I can’t believe you’re still hiring professional photographers with expensive DSLRs who shoot your events live but time-delay the results by days and weeks. Yes, I am looking at you! I am not saying you shouldn’t hire a professional team for posterity, the Annual Reports, and your organization’s archive; but why are you time-delaying your fundraisers, events, conferences, gatherings, jamborees, and rally by hours, days, and weeks when you have all the cheap-and-accessible tools all around you to take dozens of “good enough” images real-time, allowing hundreds, thousands, and millions of friends, family, fans, and potential donors, clients, customers, attendees, and members to get a selective and well-curated peek into all the cool stuff you do every day, as it happens, live, en masse, over the course of the entire event, instead of only the tightly-edited album you may only share with your current friends and family, all in one dump, at one moment, well after the event is far in the rear view mirror.
Yes, those professionally-shot 16.2 megapixel photos may well be well-lit, hi-def, perfectly posed, and color-corrected, but they’re also planned, dull, and edited down to so few images that all you’re left with are some boring photos of some random “celebrity” at a dais, some sponsors, board members, and honored guests mugging in a huddle, some glad-handing photos, and maybe a snappy of plates of rubbery chicken on linen-festooned banquet tables. Lame. Keep the pro shooters but see if they might be willing to live tweet, Vine, Instagram, Google+, Facebook, Pinterest, and Tumbl on your behalf, logging in to your Twitter, Vine, Instagram, Google+, Facebook, Pinterest, and Tumbl accounts before the night begins; alternately you can follow my advice below and get the sort of impact you need from the events that you’ve spent a lot of money and energy on already — events that could really help your brand profile in the noisy, noisy, world — but at which there are only dozens to hundreds of attendees and not the thousands-upon-thousands you’ve acquired through social media marketing across all of your social networks and social sharing platforms. Plus, there’s the excitement of the check-in, be it checking in on Foursquare, Facebook, Google Plus (or even on Foursquare through Instagram, actually).
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A pioneer in online social networks and publishing, with a natural facility for anticipating the next big thing, ...
Chris Abraham
Chris Abraham is a leading expert in digital, including online reputation management (ORM), Internet privacy, social media marketing and digital PR with a focus on blogger outreach, blogger engagement and Internet crisis response. Chris is Principal Consultant of Gerris digtialA pioneer in online social networks and publishing, with a natural facility for anticipating the next big thing, ...
