all of your data ready to present. Start your
discussion by telling them what you want to do, why you want to do it
and that you have developed a comprehensive plan that shows the costs
associated, time involved and projected outcomes.
Here are some tips on how you can sell social media eternally:
About Lilach Bullock
Lilach is the founder and driving force behind Socialable, and highly regarded on the world speaker circuit.
Forbes and Number 10 Downing Street have even been graced by her
presence! In a nutshell, she’s a hugely connected and highly influential
serial entrepreneur – the embodiment of Digitelligence.
Listed in Forbes as one of the top 20 women social media power
influencers and likewise as one of the top social media power
influencers, she is one of the most dynamic personalities in the social
media market, she actively leverages ethical online marketing for her
clients and for Socialable.
After launching her first business within three years of becoming a mother, her financial success was recognised by being a finalist at the Best MumPreneur of the Year Awards, presented at 10 Downing Street. Following a resultant offer and wishing to spend more time with her daughter, she sold her first business to focus on social media, developing a multi-site blog and online marketing portfolio that generates in excess of 600,000 + page views per month.
A business owner, social media consultant, internet mentor and genuine digital guru, Lilach is consulted by journalists and regularly quoted in newspapers, business publications and marketing magazines (including Forbes, The Telegraph, Wired, Prima Magazine, The Sunday Times, Social Media Today and BBC Radio 5 Live). What’s more, her books have achieved No 1 on Amazon for Sales and Marketing and Small Business and Entrepreneurship.
When Lilach isn’t working she enjoys spending time with her family and is an avid fan of Zumba.
To connect with Lilach follow her on Twitter at @LilachBullock and visit www.socialable.co.uk.
Subscribe and get the AMP Up Your Social Media podcast on iTunes or listen below. Tweet about the show using #AUYSM or Tweet at us @AMPUpSocial.
After launching her first business within three years of becoming a mother, her financial success was recognised by being a finalist at the Best MumPreneur of the Year Awards, presented at 10 Downing Street. Following a resultant offer and wishing to spend more time with her daughter, she sold her first business to focus on social media, developing a multi-site blog and online marketing portfolio that generates in excess of 600,000 + page views per month.
A business owner, social media consultant, internet mentor and genuine digital guru, Lilach is consulted by journalists and regularly quoted in newspapers, business publications and marketing magazines (including Forbes, The Telegraph, Wired, Prima Magazine, The Sunday Times, Social Media Today and BBC Radio 5 Live). What’s more, her books have achieved No 1 on Amazon for Sales and Marketing and Small Business and Entrepreneurship.
When Lilach isn’t working she enjoys spending time with her family and is an avid fan of Zumba.
To connect with Lilach follow her on Twitter at @LilachBullock and visit www.socialable.co.uk.
Subscribe and get the AMP Up Your Social Media podcast on iTunes or listen below. Tweet about the show using #AUYSM or Tweet at us @AMPUpSocial.
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