One of the most common issues that arises when I'm laying out a plan for a client who wants help with link building is this: there's no time. Can't I just handle it and send them a report each month? Why do they need to get involved?
Well here's the big problem with that: yes, I can just handle it and send you a report each month and I have clients where that works very well. But every single one of those clients has someone else handling all the "other" stuff that I'd be doing or thinking about, or they're knowledgeable themselves.
Link building can exist in a bubble and it can be successful that way, but it can't reach maximum success without the client getting involved on some level, and I'm talking about doing more than paying the invoices.
While we're on the subject of invoices and money, that's another problem: paying someone to do link building for you can get very expensive, especially if they're really good at what they do. For some small business owners, the cost is difficult to justify so they have to either do it themselves or accept the fact that they probably won't be able to compete very effectively.
The beauty of building links is that there are many, many things that can be done to both get you a link and raise your visibility so that your likelihood of generating more links increases. You can get a link from:
- Handing out your business card.
- Talking to your neighbor who mentions your business to the barista who makes his morning latte and is overheard asking another customer if he knows of anyone in town who does what you do because he wants to interview them for his side project, a personal blog.
- Emailing someone and asking for it.
- Someone who finds your content in a search.
Promotional Marketing by Suzanne Scholl
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