Understanding Instagram’s potential
When it comes to social media and its place in your overall SEO / internet marketing strategy, visual social channels like Instagram have been making themselves known as the place to be for target markets across a variety of industries.Instagram is a growing platform with a great deal of direct marketing potential – sometimes your target audience is just an image away!
Users on Instagram often single themselves out and identify as members of a target market without even realizing it. This can be seen in the hashtags they use and the accounts they follow and are followed by.
Preparing to be an Instagram marketing champion
Before you get really excited to be an Instagram marketing super star, you have to make sure that you are set up to receive all of the attention and recognition that you crave for your brand.- Register a username that fits your brand – This is a no-brainer for any social account you register, but make sure that you take special care when creating your username on Instagram. Like Twitter, Instagram has a large number of savvy users and you’ll want to name your account something relevant and clever if you want to catch their eye.
- Upload a profile picture that turns heads – Again, you know that your account is going to need a profile pictures, and your first thought might be to slap your logo up there and leave it at that. This isn’t always the best course of action however – if you are a technology brand, think a bit outside the box and feature a product you sell or an industry-related illustration or character. A lifestyle brand focusing on fitness might choose to feature something related to exercise, like a running shoe. The possibilities are endless!
