Monday, February 4, 2013

The great bond massacre (Fortune, 1994)~By Al Ehrbar

In a year of low inflation, bondholders have suffered more than $1 trillion in losses. Here's why it happened, and could happen again.


Wasn't this supposed to be the year Alan Greenspan got to triumphantly parade down Wall Street to the cheers of bondholders big and small? In many ways the circumstances seemed right. In January 1994, the 34th month of economic expansion, bond yields were historically low and inflation seemed negligible: Wages were going nowhere, and companies dared not raise prices. But within seven short months of that promising start, something fairly unusual happened: 1994 became the year of the worst bond market loss in history.
Since the Federal Reserve began nudging short-term interest rates higher in early February, the bond market has inflicted heavy damage on financial companies, hedge funds, and bond mutual funds. Fortune estimates that the rise in 30-year Treasury rates from 6.2% at the start of the year to 7.75% in mid- September has knocked more than $600 billion off the value of U.S. bonds (some of the losers are shown below). And with long-term rates rising in every major country, the worldwide decline in bond values this year figures to be on the order of $1.5 trillion. That's assuming that rates rise no further from here, hardly a certainty.
Part of the reason for such staggering losses is the sheer size of today's bond market. As corporations and financial institutions "securitize" an increasingly larger share of the American financial pie, everything from home mortgages to credit card receivables and aircraft leases winds up as bondlike securities available to investors and speculators alike. In 1981, according to Securities Data Co., new public issues of bonds and notes (excluding Treasury securities) totaled $96 billion. Last year public offerings came to $1.27 trillion.
The bond business isn't just bigger. It has also become mystifyingly complex as Wall Street's financial wizards use high-powered technology, even an occasional Cray supercomputer, to devise new ways to hedge risks or speculate on minute changes in interest rates. The growth of financial derivatives, which basically are side bets on the future course of interest rates, exchange rates, and commodities prices, has not only magnified the financial consequences of a market move but also thwarted traditional analysis of interest rate movements, which tends to focus more on economics than on internal market dynamics.
Combine these recent developments with the new technological capability to hurl billions of investment dollars across oceans electronically, and you suddenly have a global bazaar where events in Chiapas, Mexico, can lead to huge gains or losses in New York, London, and Frankfurt. Not only do these markets react to one another, but they react faster than ever before. Says one veteran trader: "A move in the long bond that used to take six weeks now happens in six days."
michael_steinhardt_leon_coopermanBut none of these changes can fully explain the surprising losses of recent months, a setback that has confounded virtually every major bond investor on Wall Street. To understand what happened, one has to take all these factors -- a bigger, global market; derivatives; greater speed -- and magnify them tenfold. That would begin to take account of the dramatic leverage that has been injected into the financial markets by traders, the professional speculators who run hedge funds, and others in recent years. Even that multiplier might not capture the full effect of forces at work on this market. Indeed, as recently as last fall, some hedge funds -- and a few wealthy individuals -- were buying bonds on margin for as little as 1 or 2 cents on the dollar (banks and securities dealers put up the rest). When the market cooperates, such leverage can greatly magnify the gains, as it did last year, when some hedge funds enjoyed total returns of 50% or more. When it doesn't, losses can be staggering.
Leverage not only has magnified the swing in bonds but also has given the fixed-income market some new personality twists. In recent years bonds have become less of a pure barometer of inflation expectations and more of a slave to the tactics of speculators looking to capitalize on short-term opportunities. Indeed, it was leveraged speculation that produced much of the great bond rally last year, a rally that brought long-term Treasury rates as low as 5.8% last October, and it played an equally important role in the market melee this year.
That ugly chapter began in February, when the Federal Reserve began boosting short-term rates in response to signs of a strengthening economy, as well as rising prices in the commodity markets. In a normal, unleveraged environment, the rise might have calmed inflation worries and even brought long-term rates down a bit. But instead the initial increase of 25 basis points, from 3% to 3.25%, in the overnight federal funds rate triggered an immediate 40-basis- point increase in the 30-year Treasury rate as leveraged bondholders were forced to quickly liquidate their positions to curtail mounting losses on their bond portfolios.
treasury_bond_yields_chart
By early May of this year, when the Fed had raised the federal funds rate 75 basis points, bond prices had plummeted and bond rates had jumped 140 basis points, or nearly 1.5 percentage points. The $1.4 trillion mortgage market followed Treasuries into the tank, declining in value, and at the same time European bonds and those from emerging markets were falling too. Losses for hedge funds, insurance companies, securities houses, mutual funds, and everyone else with investments in the fixed-income markets began to mount.
Among the hardest hit in the bond debacle have been the big hedge funds that gambled on a continuing decline in European bond rates. Steinhardt Partners, one of those buying on whisper-thin margin, reportedly had amassed a $30 billion position in Eurobonds before the market turned. Its holdings were so large and so leveraged that Steinhardt was losing $4 million for each basis- point rise in European rates. By May the fund's losses amounted to about a third of the $4.6 billion it had under management. Steinhardt, which had blessed its investors with gains of better than 60% in each of the past three years, was still down more than 30% at the beginning of September.
Omega Partners, a hedge fund started in January 1992 by Leon Cooperman, formerly the chairman of the investment policy committee at Goldman Sachs, took a similar drubbing. Omega returned better than 70% to its investors in 1993, largely with profits on leveraged Eurobond positions. But Cooperman's firm stayed too long at the party, and his $3 billion fund quickly gave back a big chunk of those profits this year, seeing the value of its portfolios ! decline by 24% in the first half. The fund has recovered some of that loss but is still down sharply for the year. Tiger Management, a $6.5 billion fund run by Julian Robertson, also took heavy losses on European bonds, but sources say subsequent gains left it down only 7.5% by mid-September.
Banks and securities firms also got hit hard. The vaunted trading department at Bankers Trust suffered its first quarterly loss in ten years. Salomon Brothers reported a pretax loss of $371 million for the first half, most of it a result of bond market losses. One firm, Askin Capital Management, could not absorb the losses it faced and went under, famously. Askin held some $600 million in assets under management, which it had largely put into highly leveraged mortgage derivatives. When the mortgage market turned against it in March, the firm received margin calls it couldn't meet.
But the biggest loser of all -- and not so famously -- has been the life insurance industry, which had just shy of $1 trillion in bond investments at the end of last year. Weston Hicks, an insurance analyst at Sanford Bernstein & Co., estimates that the value of those bond portfolios has fallen by around $50 billion since December 31. Some of the biggest insurers figure to have lost more than $1 billion each. Hicks calculates that property and casualty insurers saw their portfolios decline in value by around $20 billion, more than what they paid out in claims for Hurricane Andrew.
Those losses won't show up in income statements because insurers carry bonds on their books at what is called amortized cost, and do not deduct declines in market values from earnings unless they sell a bond. Indeed, some in the market argue that the declines aren't losses at all. For one thing, bonds purchased before 1993 are still worth more than the insurers paid for them. But that's like saying the 1987 stock market crash didn't matter because prices were still above the level of 1985.
Small investors have taken their hits as well. Morningstar, the mutual fund research company, calculates that the 2,567 fixed-income funds it tracks (excluding money market funds) have had a total return of 3.5% so far this year. Excluding interest payments, that translates to a dollar loss of more than $40 billion. As Merton Miller, a Nobel laureate at the University of Chicago, puts it, "I'll never understand why they call bonds 'fixed' income."
One of the most remarkable aspects of the bond crash of 1994 is that there apparently were no professional money managers who cleaned up by shorting bonds or bond futures at the top of the market. Those who were making big leveraged bets on bonds seemingly all took the same, losing, side. Fortune did identify a handful of winners, but only one of those scored its gains by correctly calling the direction of interest rates (see box).
Most bond fund managers aren't supposed to make big bets, of course. Mutual fund managers, for example, are constrained by the investment objectives described in their prospectuses. A long-term corporate bond fund, say, is stuck in long-term corporates. Similarly, fixed-income managers who run portfolios for pension funds, endowments, and other institutional clients usually have specific instructions about the maturity structure the client wants. The manager's job is not to call market turns but to outperform a benchmark bond index. About the only thing a fund manager can do if he is convinced rates are headed up is to shorten the maturity of the portfolio. But most managers apparently failed to do that this year. "Almost all fixed-income managers have been underperforming their benchmarks," says Ray Dalio, president of Bridgewater Associates, an investment management company in Wilton, Connecticut.
So how is it that professional bond investors who have spent years honing their skills could have been so wrong about the possible consequences of a tightening action by the Federal Reserve? Part of the explanation lies in the Fed's late-1989 decision to push short-term rates down, not up. At the time, the federal funds rate was even higher than the long-term bond rate of 8%. But by the end of 1992 the federal funds rate had been brought all the way down to 3%, while long bonds were still yielding more than 7.5%. The wide spread effectively created an easy opportunity for banks, securities dealers, hedge funds, and wealthy individuals to profit by borrowing short-term funds and buying longer-term securities. This practice has come to be known as the carry trade. The term "carry" refers to the spread between what an investor pays for short-term borrowings and what he collects on longer-term assets.
Consider this somewhat simplified example: An institution puts up $100,000 in cash to buy $10 million of Treasury bonds yielding 6.2% and -- here's the leverage -- borrows the other $9.9 million at a rate of 3.5%. It collects $620,000 in interest on the bonds, pays $346,500 in interest on the loan, and winds up netting $273,500 a year on its $100,000 investment -- unless long- term rates head up, that is. When that happens, the institution gets a margin call to put up another $100,000 for each 1% drop in bond prices, and it can quickly become a net loser, even if the carry remains rich.
It was this relatively easy moneymaking strategy that prompted traders and speculators to load up on long-term bonds and to take on ever more leverage in the process. One stunning example of the degree of leverage in the market in recent years is the borrowing by the so-called primary dealers in Treasury securities. These dealers, who are the biggest market makers in Treasuries, include the major securities houses and money-center banks. Part of their business is to provide the financing -- the $9.9 million in the example above -- to institutions that want to play the carry trade. The dealers, in turn, must borrow more themselves to finance these loans. By late last year their borrowings to finance holdings of Treasuries were brushing up against the $200 billion mark -- a record. Viewed another way, the bond dealers alone had financed roughly a year's worth of the federal budget deficit with borrowed money.
The investors who played the carry trade were not only reaping the benefits of a wide spread between long and short rates. They were also betting that bond rates would decline, be stable, or, if the market turned, rise more slowly than short-term rates while they unwound their leveraged holdings. And their continued buying of Treasuries helped to fulfill their hopes by pushing yields further down.
greenspan
What also helped to justify their expectation for stable or lower bond rates were Clinton's plans to cut the deficit and Fed Chairman Alan Greenspan's clear resolve to keep inflation in check. Meanwhile, the Feds stoked the bond rally by keeping short-term rates low enough to keep the carry trade profitable. Says Scott Pardee, chairman of Yamaichi International (America) and former head of the foreign exchange desk at the New York Federal Reserve Bank: "The Fed's posture of providing ample liquidity created a bubble."
Special circumstances in several ancillary credit markets also helped push long rates down and bond prices up. The improving condition of many lesser- developed countries, for example, convinced investors that their bonds were appreciating in value. Bullishness on bonds was proving contagious.
More important, the decline in long rates brought a wave of mortgage refinancings that was far larger than mortgage-bond investors had dreamed possible. The refinancings created an enormous problem for bondholders because they drastically shortened the duration of the bonds. (Duration, which has replaced average maturity as the measure of a bond portfolio's time horizon, refers to the length of time it will take for interest and principal payments to equal 100% of the original investment.) That left many holders with shorter-lived securities than they wanted in a bullish bond market. Their response was to buy ten-year Treasuries and options on Treasuries to lengthen the duration of their mortgage portfolios. That buying, in turn, pushed down the yields on intermediate- and long-term Treasuries a few more notches. "The last move from 6.5% to 5.8% on the long bond was all mortgage investors and trend followers," says Michael Sherman, a former partner of Cooperman at Omega. Bond rates began moving back up in the fourth quarter, but by January they were still only 6.2%.
Then came the rout, which H. Erich Heinemann, chief economist at Ladenburg Thalmann, and others have dubbed "the great worldwide margin call." Most market observers initially blamed the Fed's first boost in short rates for the global bond-market collapse, but that explanation won't hold up. As one member of the policy-setting Federal Open Market Committee puts it, "There's no way that our 25-basis-point increase caused German bond rates to jump 200 basis points." In fact, a confluence of forces caused rates everywhere to shoot back up.
The uprising in Chiapas, Mexico, on New Year's Day and the assassination of presidential candidate Luis Donaldo Colosio in March cast a pall over emerging-market bonds. European and Japanese interest rates jumped largely because investors began to look more rationally at what was happening there. In Europe long-term rates were at 30-year lows in virtually every major country. German and French bond rates, for example, were even lower than rates in the U.S. Even so, speculators had been assuming that further reductions in short-term rates in Europe would bring continuing declines in bond rates as well. But then they started to notice rising industrial production, especially in Germany, which was coming on stronger than economists had predicted. That brought on the specter of rising credit demands and higher inflation, so rates began to inch up.
Just as in the U.S., European bond investors were operating on lots of leverage. That made them just as vulnerable as Cooperman and Steinhardt when the margin calls started to come. The result: "You had a snowballing liquidation completely out of proportion to the (economic) fundamentals," says Gilbert de Botton, chairman of Global Asset Management in London. "Both the U.S. and Europe had been overexploited by investors on margin."
Back in New York, the report of extremely strong 6.3% real growth in the fourth quarter of last year, combined with Greenspan's well-publicized fears about incipient inflation, struck new fear into bondholders. The Clinton Administration didn't help matters. "The saber rattling over Japanese trade hurt a lot," says de Botton. "(U.S. Trade Representative) Mickey Kantor's allusions to the effect that the U.S. was not in favor of a strong dollar was an indirect source of forced selling (of U.S. bonds) by European investors." Fearing currency losses and declining bond values, foreign holders of U.S. bonds began to pull out.
Given all the leverage in the market, it shouldn't have been surprising that long rates moved up sharply when the Fed finally began boosting short-term rates. Indeed, some members of the Open Market Committee voiced fears at the February 4 meeting that even a small increase in the federal funds rate could rattle the bond market. Rattle it did. The initial rise in long rates brought forth a flood of margin calls. Rather than put up more money, which many of them didn't have anyway, speculators liquidated their holdings. With individuals bailing out of bond mutual funds as well, and little or no new money coming into the market, bond prices had nowhere to go but down.
Mortgage bonds played a special role in the decline, just as they had in last year's rally. As long-term rates moved up, homeowners suddenly stopped refinancing, which stretched out the duration of mortgage bonds. Since rates were going up and maturities were stretching out, mortgage bonds took a double blow. From the beginning of February to the end of June, the Salomon Brothers index of 30-year Ginnie Maes dropped 6.6%. Not knowing how far this trend might go, nobody wanted to buy the things, which left the owners of them with little choice but to hedge their positions by selling short the same Treasuries they had been buying six months before. If rates continued higher, the profits on the short sales would, they hoped, offset added losses on their mortgage bonds.
The short-selling got truly frantic for a few days in late March when Askin went belly up. In addition to hedging their own $50 billion or so of mortgage- bond inventories, dealers suddenly had to cope with the highly leveraged mortgage derivatives they collected from Askin in lieu of money the firm owed them on margin loans. One securities firm that got $200 million of Askin's paper calculated that the derivatives had built-in leverage of nearly five to one -- that is, they would move five times as far as a conventional mortgage bond in response to a given change in interest rates. On the morning of March 31, the firm's bond traders hedged their new exposure by selling short $900 million of Treasury notes in less than ten minutes. It doesn't take a bond whiz to figure out what that amount of selling can do to prices. One big question is how high interest rates are likely to climb in the months ahead. Most people believe the Fed won't raise short rates again until after the election, and some Wall Street economists have been saying it probably won't act even then -- that we've already seen the peak in rates. As Jim Grant, the editor of Grant's Interest Rate Observer, puts it, the speculators are hoping that the bond market drives down the economy before the economy drives bonds down further. But if history is a reliable gauge, short- term rates could go considerably higher.
Ray Dalio has examined ten interest rate cycles from 1954 and calculated the size of the moves from trough to peak. On average, short-term rates rose 5.7 percentage points. The smallest increase was 2.9 percentage points. Based on those numbers and a trend since 1981 to lower peaks and troughs, Dalio concludes that short-term rates will go to at least 5.5%, vs. 4.75% today, and possibly as high as 6.5%. Bond rates, in contrast, may have less distance to travel. Dalio's reading is that the long bond will peak around 8.1% but could go as high as 9% in the next year or so. Either way, it would appear that now is not the time to rush into the carry trade.
Unsurprisingly, critics of Wall Street have been searching for villains in the bond market turmoil, and the group they have seized on is the hedge funds. Henry B. Gonzalez, chairman of the House Banking Committee, held hearings in April on the dangers posed by hedge funds using large credit lines for speculative purposes. Gonzalez maintained that hedge funds now need extra scrutiny because of their ability to disrupt markets. So does Arthur Levitt Jr., the chairman of the Securities and Exchange Commission, though the SEC - doesn't believe it needs added regulations just yet.
The true villian, however, appears to be the wide spread between long- and short-term rates that fomented such incredibly high leverage by all manner of players on Wall Street. And as Greg Parseghian, director of fixed-income strategy at Salomon Brothers, observes, it would make just as much sense to chastise speculators for last year's bull market as it would for this year's bear. "But the run-up in bond prices was victimless," he says, "so it didn't seem aberrant." Adds John Crowley of Fixed Plus Partners: "For ten years we simply forgot that leverage cuts both ways."
Whatever is to blame for the bond crash, it wasn't the fault of all the changes in the market over the past decade. James Grant has pointed out that the bond market went through an almost identical leverage-induced rout back in 1958. Back then, the New York Times even editorialized about the immorality of speculating in government securities.
Perhaps most important -- and what the critics seem to forget -- is that despite the losses, this big move in the credit markets has winners too, even though they may not be aware of it. The bond market differs from the stock market in one crucial aspect. Stocks always turn out to be what economists and mathematicians call a positive-sum or negative-sum game. When stock prices rise, investors get wealthier; when they fall, investors get poorer. The bond market, in contrast, is a zero-sum game. That's because someone -- namely, the borrower or issuer -- is effectively short every bond that investors own. Thus, when bond prices fall, the losses born by bondholders are matched by equal gains on the part of the issuers, who have the choice of buying the bonds back for less than they sold them for or, alternatively, of sitting back and enjoying paying what now is a lower-than-market interest rate.
The biggest winners of all this year are the folks who bought new homes last year or refinanced with new fixed-rate mortgages. While few homeowners think of things this way, they are the short side in the battered mortgage-bond market. Some $417 billion of those bonds were issued last year as millions of homeowners shrewdly locked in low rates. In effect, they were the brilliant timers who shorted the bond market at its peak. Maybe there should be a parade after all.

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Friday, February 1, 2013

Are you mistaking marketing tactics for strategy? ~ By Mike Moran

Diversification (marketing strategy)
Diversification (marketing strategy) (Photo credit: Wikipedia
One of the fun parts of my job is that I work with very smart people–my clients. One of them told me that they have no interest in figuring out their LinkedIn strategy. It’s not that he doesn’t care about LinkedIn–far from it–but he is voicing something that is critically important in marketing: understanding the difference between tactics and strategy. His point is that if you don’t understand your overall strategy, you’re not ready to think about LinkedIn.
 
If this seems somehow off to you, let me try it a different way. Suppose you just landed at a new company in charge of marketing and someone walks into your office the first day and says, “We need a strategy for billboards.”–what would you say?
Now, understand, depending on the company, you might really need a strategy for billboards–I don’t know. But that’s the point. First, you need to understand your overall market strategy, and how digital fits into it, and then you can start thinking about social and maybe LinkedIn. It makes no sense to dive into LinkedIn just because all the cool kids are doing it. Or because your competitors are doing it. Or because the boss asked for it.
Now that’s not to say that you can’t have a LinkedIn strategy or a social strategy or a search strategy. In fact, we even provide training that helps you set your digital strategy in any of these areas. But it’s important that you be thinking strategically. What do any of these approaches do for your business? Why are they important? How do they fit with other things you are doing? How will you know they are working.
That’s a lot more important than being able to tell the boss that you have a LinkedIn group.

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About the author
mikemoran-photo
Mike Moran Author of the acclaimed book on Internet marketing, Do It Wrong Quickly, on the heels of the best-selling Search Engine Marketing, Inc., Mike Moran led many initiatives on IBM's Web site for eight years, including IBM's original search marketing strategy. Mike holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing, is a Visiting Lecturer at the University of Virginia's Darden School of Business, and regularly teaches at Rutgers, UC Irvine, and FDU.
  • In addition to his contributions to Biznology, Mike is a regular columnist for Search Engine Guide. He also frequently keynotes conferences worldwide on digital marketing for marketers, public relations specialists, market researchers, and technologists, and serves as Chief Strategist for Converseon, a leading digital media marketing agency. Prior to joining Converseon, Mike worked for IBM for 30 years, rising to the level of Distinguished Engineer. Mike can be reached through his Web site (mikemoran.com).


Thursday, January 31, 2013

Game Guides and Strategies


Good Morning, Today I am doing a little something different for this post. I am not a gamer but several folks have asked if I knew of places to go for help with games. I came across a few sites where I do some affiliate marketing so I am sending them out to you for your consideration. I do have a small request, since I do not play games should you decide to give one of these a try I would appreciate it if you would get back to me with the pro and cons of the games.  I promote a lot of products so it’s difficult to try each and ever one customer review is most important to me. Your opinions help me decide if they are worthy of further promotion.
 
 
Recently we released a lot of features for the Dugi addon but we ran out of time to announce it and provide detailed explanations. Some of you might have noticed the new features already if you recently updated and read the change log.

Anyway, check out this new video below which will show you on how to use all the display options in the settings menu, which will also feature the new Multistep Mode


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Wednesday, January 30, 2013

Ten marketing phrases you need to stop using now~By David Petherick

It's time for a little rant. Words are powerful, until they start to become abused, by being lazily thrown in parrot-like as part of loathsome marketingspeak and managementspeak. Here are the current Top Ten words and phrases that annoy the hell out of me.
Please use the apporporiate language!1: Game-changing
Here's how to change the game of cricket: replace the cricket ball with a shuttlecock. It certainly changes the game, but it doesn't make it a better game, or one that's going to be enjoyed by players or spectators. There are very few things that really change the game. It's more realistic to focus on improving your game, or to realise you're playing a different game.
2: Groundbreaking
In similar vein to game-changing, this has become a cliche, and is lazily and incorrectly used as a synonym for 'new'. Are you digging the foundations for a grand new building that defies architectural precedent? Are you trying to suggest that digging a hole is something amazing? It's not, so shut up.
3: Engagement
Did you give her a ring and ask her to marry you? Then it's not engagement. This word is especially popular when talking about social media: "this offers the opportunity for engagement with customers". It's also combined very often with another choice phrase, so that you end up "driving engagement".
4: Thinking outside the box
Dear God, I thought this was gone, but it's still there, and keeps reappearing like a stubborn case of athlete's foot. What, and where is, the box you are talking about? Use this phrase, and I'll assume you are referring to the tiny little cardboard receptacle in which your feeble brain is rattling around. Forget the box.
5: Go viral
It's not 2005 any more kids. So if you still think you can create content designed to "go viral" then I think it's time for you to open an envelope containing your P45 or pink slip. This phrase was dead almost before it first started to be abused in Powerpoint and chocolate biscuit sessions.
6: Driving / Driver
"This is driving up engagement across social channels." No it's not. "This will act as the driver for this interaction" No it won't. Do you think you're like Fernando Alonso? Or are you a chauffeur? No, gracias.
7: Unique
A cliche again, and the worst type, because usually, this now means the opposite. "A unique opportunity" is best translated as "the same opportunity again, perhaps in a thin disguise". Avoid.
8: Impact
This is an incredibly flexible little word, and is used as a verb and a noun. "This will impact impressions favourably." And "This had a significant impact". It's such a nice satisfying sounding word, but it's simply abused too often. Impact describes a collision, or the effect of one thing on another. Use affect or effect, and people will stop tuning out, because they might just understand what the hell you're rabbiting on about. This word has become jargon.
9: Front-of-mind
The human brain does not work like a conveyor belt, and even brain surgeons admit they know only a small fraction of what there is to learn about the workings of the human brain, so this phrase is entirely ridiculous. Quite aside from anything else, assuming that people have even more than a passing interest in your products or services is highly delusional.
10: Implementation
Just shut up. This means 'doing stuff' or putting something into effect. "The key stage will be in effectively implementing this strategy." Ugh. I often hear the gleeful substitution of 'execution' for this word, which is just as feeble-minded. "We need to execute on this plan". Nah. You need to fire the next person who uses that phrase.
11: What about you?
What words or phrases do you have to add to this list? I look forward to hearing your gems...
 
 

Monday, January 28, 2013

Are you ready for the place graph? ~By JD Lasica


JD LasicaFor years, entrepreneurs, tech observers and funders have known two things about the geolocation space: It holds an enormous amount of promise, and it’s taking an awfully long time to get there.
geologo-logoGeolocation startups are hot in Silicon Valley right now, from Zkatter, a San Francisco-based startup from British young gun Matt Hagger that wants you to capture and share moments in real time through mobile video, to Findery, the venture-backed San Francisco startup from Flickr co-founder Caterina Fake that wants you to leave notes, media and digital objects for others at specific locations.
What’s my connection with geoloco? For the past half year I’ve been working on a geolocation startup called Placely (register for the beta here). We’re still early in development, so I’ll talk more about our plans for Placely in a future post. But today I think it’s worth doing a quick survey of how far we’ve come (not very) and how far we still have to go as geolocation gets ready for its closeup.

Platial: Giving us an early understanding of what a ‘place’ means

In 2005, the same year I co-founded Ourmedia, the world’s first free video hosting and sharing service (a month before a little startup called YouTube came along), up in Portland another venture was just getting underway. Platial (tagline: “your collaborative atlas”) described itself on its pre-launch website as “a rapidly developing application and community pivoting on the anchors of user annotation, layerability, collaborative mapping, social networking and real world publishing.” Heady times for those of us out to remake the world!
I first heard of Platial when I gave a guest lecture at UC Berkeley six years ago this week (and wrote about it on this blog). Instructor Bill Gannon, former editorial director of Yahoo! News, flashed Platial on the screen as an example of mapping and Web 2.0 collaboration tools. Just after Hurricane Katrina, people had spontaneously begun using Platial to create maps and visualizations of damaged neighborhoods, complete with embedded media.
Di-Ann Eisnor at We Media 2007.
Di-Ann Eisnor at We Media 2007.
The very next week, I met Platial CEO Di-Ann Eisnor at the We Media conference in Miami, which I attended after my work editing the seminal We Media report by Shane Bowman and Chris Willis. When Platial closed down in 2005, Di-Ann moved on to a key role at Waze, the real-time traffic app that went out and invented Esther Dyson’s vision of “the ultimate killer app.” Waze’s combination of geolocation, passive collective actions and game elements has made it one of the premier examples of geoloco done right. Last year Di-Ann and I sat down and discussed writing a book about geoloco, but I could never pull her away from Waze to devote enough time to the project.
My involvement with the legacy of Platial came full circle last week when I sat down at La Boheme, a cafe in San Francisco’s Mission District, with Jason Wilson, who co-founded Platial with Di-Ann and CTO Jake Olsen. The word “platial,” in case you were wondering, was a mashup of places and spatial. I expected Jason to describe it as as a social mapping site, but he called it “the first social network around places.”
platial-screenshot
It started out, he said, as a kind of art project. But when they saw lots of early traction, Meetup.com co-founder and CEO Scott Heiferman convinced Jason to pursue it as a business, and Platial landed funding from Kleiner Perkins, the Omidyar Network, Ron Conway, Tim O’Reilly (of Where 2.0 fame) and adviser Clay Shirky, among others.
“What is a place? It could be as small as a corner of a table or as large as a skyscraper or neighborhood.”
— Jason Wilson
To this day, most geoloco startups are focused entirely on commercial businesses — restaurants, hotels — but Jason looks at geolocation in more profound terms. “We began thinking about, What is a place? It could be as small as a corner of a table or as large as a skyscraper or neighborhood.” A wall mural on the side of a building in the Mission could hold as much meaning to someone as an art gallery.
In the end, the mobile ad services needed to sustain a business like Platial turned out to be very slow in the making. (Muses Jason: “Why isn’t Yelp or Foursquare an ad network today? They have all those relationships with local businesses.”) Platial donated its location data to GeoCommons and closed up shop in 2010, with more than 5 million embedded maps being serviced by the site. Jason (@fekaylius on Twitter — born in 2006, by the way) is now working as founder and Experience Designer at OuterBody Labs.
Platial may have been ahead of the market, but it was on to something.
Facebook pioneered the social graph and the not-so-open graph. There’s buzz about the interest graph. And today a new graph is emerging: the place graph. What interesting things will unfold when we layer the social graph on top of the place graph, or the interest graph on top of the place graph?
Imagine meeting new people and making new friends based on similar interests that you discover because they were in the same place as you at a different time, or they shared the same experience as you in the same place at the same time. Imagine a new set of social interactions whose rules have yet to be written around forging new relationships, tracking your digital footprints, defining our own identities based on places we’ve been or aspire to visit.
“That potential is still untapped,” Jason said simply. Yes, a lot of startups are attacking the geolocation space, but no one has cracked that particular nut.
Six years ago this week, Facebook and Yelp were just getting underway, Foursquare and Instagram hadn’t come along yet and the practice of geotagging images through smartphones was just being invented. A revolution lay in wait. Platial used mapping tools as its chief metaphor in helping people ascribe meaning to the places around them. Foursquare would use check-ins. Instagram, feeds of photos. Today dozens of other startups have jumped into the fray. We’re driving the vehicles even while the roadways are still being paved a half mile ahead.
I’ll be chronicling the geolocation scene — I hope with your help — in the weeks and months ahead. It’s still early days, but we owe a hat tip to Platial for helping to chart the way forward.
What do you think holds the greatest promise for geolocation services

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Monday, January 21, 2013

The Social Marketing Tool for Savvy Networkers~By Social Buzz Club

6 Social Mistakes That Will Cost You!
Depending on who you talk to, social media is either the greatest thing since sliced bread or it’s the biggest waste of time imaginable! So why isn’t it working for everyone? Why do some people seem to hold the key to success while others are still struggling? The answer may surprise you!
Although there are many reasons why some people aren’t seeing results for their social media efforts, we’ve identified 6 common social mistakes that brands don’t even realize they are making. These will cost you BIG TIME!

1. Leaving Out a Key Piece

Have you ever worked a puzzle and found that the last piece wasn’t in the box? The end result is never as pretty as if you’d had the entire series of pieces working together to form a lovely image. Social media works in much the same way.
Very often businesses find once piece of their strategy distasteful or unfamiliar and so they decide not to do it. They are willing to do Facebook, but they won’t let people comment on their wall. They will open a Twitter account but they won’t share anyone else’s content. They want to ‘do social media’ but they aren’t willing to share anything of themselves online. These are all missing pieces to a very intricate and profitable puzzle.
Imagine trying to drive a car without oil. It might run for a bit but it won’t run well and it won’t run for long. Imagine baking a cake and refusing to use any type of sweetener. It might bake and your guests might take a bite but no one is going to ask for seconds!
Does this sound like what you’ve been experiencing with your social media strategy?

2. Trying to Do Too Much

There’s a very common phrase businesses use when they come to us to manage their social media strategies. Very often we hear, “I want to dominate the space!” Becoming the expert in your industry is an excellent goal! Becoming the only person to have a profile on every social site in existence is not!
Every social site doesn’t necessarily fit with the goals of every business. Some simply don’t support overall objectives and offer no real benefit for that individual client. If you’ve been spending time on sites that aren’t producing results for you then it’s time to reevaluate your strategy. Are your social sites getting you in front of your target audience? Are they offering you quality visibility? Are they helping you to be found in the search engines?
If your web traffic doesn’t reflect your efforts then you are throwing away valuable time and effort you could be using on more productive activities!

3. Thinking Too Small

Recently I received a call from someone who was interested in hiring my team. During the course of the conversation we followed each other on Twitter, friended each other on Facebook and connected on LinkedIn. We had a lovely conversation but ultimately we decided that they wanted a solution that we just couldn’t provide.
I had found some of the services they provided fairly intriguing so later that evening I was reviewing their website again. I decided to re-connect with them and inquire about retaining their services. Just a few hours after the call I found that I had been unfollowed and unfriended.
I decided to reach out online anyway and ask about one service in particular that they offered. They never responded. I imagine they decided that since they didn’t need one type of relationship with me that I could be of no further benefit to them. They ignored my communication. They lost a potential client. They lost someone who would have shared their content. They lost someone who may have referred further business to them. All because they were thinking too small. They didn’t consider the future benefit of a full scale business relationship with another entrepreneur. They didn’t get what they initially wanted from me and so they moved on. So did I.

4. Not Engaging In Conversations

Networking is all about building quality relationships with potential clients, partners and alliances and identifying mutually beneficial opportunities. Social networking is a two way street.
Using sites like Twitter and Facebook to blast your message to the masses is NOT an effective strategy. Identify people on each site that you would like to interact with. Reach out and say hello. Share their content. Engage them in conversation. See where this path of relationship building leads you!
If you own a business then chances are you already know how to network. Simply consider sites like Twitter, Facebook and Google+ tools that will allow you to network with far more people than you ever could at a physical event! Get out there and talk to someone! Listen to them too! Act on what you’ve learned and you might be surprised by what happens!

5. Ignoring Balance

Most entrepreneurs these days have had at least one social media class, attended one free social media webinar or read one or two free articles about social media strategies. They typically end up taking away one really good idea to implement.
The problem here is that one really good idea by itself is just that. It’s one really good idea. It isn’t a strategy. It isn’t a carefully crafted plan that is intended to produce the exact results you are looking for! The end result is a business that blogs three times a week but doesn’t promote their content effectively. It often also results in a business owner who chats endlessly online but doesn’t create content for their own business. In addition brands can end up using automation tools in a way that do more harm than good, using sites that don’t support their goals and connecting with large numbers of people who will never buy from them.
Too much of a good thing is never a good thing! Moderation and balance along with a complete understanding of how it all works together, go a long way towards producing quality results in a reasonable timeframe.

6. Believing You Already Know What Will Work

Of all the social mistakes you can make, this one can prove to be the worst.
  • Do you think you already know how to implement a successful social media marketing strategy?
  • Do you think you understand content marketing?
  • Do you believe that you already know where you need to be online?
  • Are you confident that you are already communicating in the right way with your target audience?
  • Then why aren’t you more successful?
No matter how far along you are in your marketing efforts, there is always more you can learn. Sometimes only a nugget of new information that you implement can make you thousands of dollars. Sometimes it’s simply a matter of doing something old in a new way.
There is an old quote that says, “If you always do what you’ve always done, you’ll always get what you’ve always got.”
Are you open to new ideas? Are you willing to admit that there could be a new way of doing things that could catapult your business to the next level? Are you willing to change your preconceived notions and let go of what you’ve been doing in return for bigger and better results? If you want to see changes then you’d better be ready to make changes!
By now you may have realized there are some holes in your social media marketing plan. If you haven’t been getting the desired results, consider the items above. Are you making any of these social mistakes? Is your strategy well rounded? Does it include content creation as well as promotion? Does your strategy involve actually meeting new people online and having conversations? Do you have a strategy at all or are you just moving through the tasks?
Once you’ve identified the areas where you are challenged, the picture becomes much more clear and you can begin to identify ways to make your social media strategy complete. Results are sure to follow and soon you’ll have an endless supply of new contacts, new partnerships and new business!

Social Buzz Club
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Saturday, January 19, 2013

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Friday, January 18, 2013

4 Great Content Marketing Examples~By Andrew Schulkind

Looking for inspiration? Here are a handful of very different content marketing examples worth examining. We’ve covered a lot of ground in this column over the past few months, from the importance of relationships to evaluating appropriate channels to measuring your content marketing’s effectiveness. In some of those columns, we’ve looked at examples of great content marketing, but I thought it would be helpful to gather a small collection of samples for inspiration. Here’s are 4 of my favorites. These aren’t necessarily the “greatest of all time,” to borrow a phrase from Muhammad Ali; I’ve chosen them because they represent different ways to be memorable and because I hope they’ll inspire great ideas for you to use in your own content marketing.
Get People Involved
I just read this week that
Hasbro has launched a campaign asking people to save their favorite Monopoly piece. Between now and February 5, 2013 you are invited to vote for the token you most want Monopoly keep. Voting takes place on the Monopoly Facebook page. As the article says, the least voted-for token “goes directly – and permanently – to jail.”
Talk about great content marketing. The campaign itself creates excitement, gets fans involved and rekindles nostalgia for the game in people who probably haven’t thought about Monopoly in a decade or more.
Even better, they’ve taken steps to capitalize on the excitement, releasing a limited edition of the game that includes all the current pieces and all the new candidates to replace the losing piece. You get a vote to save your favorite piece and a vote for your favorite candidate to replace the losing piece from five possibilities: toy robot, helicopter, cat, guitar or diamond ring.
(By the way, I came across this on Flipboard – a great tool for any content marketer or news junkie – and have to admit that this is the first time I’ve read an article in USAToday while sitting anywhere but a hotel coffee shop.)
Hasbro’s approach is worth looking to for inspiration if you’re a B2C brand with an emotional connection to your audience. (Even if that connection is somewhat dormant.) The social media aspect is worth examining for B2B audiences, too, though Facebook is probably not the channel for most B2B marketers.
Make ‘Em Laugh
I doubt there’s ever been a better way to waste time than the internet. But that doesn’t mean humor is always going to make for effective marketing. Beneath the yuks, there has to be a strong message if humor is going to further your content marketing goals. One fantastic example, and a real granddaddy of content marketing greatness, is the
Blendtec video series, “Will It Blend?”
It’s not just enormously enjoyable to watch a “scientist” destroy cell phones, iPads, or Justin Bieber CDs. It also makes it plainly obvious that the Blendtec is one powerful blender. Will this work for you? Well, video is tough to beat as a delivery mechanism. People love watching video, and the search engines reward it in SEO terms.
The bigger question, though, is can you compete? No one cares whether your budget is a fraction of Blendtec’s – they just want to be entertained. If you don’t have the creativity or skills in-house and can’t afford to hire pros who do, you don’t really stand a chance. Dollar Shave Club is another firm with great a video. But unless you have a CEO who is really comfortable on camera, don’t try this at home.
Perfect Timing
Is there any better time for a welcome distraction than when you kid has scraped her knee? Band-Aids to the rescue.

  1. Apply Muppets Band-Aid to the scraped knee.
  2. Fire up the app on your smartphone
  3. Sigh in relief as the video plays and the crying stops
Here again we have video, but we also have a really wonderful tie between a product that doesn’t generally grab many people emotionally and a product that does.
The take-away here: seek out connections like this – whether for content marketing or for your philanthropic giving – and you’ll be more likely to rise above the noise. The use of really cool tech toys, like the augmented reality used here, can also help spread the message.
Remain Relevant
If you’ve spent any time thinking about content marketing, you’ve probably heard of
The Furrow from John Deere. Frequently cited as the original content marketing vehicle, it’s a publication that John Deere has made available to customers since before the turn of the century. (The turn from the 19th to the 20th …)
It’s a great example of sticking to your knitting – knowing your audience, knowing their interests, and recognizing how addressing their needs provides you with the opportunity to present your products without a hard sell. Yes, The Furrow is available online now, but it has stuck to its formula of serving an audience it knows well with information Deere knows they want.
The lesson here is to not dive into what’s hot just because it’s hot – choosing a channel should be one of the last decisions you make. First you have to you determine who you’re trying to reach, what they’re interested in, and how you can fill a need for them. A channel or channels should present itself pretty naturally once you’ve answered those questions.
I’d love to hear your favorite content marketing examples – and why they work for you.

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