How a few photo tweaks can improve your click-through rate.

Guest post by Cyrus ShepardPlacefull Inc.
Over the years, SEOs have employed many techniques to control how their site appears in search results. These included:

• Writing compelling title tags 65-75 characters long
• Descriptive meta descriptions
• Use of NOODP and NOYDIR meta tags
• Keyword rich URLs

By controlling how our snippets appear in search results, we could greatly improve our click-through rates and the amount of free traffic we saw.
But times are changing. For better or worse, Google has now stepped up its title tag rewriting algorithm so that webmasters can no longer predict how their title tags will display. This major bummer is only compensated by the fact that Google has given us something much better in the form of rich snippets.
In particular, Google+ gave us author profile photos.

This was a huge win. Or so we thought.