Monday, October 8, 2012

First Presidential Debate: The Revenge of the Jocks~~By Chris Abraham.

The current war between the Republicans and the Democrats is just a natural extension of the culture war that may well be uniquely American: the jocks versus the nerds.
And no matter how far away from the ruthless hallways and lunch rooms of elementary, intermediate, and high school, we often revert to our school natures when put into the same, shameful, and humiliating situations from our youth.
To me, the first presidential debate of 2012 felt very much like an altercation between a jock and a nerd at the lockers between periods: Governor Romney dominated the debate with volume, aggression, and confidence while President Obama simmered with humiliation, tried to remain calm, not roll his eyes or show any contempt while waiting for it to be over. Why? Because no matter how quick-witted, smart-mouthed, sarcastic, sardonic, acerbic or demolishing the zingers in a nerd's head are, actually mouthing off to a jock really never ever ends very well and often ends very badly with a humiliation that goes from being mano-a-mano to becoming a public shaming.
It felt to me like the president maybe reverted to his days at Punahou, where there are plenty of jocks with plenty of money and generational family success. I grew up in Hawaii but went to an all-boys Catholic School, Saint Louis, which had an entirely different composition; however, I did do some exchanges with Punahou as student body president and it surely is one of the top day schools in the U.S., if not the world. And even in the rarefied air of elite prep school, there's not only the war between the jocks and the nerds -- though at Punahou, even the jocks are nerds if you ask anyone from Hawaii's public high schools -- there's also the tension between the haves and have-nots.
And I am not even going into what being a young African-American man in Hawaii in the '70s -- and at Punahou -- must have been like. I grew up haole in Hawaii in the '70s and '80s and there were very few black folks in Hawaii growing up who weren't military. It could have been very isolating.
In any case, the debate was textbook jock vs. nerd.
No matter how much the checkers of facts may scream that Romney lied and that Obama addressed all the questions calmly, completely, and with decorum and no matter how forcefully Ben Stein argues that neither candidate lost the debate: America won!
In boxing, you can't win on points if you're KO'd, Mr. President!
In order to win this election, both Mitt Romney and Barack Obama must cowboy up as best they can, attempting to appeal to America's jocks -- and no matter how stiff, square, or aloof Romney may be, you can be emotionally distant and awkward and still be a cowboy, even if you're a cowboy in mom jeans.
The reason why these two supremely accomplished men are dumbing themselves down is primarily because nobody could possibly win an election based only on the passionate votes of the student counsel; the members of the marching band; the kids who went to summer camp; the cellists, pianists, and violinists; the Dungeon Masters; and the players of strategy board games. Impossible! Based on the 80/20 rule, those people are only (okay, let me do that math) 65 percent of the way to winning 51 percent of the popular vote -- to say nothing of winning the Electoral College (who even knows how that math works -- math's hard!)
Both Obama and Romney have advanced professional degrees from Harvard University; what's more, Romney may well be a bigger nerd than Obama since he won one of the rare joint JD/MBA degrees that Harvard confers upon only 12 students per year, according to The New York Times. Lucky for Mitt, family wealth and influence plus movie star looks do well to temper the effect of being an über-nerd par excellence and then going into finance and slaughtering Wall Street doesn't hurt either, even though bankers and financiers are, by their very nature, nerds in the bespoke finery of Savile Row.
No matter what, it's essential to get the stink of academia off you as soon as possible. Being Ivy League is even worse for your political career than being a carpetbagger. I have a friend who's in Virginia politics who has conveniently omitted his Princeton undergrad as well as his degree from Berkeley, only allowing his law degree from UVA to remain as bona fides. Such is life in the rarefied world of anti-intellectual America.
American politics is defined by the law of the jungle known as high school based on how you treated your fellow students and how they treated you; what table you sat at during lunch and who would and wouldn't date you -- to say nothing of, speak to you.
We're all loosely defined by whether we were the kids who threw the slushies or the kids who got slushies in their face; the kids who threw parties and the kids who weren't invited; kids who rounded home before 16 and the kids who didn't see their first homer until another decade passed.
And, despite the fact that just about every lawyer, doctor, entrepreneur, and politician I know of any acumen is a dyed-in-the-wool nerd deep down, we're still a country that is ripped right down the middle, right this very second, by the war between jocks and nerds.


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Specialized Search Dog Gabe: Hero Dog Winner~by Kevin Hanrahan

Specialized Search Dog Gabe: Hero Dog Winner

Great news this weekend! Our hero, Specialized Search Dog Gabe, was awarded the title of Hero Dog by the American HumaneGabe and Chuck Specialized Search Dog Gabe: Hero Dog Winner Association ! This is the first time a military dog has been recognized for this prestigious award.
Congratulations Gabe! Also, a huge congratulations to Gabe’s dad, Chuck Shuck. Chuck has worked tirelessly over the past eight months or so campaigning for Gabe. Chuck committed himself to this exhausting campaign in order to bring recognition to all military dogs. Gabe won $15,000 which will be donated to the United States War Dog Association.
Gabe in Humvee Specialized Search Dog Gabe: Hero Dog WinnerThe association sends care packages and assistance to dog teams deployed.
 During the first stage in the competition Gabe went head to head with other military dogs.  Thankfully Gabe emerged victorious.Then he faced the daunting task of facing off with the winners of seven other categories such as police and therapy dogs.Majestic Gabe Specialized Search Dog Gabe: Hero Dog Winner
Gabe had this to say about his victory, “We are speechless right now. We are so honored and humbled. Our charity just won $15,000 and that is so amazing. Thank you GABE NATION and you better believe that was the last thing we said on stage!!!”
All the competitors are heroes in their own right. I salute them all!
Daniel: Emerging Heroes
Holy: Service Dog
Jynx: Law Enforcement Dog
Soot: Search and Rescue Dog
Stella: Therapy Dog
Tabitha: Guide Dog
Tatiana: Hearing Dog
“Last night Gabe won the 2012 American hero dog award and we are so amazed. All 8 finalist were so amazing. We got to honor all fallen MWD’s and handlers on a national stage so it was so worth it,” Sergeant First Class Chuck Shuck.
I've written a few posts about Gabe starting way back in March. Hopefully when things settle down I can learn more about Gabe’s adventures and write about them for you!
Gabe searching Specialized Search Dog Gabe: Hero Dog WinnerUntil then here are Gabe’s past stories:
Once again, congratulation to Gabe, Chuck and all of Gabe Nation. This honor bestowed on Gabe wouldn't have been possible without the support of Gabe Nation. A win for Gabe is a win for you all. Thank you all for voting and supporting Gabe.Gabe Specialized Search Dog Gabe: Hero Dog Winner

 

Sunday, October 7, 2012

How to protect your child from online bullies

By Doug Gross

Editor's note: Bullying is in our schools, and it's online. Why do kids do it? What can be done to put an end to it? Don't miss an "AC360°" special report in collaboration with PEOPLE Magazine, "Bullying: No Escape," all this week at 10 p.m. ET on CNN.
(CNN) -- As cyber bullying emerges as a nasty and easy supplement to traditional schoolyard taunts, a raft of online tools have come on the market to help parents prevent it or respond to it.
But experts say common sense parenting and simple awareness about the potential for trouble might be some of the most valuable tools to prevent damaging electronic harassment.
The most simple way to start? Get involved in your child's online life. Then stay out of the way.
Michael Fertik is CEO of ReputationDefender, which offers free and paid online tools designed to monitor what's being said about you, or your child, on the Web.
As children are first showing interest in social networking sites like Facebook, parents should ask for their passwords before giving permission, he said.
"It's very much age-dependent," he said. "There's a narrow window of about two years in which most kids are willing to give their parents their passwords. Younger than that they're not really on the social net and older than that they're going to find a way to get it done without sharing a password."
As they move into their early teens, kids are going to balk at password-sharing, he said. So parents should look to become their "friend" on the sites -- then, importantly, stay quiet about it.
Read about CNN's weeklong coverage on bullying
Because, honestly, what teen wants mom making a chipper comment about their angst-ridden status update or dad spamming their wall to remind them to take out the trash.
"If parents are letting their kids play on a playground with a bunch of other kids, they aren't going to want their parents right in there playing with them," said Justin Patchin, a criminal justice professor at the University of Wisconsin-Eu Claire and co-director of the Cyberbullying Research Center. "But knowing they're at arm's reach, or watching over them in kind of a hidden way, is not that bad."

October is National Bullying Prevention Month.

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Saturday, October 6, 2012

How do you think about your conversion rate?

BY Mike Moran

Photo credit: Stefson

conversion_rate
















You have probably thought about what your most important online conversion is–check out (if you’re an e-Commerce site), call on the phone, fill out a Web contact form, or something else (if you’re not an e-Commerce site). Good Internet marketers pay close attention to conversion rates, checking their Web analytics to see how many folks came to the site and how many actually converted. But admit it. Are you a good Internet marketer?
Many marketers I speak with let it slip when I ask them. They really don’t look at the numbers. Oh, somebody does. Some green eyeshade guy in the analytics department who e-mails a link to a report each month–a report you never look at.
If I really press marketers, they often haven’t even thought through how to calculate their conversion rate. If you sell low-consideration products, such as Amazon, then people come to your site every day who complete their purchases in the same visit. Amazon should divide the number of purchases by the number of visits for their conversion rate.
But you might sell a high-consideration product or service, such as a car or a consulting project. Your customers likely visit your site several times before they convert, so you don’t want to figure your conversion rate based on visits, but rather on unique visitors.
Think about it this way. If every visit to your site could result in a purchase, then divide by visits. If your customers would never buy from you three visits in a row, then divide by visits. So, ask yourself if you’ve thought this through. Do you even know how you’ve calculated your conversion rate?
In some sense, it doesn’t matter, because what you care about is the trend–the difference between last month’s conversion rate and this month’s, for example. As long as you use the same method each month (divide by visits or divide by visitors), you can still compare last month to this month to make the decisions you need to make.
But, at a deeper level, it does matter. What I have called mini-conversions (and Avinash Kaushik popularized micro-conversions) depend on following visitors step-by-step. Instead of looking at the big conversion at the end, look at the smaller steps that people take along the way and how your marketing is persuading them to take each one. By dividing by the right metric, you can look back over multiple visits (or not) to improve your marketing.

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Thursday, October 4, 2012

Copyright expert Nicholas Wells on the newest Google Bowling

mikemoran-photo 


How can a lawyer explain Google Bowling? Nicolas Wells is not your ordinary lawyer, that’s how. He has been practicing intellectual property law for eight years, founding a boutique law firm in 2009 that handles technology and intellectual property issues, with offices in New York and Salt Lake City.  Before that, Nicolas got his MBA and worked in the software industry doing technical marketing, mostly in the open source/Linux space.  Nicolas has also authored several textbooks on system administration and network security.  So, we have a technologist/marketer turned IP attorney that I was pleased be able to interview on the newest form of negative SEO or Google Bowling–illegal using copyright law against your competitors.
Me: Can you describe the purpose of the Digital Millennium Copyright Act? I bet most of our readers don’t know much about it.
NW: The DMCA was pretty controversial when it was passed in 1998. It was needed in order to comply with a couple of treaties that the U.S. had signed, but in general, its purpose was to update the Copyright Act (which was completely revised in 1976) to take account of the impact of new technologies.
There were two biggest concerns that the DMCA tried to address. First, the balance between the public interest in using copyrighted material and the use of technological measures for preventing copying (think of digital rights management–DRM). The DMCA prohibited interfering with DRM even when use of the underlying material might not otherwise violate copyright. That is still a controversial part of the law and many people think the DMCA goes too far.
The second concern that DMCA tried to address was that companies facilitating Internet communications (telecoms, ISPs, web hosting companies) would face legal liability because they hosted or transmitted copyright infringing materials. They were considered a big target for litigation because they had the money to pay damages, but they said, Hey, we can’t be responsible for what our customers store on our servers or transmit across our networks. Congress agreed with that assessment and formalized it in the DMCA.
Me: What is a takedown notice? Who requests a takedown and what must happen upon that request?
NW: A takedown notice is a formal letter that the owner of copyrighted material can send to any search engine, ISP, or web hosting provider that is facilitating the online display of infringing materials. A takedown notice must include certain things under the DMCA, such as a statement of what copyrighted work is being infringed and the URL where the infringement is located. When a search engine or web hosting provider receives a takedown notice, they must either remove access to the URL referenced in the takedown notice or else they may be jointly liable (with the customer who actually runs the website) if the copyright owner sues for infringement.
Me: How do search engines respond to takedown notices?
NW: They’re in a tough position. If they remove the material referenced in a takedown notice, they risk having angry customers. If they don’t remove the material, they risk legal liability. And yet they can’t do a full legal evaluation of every copyright infringement claim. They don’t have the time to do that. So in most cases, they just remove access to the material (they “take down” the web page in question). I’ve read that in early 2009, Google stated that about a third of the takedown notices they received didn’t reflect valid copyright claims, in their opinion. I don’t know how much legal research they did to get that number. More recently, however, Google has said that they remove search results for 97% of the takedown notices they receive. So they are exercising some judgment for at least the other 3%, but remember, they are now receiving tens of thousands of these takedown notices every day, so it’s got to be a real challenge

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Wednesday, October 3, 2012

TODAY IS THE OLDEST YOU'VE EVER BEEN

TODAY IS THE OLDEST YOU'VE EVER BEEN, YET THE YOUNGEST YOU'LL EVER BE, SO ENJOY THIS DAY WHILE IT LASTS.



~Your Kids are becoming you......but your grandchildren are Perfect!

~Going Out is good.. Coming Home is better!

~You Forget names.... But it's OK because other people forgot they Even knew you!!!

~You realize you're never going to be really good at anything.... Especially Golf.

~The things you used to care to do, you no longer care to do, but you really do care that you don't care to do them anymore.

~You sleep better on a lounge chair with the TV blaring than in bed. It's Called "pre-sleep".

~You miss the days when everything worked with just an "ON" and "OFF" Switch..

~You tend to use more 4 letter words ... "what?"..."when?"... ???

~Now that you can afford expensive jewelry, it's not safe to wear it anywhere.

~You notice everything they sell in stores is "sleeveless"?!!!

~What used to be freckles are now liver spots.

~Everybody Whispers.

~You have 3 sizes of clothes in your closet.... 2 of which you will never wear.

~~~But Old is good in some things: Old songs, Old movies, and best of all, OLD FRIENDS!!

" Your keywords suck and are outdated "



chrisabraham-photo

You probably built your website years ago by now. You’ve probably never updated your CV, just added your latest jobs and clients to the top. Your corporate bio, what you do, your products and services were probably written back either when your company opened, when you ported your brochures to the web, or the last time you did a major revision. Like I said, probably years ago.

Admit it

Why does this matter? Because language evolves very rapidly and how it evolves has little or nothing to do with what you call yourself, how you describe you your products and services, or the keywords you have locked and loaded into your tweets, your websites, your hashtags, your textual links, your Google AdWords contextual ad campaigns, your Facebook ad programs and Twitter promoted tweets.
And, if you don’t call your services what others are searching for, you’ll be surprisingly invisible when it comes to your prospects finding you on the Internet — and if you don’t add the exact, literal, titles, subjects, hashtags, and keywords that people are using to find you and your valuable services, then you won’t be found at all.
As I have said again and again, Google may well be the most sophisticated, intuitive, and relevant search engine going, but there’s a terrible secret that even Google doesn’t want you to know about when it comes to folks searching for and finding you:

Google plays dumb until it needs to be smart

Google is amazingly painfully literal and only gets smart and clever when and if it can’t find relevant results that satisfy its customers immediately and easily. When it can’t find what you’re looking for, Google will search its databases for name variation, for light synonyms, and the like — but if Google Search doesn’t need to be ingenious, then it’ll just be useful, serving only results that explicitly mention the exact keyword strings that the customer shoehorns into search.
Why, you may ask, does it play dumb? Well, being smart is very resource-intensive so if Google’s literal, all it had to do is find a match in it’s cached-and-prepped index — literal is quicker, simpler, and mostly a better result than when Google tries too hard to be clever — it’s win-win, until it doesn’t result in you or your business anywhere to be found. And that’s your fault, man — own up!

Let me give you a personal example

When I started in digital, what I did was called new media marketing. Then it became social media marketing, then blogger outreach, then digital PR and digital marketing. Another example is a service I offered which cleaned bad search engine results off of Google. I called it defensive SEO then defensive search. Now it’s called Online Reputation Management (ORM).
And, who knows what digital PR and ORM will be called in the future? It’s always evolving and one needs to not only keep up with what the professional wordsmiths and copywriters are calling what we do, it’s also what sticks, what people adopt, and finally, what people call what you and I do if they’re not part of our acronym-loving digital Internet cabal — we’re very often way too clever for our own good.
So, have you brainstormed recently? Have you interviewed your friends, clients, mom, dad, high school mates, wife, husband, kids, and colleagues? To ask them when they would search for were they involved in a particular scenario and needed someone to perform a service like yours?

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Tuesday, October 2, 2012

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Monday, October 1, 2012

Why you should treat your client like your BFF | Socialmedia.biz

How to win friends and influence people — updated

Chris AbrahamJust because we’re digital and work in the cloud doesn’t mean everyone does. If I learned one thing from running my own digital, in the cloud, virtual agency, with upward of 40 active staffers, for five years, it is this: The moment I didn’t treat my client like my No. 1 Valentine is the moment I got dumped. I don’t mean to burst your bubble, but your clients don’t choose you exclusively because of your mad skills. They choose you because they like you, trust you, and want to spend time with you during their work hours. Clients choose you for three reasons: 1) to do the job 2) what hiring you says about them 3) to have a cool new work-time best friend.
We spend upward of 16 hours a day working. We’re all overworked, overwrought, and lonely — and so are our clients. If you’re not spending a lot of your time checking in, catching up, and keeping up with your clients as if they were your boyfriend, girlfriend, or best chum, you’re going to get dumped — especially if you’re not the only game in town.
Your clients may very well spend more time with you than your spouse, so you had better be compatible — the chemistry needs to be there, for sure — but even if there’s no initial love-connection, you can earn it.
Show your client a good time — have some fun! Be considerate and do what you say you’re going to do. It might seem obvious to me now, but clients choose vendors the same way that we all choose our life partners: We’re looking for someone we like and someone who likes us. Someone who’s fun to spend time with, with whom we have rapport, and someone who’s willing to put other things aside to spend time with us, among other things.
When it comes to love, it comes down to how they feel! There are a lot of people, generally, who can do the job; what folks are looking for when they’re auditioning vendors — whether they are aware of it or not — is someone cool, fun, and generous who they can hang out with, talk to, meet with, and maybe even travel with — all on the clock and the expense account.
Even in companies where there are strict prohibitions on making personal calls or taking luxuriant lunches, meeting with your vendor is a perfectly respectable way to spend the company’s time and money — so why not make sure you actually want to spend the time with someone you like.

Don’t talk business during your date — maintain your ping

Another thing I learned is that most vendors don’t want to talk business when you get together, hang out, play golf, and catch up. One client took me BMW-shopping when I was in town and then invited me to grab drinks with his family and then go clubbing; another one brought me out to get proper Cajun food and then went hunting for authentic zydeco.
Inviting clients and prospects to do things they may never have done is key — just like in dating. I’ve been pistol- and trap-shooting. I have dropped everything and jumped on planes at a moment’s notice just to say “hi” and to have lunch. I have gone golfing, drinking, lunching, and walking. I am not much of a sports fan but most firms in DC have box seats reserved for their clients — and there’s a reason for that!
The kind of time and attention that many of us only invest in the first few dates with the person we love (or would like to) is the kind of inventiveness that we need to invest into all of our clients over the entire course of the contract.
So, if you’re spending more than 20 percent of your time talking business when you’re doing your catching up, you’re being boring. That doesn’t include proper conference calls, weekly calls, or business meetings — those are all business. I am talking about what I call “maintaining ping.” Pinging is either a techie term or it’s a submariner/sonar term that migrated to geekville. Either way, it’s about keeping your clients on sonar and not losing track of any of them at any time.


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