There are some Web apps that have withstood the test of time — tools that I still use and sometimes abuse. Let’s look at what SocialOomph offers through its Pro account.
Though there are quite a few features that SocialOomph offers, I use it for a couple of things that it does very well: prospecting folks to follow on Twitter based on the keywords as well as the hashtags they use in their profiles and tweets, and also queuing up loads and loads of evergreen bulk tweets that can seed my personal (as well as my clients’) Twitter feeds over time while my team and I are busy being much more responsive and timely with the tweets that we add by hand when we’re online and active. SocialOomph makes this easy and a little more flexible than the other tools I’ve used.Twitter keyword and hashtag auto-follow
I like to follow folks who use the sort of language that I consider interesting or industry-specific, including keywords, keyword-phrases, and #hashtags.I have done it on auto-pilot before, but that just ended up being madness, resulting in being lured into following spam Twitter profiles because they’re getting better and better at dropping high-value keywords and hashtags into their tweets.
What I do instead is set up the keywords in SocialOomph and then review the results they get. I can reject the false positives or I can choose to ignore them if the error was an acceptable keyword mistake (maybe #smm means Social Media Marketing and Strong Muscle Men — fair game).
I can also block them if they’re phishing on keywords and #hashtags that have nothing to do with what or who they are.
Finally, I can report the worst ones as spam to Twitter, which blocks, bans, and reports them.
If you have the time to go through this, you’ll improve your catch over time.
It’s quite a nice approach and gets rid of a lot of the chaff and spam if you’re willing to put the time in.
Queued bulk tweets
Another thing I really like to do for myself and my clients is to create a very long list of evergreen tweets. These are things that are less time-sensitive than they are essential in the contextualization of the who, what, when, where, why, and how of each person, brand, or organization behind each Twitter handle.
Twitter is funny. It’s not like a blog. They say that Twitter is a river of news, and like a river — to quote Heraclitus, “ever-newer waters flow on those who step into the same rivers.” As a result, posting the news that Chris Abraham was chosen #15 on a top 23 social media power influencer list really only reaches the folks who happen to look at the @chrisabraham Twitter feed at exactly 3:45am on Friday morning — a pretty low probability — which isn’t enough. It’s essential to get that in there a few times over different time zones so that there’s not only better pick up but different pick up. Caveat: You’ll note that Twitter prohibits one from posting identical tweets but you can post the same link, so you’d need to mix up the wording of the tweets if you want to bulk upload 25 tweets about the same topic.
Evergreen tweets can include articles that have been written about the company, even if that article has been posted before. They can include links to the About Us page or the bio of the management team. It can even include press releases, content, links, visions, business plans, philosophies, ethical stances, and “best of” content — content that at one point was timely but is now not so much stale but not exactly current.
Evergreen tweets are essential. People only care about your tweets (favorite-starring and retweeting them) when they bump into them. If you only tweet them once, they won’t reach their full potential audience.
SocialOomph has one of the most challenging interfaces of any set of social media tools, but it’s worth digging deeper.
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