Facing the Facebook Algorithm: Force Your Own Hand (To Blog) ~ By Michael Stahl
We are clearly at a crossroads, social media marketers. Facebook is
going to continue to make our jobs increasingly difficult, week after
week, as their algorithms continue to tighten and there’s nothing we can
really do about it. They’re a publicly traded company now and “have
investors to answer to.” I’m not exactly complaining here, mind you; I’m
just pointing out some facts. This is a free country and a free market
and it’s not up to anyone to tell Facebook what they can and can’t do.
Some of you may be concocting points of attack at the algorithms and
finding success in your Facebook posting. But I don’t think most
of you are. If that were the case, then the topic of the mighty and
fluid Facebook algorithms wouldn’t be dominating the industry’s
discussion as it is now. Social media marketers simply have to adjust,
and I would like to discuss some possibilities on how we can better
serve our clients.
CONNECT with the AUTHOR
Michael
Stahl is a journalist, social media manager & strategist. Hailing
from Astoria, New York, his articles and essays have appeared in several
online and print publications. He is currently accepting new social
media clients, so if you’d like to procure his services, contact him at mrstahl7@gmail.com.
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