Sunrisedata1 ~ Increase Your Visibility To Your WebSite: Chris Abraham

Showing posts with label Chris Abraham. Show all posts

Wednesday, January 22, 2014

An automated solution for blogger outreach research ~ By Chris Abraham

Want to make outreach marketing more successful? One option is GroupHigh, which offers blogger intelligence software to help you identify influential blogs, automate research, and measure engagement.

I am hereby making the jump from humans to robots for all my blogger research. In the last decade I have seen social media marketing and digital PR mature as a practice, I have seen social media metrics and analytics evolve by leaps-and-bounds.

When it came to the tools being offered for prospecting, managing, and tracking online engagement and outreach, the quality had been dubious, the licensing too expensive, and of limited value.

In many cases, it came down to whether the cost, learning curve, and value of each particular product actually made sense to the process and bottom line of my agency.

And what was I comparing all of these social CRMs, influencer-identification services, and blogger databases to? I was comparing them to the cost of hiring a team of people to do all of the work by hand.
Reaching out to armies of bloggers

What I do is a little different than the garden variety influencer outreach. I don’t reach out to 40 bloggers over time, I reach out to upward of 2,000 bloggers all at once. What I need is I need painfully-fresh and large lists of bloggers, each blog needing to be perfectly targeted to the clients’ products, services, news, location, restrictions, and needs.

For military bloggers, I need lists that are both American and also pro-military and pro-soldier. Tricky. And I need a lot of them. I need brains and discernment. I also need blog names, formatted-correctly, and blogger names, spelled right, and I need to make sure the blog is current, and active. What I need more than anything else, however, is the blogger’s correct email address as I pitch via email.

I have been searching in earnest for a software solution that would be affordable enough to make sense.

In the beginning, my time was free so it made sense to identify blogs, prospect bloggers, engage communities, pitch influencers, and write reports all on my own, allowing me to make every dollar billed.

Then, as my company scaled and I couldn’t do it all on my own, I had teammates do it — but they hated it. Then I found an offshore team that worked when — and only when — I needed them and offered me an affordable solution in enough of a timely manner that I could easily work it into the campaign plan.

The majority of the solutions out there are focused not on list-building or email-acquisition but they’re focused on the persistent engagement and long-term intimacy required by what I call A-list blogger outreach.

This sort of high-influencer outreach generally is limited to 25-100 hyper-targeted and super-influential bloggers, tweeters, Facebookers, YouTubers, SoundClouders, Instagramers, Viners, and I guess Google Plussers.

Learn & Read More Here

Chris Abraham is a partner in Socialmedia.biz. Contact Chris via email, follow him on Twitter and Google Plus - See more at: http://socialmedia.biz/2014/01/22/automated-solution-for-blogger-outreach-research/#sthash.QeHXSct4.dpuf

Blog: Chrisabraham.com
Twitter: @chrisabraham
LinkedIn: /in/chrisabraham
Facebook: chrisabraham

Profile

Chris Abraham is a leading expert in digital, including online reputation management (ORM), Internet privacy, social media marketing and digital PR with a focus on blogger outreach, blogger engagement and Internet crisis response.
A pioneer in online social networks and publishing, with a natural facility for anticipating the next big thing, Chris is an Internet analyst, Web strategy consultant and advisor to major brands. He specializes in Web 2.0 technologies, including content syndication, online collaboration, blogging, and consumer generated media. Chris Abraham was named a Top 50 Social Media Power Influencer by Forbes, #1 PR2.0 Influencer by Traackr and Top 10 social media influencers by Marketwire. For what it’s worth, Chris has a Klout of 77 the last time he looked.
Chris understands that the Internet is not just a different advertising medium, it is a different culture with unique customs and protocols. Knowing this culture allows us to translate your unique company message to relevant online communities. This approach drives business your way — our primary and sincere goal.
Offerings: We specialize in comprehensive Online Conversation Marketing campaigns. We integrate Online Publicity, Online Grassroots & New Media Marketing, Business Intelligence, Search Engine Services and Online Reputation Clean-up and Defense to ensure that our client’s message, the right message, is being portrayed in every corner of the digital space.
Speaking & press availability: Chris has taught blogging courses for the Writer's Center of Bethesda, has been a guest lecturer on public affairs blogging at Columbia University's SIPA school and the American University in Washington, DC, the Emergent Technologies Advisor to the Urban Institute's Communications Advisory Board, and a Renaissance Weekend participant since 2001. Additionally, he is the go-to expert on social media, citizen journalism, technology, and the Internet for BBC World Service, CNN Radio, and CNet's BNet.

Client portfolio

Clients, past and present, include Kimberly Clark, The Daily, Habitat for Humanity, Greenpeace, The Fresh Air Fund, International Medical Corps, Sharp, Pew, Alzheimer’s Association, and others. Chris has also worked on the Interactive Team at Edelman Public Affairs in Washington, DC, consulting with clients such as Wal-Mart, Shell, and GE on blogger and social media strategy. Before Edelman, Chris was technology strategist for New Media Strategies, a pioneer in online brand promotion and protection with clients including Sci-Fi Channel, Buena Vista, TomTom, Paramount Pictures, Coca-Cola, McDonald's, Disney, Reebok, EA, RCA and NBC.

Business focus

Brand reputation, online business intelligence, corporate and PR blogging, online brand intelligence, online brand promotion and protection, online buzz and relationship marketing, online education, online messaging, online social networks, online technology strategy, rss syndication strategy, search engine optimization strategy, virtual community building

Location

Washington, D.C.

Contact

Email: cabraham@gmail.com

- See more at: http://socialmedia.biz/author/chrisabraham/#sthash.Mf043N4E.dpuf

Blog: Chrisabraham.com
Twitter: @chrisabraham
LinkedIn: /in/chrisabraham
Facebook: chrisabraham

Profile

- See more at: http://socialmedia.biz/author/chrisabraham/#sthash.Mf043N4E.dpuf

Chris Abraham is a partner in Socialmedia.biz.
To Learn More About the Author:
Click Here:

Blog: Chrisabraham.com
Twitter: @chrisabraham
LinkedIn: /in/chrisabraham
Facebook: chrisabraham - See more at: http://socialmedia.biz/author/chrisabraham/#sthash.rSbyHCah.dpuf

Blog: Chrisabraham.com
Twitter: @chrisabraham
LinkedIn: /in/chrisabraham
Facebook: chrisabraham

Profile

Client portfolio

Business focus

Location

Washington, D.C.

Contact

Email: cabraham@gmail.com

- See more at: http://socialmedia.biz/author/chrisabraham/#sthash.Mf043N4E.dpuf

Friday, January 17, 2014

Should you hire a social media community manager? By Chris Abraham

26
46
inShare

- See more at: http://socialmedia.biz/2014/01/14/should-you-hire-a-social-media-community-manager/#sthash.8Vsdxqnl.dpuf

26
46
inShare

- See more at: http://socialmedia.biz/2014/01/14/should-you-hire-a-social-media-community-manager/#sthash.8Vsdxqnl.dpuf

26
46
inShare

- See more at: http://socialmedia.biz/2014/01/14/should-you-hire-a-social-media-community-manager/#sthash.8Vsdxqnl.dpuf

Hiring someone to both speak and respond as you on social media is not cheating. Think of it as delegation: you can’t be everywhere, all the time. There’s just one you and there are upwards of 1.4 billion people who, at any moment, could engage you, your brand, company, product, or service — brands, companies, products, and services. Your slice of that humongous pie is surely fewer than the global membership of Facebook; however, even if your portion is modest, are you committed to not only producing content for online consumption (broadcasting) but listening, responding, and engaging, too?

We’re coming up on the 10-year anniversary of Facebook this February 4 and we’re still arguing about online authenticity. There’s still a core group of social media consultants who consider outsourcing your most personal social media properties as being somehow inauthentic. Sort of like cheating.

According to Boston.com, back in 2012 President Obama had “181 actors, musicians, authors, athletes, mayors, Congress members, and more that fit any and all demographic groups in the president’s target zone,” all stumping on his behalf, all over TV, radio, events, gatherings, fundraisers, and even small special gatherings in target cities.

Surrogacy has been part of public affairs and publicity since the beginning of civilization. Delegations represent the will of their home town, city, state, or country. Embassies and ambassadors reside in-country as a literal remote sovereign nations abroad, representing their home offices. Ministers are sent as officiants of their government with true power to make decisions and policy as well as to enforce decisions.

The idea of deputizing someone else to act on your behalf in an official capacity is a time-honored tradition. Why then, is it so controversial in social media? Maybe it’s as simple as stating, in the Twitter bio, “from the office of…” instead of suggesting that all the words hereby tweeted are his or her own.
Whoever you choose ultimately represents your brand

Even so, whether they’re your words or they’re an interpretation of who you are, what you believe, what your do, and how you think by someone who knows and works with you, they are still representative of your brand. Be it ghost-written autobiographies, the answering of fan mail, the mass-production of autographed photos or signed letters, the taking of dictation, support staff has always made things happen as authentically as possible without burdening the boss.

Unless you’re absolutely passionate about being engaged in social media, have everything else in your life delegated, have plenty of time, consider social media engagement to be essential and real, and are committed to keeping up the same level of engagement and commitment from now and forever, you really need to retain (and delegate to) an experienced community manager.

And, depending on how much time, interest, experience, patience, and passion you have, you’ll either use your social media community manager as someone who can simply add volume, coverage, and responsiveness to your already-engaged but spotty online engagement or they can take over your social media completely, managing your brand, your products, your online reputation, and even your own personal profile.

Read & Learn More:

Chris Abraham is a partner in Socialmedia.biz. Contact Chris via email, follow him on Twitter and Google Plus - See more at: http://socialmedia.biz/2014/01/14/should-you-hire-a-social-media-community-manager/#sthash.ECwTv7eM.dpuf

Blog: Chrisabraham.com
Twitter: @chrisabraham
LinkedIn: /in/chrisabraham
Facebook: chrisabraham

Profile

- See more at: http://socialmedia.biz/author/chrisabraham/#sthash.30TZokrP.dpuf

Blog: Chrisabraham.com
Twitter: @chrisabraham
LinkedIn: /in/chrisabraham
Facebook: chrisabraham

Profile

- See more at: http://socialmedia.biz/author/chrisabraham/#sthash.30TZokrP.dpuf

Blog: Chrisabraham.com
Twitter: @chrisabraham
LinkedIn: /in/chrisabraham
Facebook: chrisabraham

Profile

- See more at: http://socialmedia.biz/author/chrisabraham/#sthash.IRJbAyKN.dpuf

Blog: Chrisabraham.com
Twitter: @chrisabraham
LinkedIn: /in/chrisabraham
Facebook: chrisabraham

Profile

- See more at: http://socialmedia.biz/author/chrisabraham/#sthash.30TZokrP.dpuf

Blog: Chrisabraham.com
Twitter: @chrisabraham
LinkedIn: /in/chrisabraham
Facebook: chrisabraham

Profile

- See more at: http://socialmedia.biz/author/chrisabraham/#sthash.IRJbAyKN.dpuf

Blog: Chrisabraham.com
Twitter: @chrisabraham
LinkedIn: /in/chrisabraham
Facebook: chrisabraham

Profile

- See more at: http://socialmedia.biz/author/chrisabraham/#sthash.IRJbAyKN.dpuf

Blog: Chrisabraham.com
Twitter: @chrisabraham
LinkedIn: /in/chrisabraham
Facebook: chrisabraham

Profile

- See more at: http://socialmedia.biz/author/chrisabraham/#sthash.30TZokrP.dpuf

Blog: Chrisabraham.com
Twitter: @chrisabraham
LinkedIn: /in/chrisabraham
Facebook: chrisabraham

Profile

- See more at: http://socialmedia.biz/author/chrisabraham/#sthash.30TZokrP.dpuf

Tuesday, May 14, 2013

Can you build an audience while maintaining intimacy?

Photo by practicalowl (Creative Commons)

Yes. In fact, you must. Just don’t go on social auto-pilot and start collecting people

You know how much I am obsessed with long-tail blogger outreach, right? I am a man possessed! That said, I really don’t collect people. People don’t like being collected. As people, we don’t like being part of a menagerie. While it’s easy to collect people, it’s even easier to take them for granted, and there’s probably a tipping point. I have been consulting some bouncing social media babies recently, and they’re doing it right. They’re each running a couple of hundred followers and friends and they know everyone. They’re aware of exactly who they’re following and get really excited whenever anyone follows them back.
But please forgive me, I felt the same way too, and I must tell you that I really needed the reminder. I mean, not to brag, but I have had 500+ connections on LinkedIn since before many of you were born. And with 43,000+ followers on Twitter and 4,777 friends on Facebook, it keeps me busy.
With such a torrent of conversation splashing and sloshing around me all the time, manifesting in an endless din, I of course am just about always overwhelmed.
It’s almost impossible to both maintain the cultivated intimacy of those very first days of exploration when you knew the name of everyone you followed and, especially, everyone who followed you.
And, for your good words, your good message, your brilliance and genius to make its mark, you have to build an audience.
There’s the rub. While your followers and friends will probably not lose their attachment to you — in fact, their attachment might grow as they spend more time with your voice, your words, your wit, and your wisdom — you’ll get overwhelmed, too, just like I did.

People don’t like being collected

Honestly, I don’t know if I have done a very good job of it myself. I have tried to create Twitter lists and keep connected, but it’s not easy. It’s also not easy when people, over time, know you more than you can know them — even on Facebook.
Always remember, people don’t like being collected.
Do your best to not allow your burgeoning social media empire to go on autopilot. While it’s virtually impossible to keep up with so many people (unless you keep the number of people you follow to a severe minimum or limit your engagement with people you don’t personally know on Facebook to just followers and not friends), that doesn’t mean you can’t keep up with any of them.

Pay attention to your networks

At the very minimum, you’ll need to pay attention. You’ll need to listen. You’ll need to participate with everyone.
At replies (@replies), direct messages (DMs), and third-party mentions. Plus, you need to engage with generosity of spirit and patience. You’ll need to engage with everyone who engages with you with as much personal touch and attention as you would someone you already know — with the understanding that you’re only being damned with your success.
Were it not for your success building your brand and reputation online, you wouldn’t have this problem, would you?

“My father sat down beside him, put his arm around my brother’s shoulder, and said, ‘Bird by bird, buddy. Just take it bird by bird.’”
— author Anne Lamott

There’s an amazing book by Anne Lamott called Bird by Bird. It’s a book about writing that suggests that no matter how overwhelming the Herculean task before you, you can reduce it to simple steps. In the case of the book, a 10-year-old boy was freaking out about a book report about birds:
“Thirty years ago my older brother, who was ten years old at the time, was trying to get a report on birds written that he’d had three months to write. It was due the next day. We were out at our family cabin in Bolinas, and he was at the kitchen table close to tears, surrounded by binder paper and pencils and unopened books on birds, immobilized by the hugeness of the task ahead. Then my father sat down beside him, put his arm around my brother’s shoulder, and said, ‘Bird by bird, buddy. Just take it bird by bird.’”
Bird by bird, follower by follower, friend by friend.
People don’t like being collected but people really hate being dismissed.

Engaging right up through the tens of thousands

The beautiful secret about being present, being well-engaged with your followership as you develop the sort of following that extends into the thousands and tens of thousands, is that outside of private messages, engaging openly and honestly with people publicly and before others is an outstanding way of shaking hands and kissing babies while the cameras are on.
However, that’s just a way of expanding and deepening perceived intimacy online; a way of spending quality time with one person publicly so as to show humor, humility, kindness, and attention to everyone else.
But you know, now or even before, that people don’t like being collected, people hate being dismissed, and people resent being trifled with, so you’ll make a business of engaging pleasantly with everyone who comes to your door, no matter how casual the encounter, no matter how modest their pedigree, and no matter how non-existent their Klout.
Remember, every day, that you don’t have to do any of this. You need to neither collect thousands of people nor need to maintain a simple cadre of real people you’ve met in real life. It depends on what you want. Do you want access and influence or do you want relationship and intimacy — or some degree of both?
Whether you’re rocking a few hundred or a few thousand followers on Twitter or 38 million like Justin Bieber, people know that. They understand you’re busy. They know you’re probably torn in two by your schedule. That said, remember that this relationship must be a relationship of mutual respect: Do you thank people for their retweets? For being mentioned in a #FollowFriday?
Are you responsive enough to take the time to brandish your virtual Sharpie to sign autographs? To smile sweetly as you’re immortalized in a virtual mugshot-with-a-star?
You don’t need to engage every day with every one of your 1,000, 5,000, 10,000, or 100,000 followers: Remember, bird by bird, friend by friend.

SOURCE:

Tuesday, April 23, 2013

Be a Big Fish in the Blogger Outreach Pond

By Chris Abraham

Image via CrunchBase

It’s always a tough question: would you rather be the smallest fish in a big pond or the biggest fish in a small pond? Would you prefer to be the ugliest pretty person or the prettiest ugly person? Would you prefer to have the lowest IQ at MIT or the highest IQ at State?
This is all according to your preference, but when it comes to a blogger outreach campaign, the decision is never so zero-sum, not nearly so either/or. You can always do both, right? You can always secure hundreds of long-tail earned media mentions while you’re desperately working on securing coverage on Mashable and TechCrunch. You can lock in hundreds of posts short term while you’re wining and dining Pete Cashmore in Manhattan to make sure you become BFFs, so that you’ll have that inside track on getting column inches for your future newsworthy announcements.
However, in the meanwhile, getting those hundreds of posts on B-list-through-Z-list blogs insures that you start building your reputation as a player. Consider this your bush league experience. Like doing your time in the small clubs. Paying your dues. In fact, most journalists and A-list bloggers glean their story ideas from the blogs they reach, from their influencers, blogs and bloggers who may well be less popular but are still highly influential.
Do you have the sort of news, offerings, and quality of content that can compete with the big players? Do you have the kind of prior relationships with the top bloggers and journalists or do they not know you from Adam?
This is not only about blogger ego and their desire to be treated like demigods by multinational agencies and their billion dollar consumer electronics clients–though that doesn’t hurt–it also has to do with the prestige of the blog’s content as well as the aspiration of what the blog and the blogger wants to become.
Where do you fit on that? You need to be realistic. You need to judge fairly where you are in the competition. Do you have the time, the resources, the reputation, the newsworthiness, the novelty, or the prior relationship to make it into TechCrunch? If not, that’s OK. There is no reason to fight over the top 25 blogs of your industry or the top 100 blogs in general, because there may be over one billion blogs worldwide, which equates to one out of every six people in the world.
Realistically, unless you’re the quarterback of your high school football team, you’re being unrealistic if you limit your options for prom to just the captain of the cheerleaders. There are so many appealing dates for prom everywhere in school. If you’re only applying to Harvard and Yale, you had better also be not only at the top of your class but also a legacy, score a perfect score on your SAT, letter on a sport, and have a well-developed set of extra curricular activities.
Work toward Prom King and an incoming Freshman spot at Harvard College, but plan also on going to prom with someone and to college at all. Aim high but have a plan B and C. Remember, also, that being the best lover with the best prom date you get can always results in better dates in the future and being the best student in the college you are accepted to can always result in getting to Harvard as a transfer or in graduate school later.
Focus on being a big fish in a small pond. As you are working to succeed at that, you’ll naturally graduate to the A-list if you have the goods. But if you shoot for the A-list pond exclusively, and you don’t make the cut, you won’t have done anything to win with the B-list.
Start small and grow to make blogger outreach work for you.

SOURCE:

About the author

Chris Abraham
Chris Abraham is a leading expert in digital: social media marketing, Internet privacy, online reputation management (ORM), and digital PR with a focus on blogger outreach, blogger engagement, and Internet crisis response.
A pioneer in online social networks and publishing, with a natural facility for anticipating the next big thing, Chris is an Internet analyst, web strategy consultant and advisor to the industries' leading firms. He specializes in Web 2.0 technologies, including content syndication, online collaboration, blogging, and consumer generated media. Chris Abraham was named a Top 50 Social Media Power Influencer by Forbes, #1 PR2.0 Influencer by Traackr, and top-10 social media influencers by Marketwire; and, for what it’s worth, Chris has a Klout of 77 the last time he looked.
Chris is currently Director of Social Media at Unison agency, where he is expanding their social media offerings by starting a social media practice. Unison is an integrated brand agency combining strategic, creative, and technology services to help their clients build and strengthen their brands.
Chris recently completed a five-month contract with Reputation.com as Team Lead, Special Projects, in sales for their "Whale Hunting" team. Chris was one of two whale hunters tasked with closing clients for their high-end Picasso Online Reputation Management (ORM) and Executive Privacy products, from $10,000-$100,000/month campaigns for high-net-worth and high-profile individuals and Fortune 500 companies.
Prior to Reputation.com, Chris ran his own digital PR and marketing company, Abraham Harrison, LLC, from Washington, DC, Portland, Oregon, and Berlin, Germany, with clients including: Kimberly Clark, The Daily, Habitat for Humanity, Greenpeace, The Fresh Air Fund, International Medical Corps, Sharp, Pew, Alzheimer’s Association, and others. Previous to starting AH, Chris worked on the Interactive Team at Edelman Public Affairs in Washington, DC, consulting with clients such as Wal-Mart, Shell, and GE on blogger and social media strategy. Before Edelman, Chris was Technology Strategist for New Media Strategies, a pioneer in online brand promotion and protection with clients including Sci-Fi Channel, Buena Vista, TomTom, Paramount Pictures, Coca-Cola, McDonalds, Disney, Reebok, EA, RCA, and NBC.
In the early nineties, Chris joined The Meta Network, a seminal online virtual community based in Washington, and so began his career as an expert in online community development, social media, social networking, and online collaboration. Chris has had a web presence since 1993 and started blogging in 1999, focusing on community, connection, innovation, and brand extension. As a technologist, Chris has consulted T. Rowe Price, the US Department of Treasury CIO, Friendster, Deutsche Telekom, and others.
Chris has taught blogging courses for the Writer's Center of Bethesda, has been a guest lecturer on public affairs blogging at Columbia University's SIPA school and the American University in Washington, DC, the Emergent Technologies Advisor to the Urban Institute's Communications Advisory Board, and a Renaissance Weekend participant since 2001. Additionally, he is the go-to expert on social media, citizen journalism, technology, and the Internet for BBC World Service, CNN Radio, and CNet's BNet.Chris received his BA in American Literature from The George Washington University, studied American Literature at the University of East Anglia in Norwich, England, studied French at the University of Hawaii, and studied German at both the Washington and Berlin Goethe-Instituts. In addition to the Huffington Post, Chris blogs for his own blog, ChrisAbraham.com, for Biznology.com, for Socialmedia.biz, and for MarketingConversation.com. Chris has written for AdAge’s DigitalNext and Global Idea Network blogs.Chris is indulging his mid-life crisis by buying a motorcycle and taking up the shooting sports including trap and target shooting with both rifle and pistol. Until he gets the novelty of gun ownership out of his system, you’ll find Chris in South Arlington, Virginia, right across the river from his beloved Washington, DC.

Tuesday, February 12, 2013

Go beyond bulk uploading with SocialOomph’s suite of tools~By Chris Abraham

There are some Web apps that have withstood the test of time — tools that I still use and sometimes abuse. Let’s look at what SocialOomph offers through its Pro account.
Though there are quite a few features that SocialOomph offers, I use it for a couple of things that it does very well: prospecting folks to follow on Twitter based on the keywords as well as the hashtags they use in their profiles and tweets, and also queuing up loads and loads of evergreen bulk tweets that can seed my personal (as well as my clients’) Twitter feeds over time while my team and I are busy being much more responsive and timely with the tweets that we add by hand when we’re online and active. SocialOomph makes this easy and a little more flexible than the other tools I’ve used.

Twitter keyword and hashtag auto-follow

I like to follow folks who use the sort of language that I consider interesting or industry-specific, including keywords, keyword-phrases, and #hashtags.
I have done it on auto-pilot before, but that just ended up being madness, resulting in being lured into following spam Twitter profiles because they’re getting better and better at dropping high-value keywords and hashtags into their tweets.
What I do instead is set up the keywords in SocialOomph and then review the results they get. I can reject the false positives or I can choose to ignore them if the error was an acceptable keyword mistake (maybe #smm means Social Media Marketing and Strong Muscle Men — fair game).
I can also block them if they’re phishing on keywords and #hashtags that have nothing to do with what or who they are.
Finally, I can report the worst ones as spam to Twitter, which blocks, bans, and reports them.
If you have the time to go through this, you’ll improve your catch over time.
It’s quite a nice approach and gets rid of a lot of the chaff and spam if you’re willing to put the time in.

Queued bulk tweets

Another thing I really like to do for myself and my clients is to create a very long list of evergreen tweets. These are things that are less time-sensitive than they are essential in the contextualization of the who, what, when, where, why, and how of each person, brand, or organization behind each Twitter handle.
Twitter is funny. It’s not like a blog. They say that Twitter is a river of news, and like a river — to quote Heraclitus, “ever-newer waters flow on those who step into the same rivers.” As a result, posting the news that Chris Abraham was chosen #15 on a top 23 social media power influencer list really only reaches the folks who happen to look at the @chrisabraham Twitter feed at exactly 3:45am on Friday morning — a pretty low probability — which isn’t enough. It’s essential to get that in there a few times over different time zones so that there’s not only better pick up but different pick up. Caveat: You’ll note that Twitter prohibits one from posting identical tweets but you can post the same link, so you’d need to mix up the wording of the tweets if you want to bulk upload 25 tweets about the same topic.
BulkUploads

Evergreen tweets can include articles that have been written about the company, even if that article has been posted before. They can include links to the About Us page or the bio of the management team. It can even include press releases, content, links, visions, business plans, philosophies, ethical stances, and “best of” content — content that at one point was timely but is now not so much stale but not exactly current.
Evergreen tweets are essential. People only care about your tweets (favorite-starring and retweeting them) when they bump into them. If you only tweet them once, they won’t reach their full potential audience.
SocialOomph has one of the most challenging interfaces of any set of social media tools, but it’s worth digging deeper.

Read More: