Burnish your brand’s reputation, don’t ‘manage’ it ~By Chris Abraham

Written By Chris Abraham

 



If you want to fix your online reputation, writing big checks to an online reputation agency isn’t enough over the long haul — you’ll also really need to get your own house in order.
Most online reputation management (ORM) agencies can easily take back all the land you’ve ceded to negative reviews, rigorous and vigorous besmirchment, and terrible happenstance; however, this is all assuming you’ve been done wrong.
I call this scenario “the clean.” The crime scene may well be bloody and I may well need to don a Hazmat suit, fill my bucket with Clorox bleach, and get scrubbing with my stiff brush until the apartment is again rentable. The crime is over, it’s unlikely to repeat, and my job is just to restore the scene to normal.
If, on the other hand, you’re a bastard who had deep contempt for the morons you serve, allow your resentment at their stupidity come off you like waves of heat and believe that the customer is always wrong and that all your products and services are pearls to swine, then, yikes! This happens all the time. So, instead of passionately working hard to service customers and clients with kindness, super-service, innovation, convenience and value, they just assume that good enough is good enough.

When it’s cheaper to hire PR pros than to change the culture

This happens the most with monopolies and essential services. We all know their names. And, they’re often lambasted, drawn and quartered. While the fact that most of their clients and customers are being held hostage keeps these companies complacent when it comes to very expensive revisions in process, quality, and service, they’re not stupid. It’s cheaper to hire an army of crisis communicators, PR agencies, ad men, and online reputation managers than it is to turn a Comcast into a Zappos — at least for a while, that is, and especially when you still represent a monopoly. Online reputation management does work, but it’s an endless game of whack-a-mole.
I call this scenario “repair and repeat.” My analogy here is war. Some neighborhoods in Israel are the victims of chronic rocket attacks. Israel’s smart: they realize that if they allow these neighborhoods to look war-torn then settlers will never move there, will never stay there.
They have dedicated teams to come in, immediately after every attack, and quickly mend the damage, be it structural or cosmetic, from panes of glass to entire rebuilds — all in the service of making sure that people in these neighborhoods feel like they have a semblance of peace and security, even though they’re living a life or Russian roulette. This is very similar to doing online reputation management for a company that has decided to spend all their money on PR, ORM, publicity, and advertising without making sure it integrates with actual services, quality, customer care, and the ability to deliver on what was and is promised in those ads, PR, and publicity.

LEARN MORE & READ MORE:

 

 

 

 

 

 

 Promotional Marketing by Suzanne Scholl

Premium Wordpress Theme created by Marketers for Marketers
Created by best selling author and social media expert Joel Comm and Dan Nickerson, Socrates allows you to create 1000's of unique designs for your website in a matter of minutes. It might just be the last theme you'll ever need. Socrates is Adsense and Clickbank monetized, search engine optimized, it comes with over 220 niche headers and incredible support.

 

 

 

Claim Your 7 Day Free Trial, and our Ironclad 60 Day Money Back Guarantee!
CLICK HERE:





 

 



 

 

 



Sunrisedata1~ Marketing~Gifts etc.~Literary

COME VISIT US

How to boost your Klout score with Flipboard

Give more than you take — and get rewarded for it

I’ll get to the point: My secret to being amazingly and profoundly engaged with so many of my followers on Twitter, my friends on Facebook, and my circles on Google+ is because I cheat.

Whenever I am between things, in lines, waiting for something, and even on boring conference calls, I pull up Flipboard and read what my followers, friends, and circles are sharing and I generously retweet, +1, like, favorite, share and comment. I believe that Flipboard is my secret weapon when it comes to improving and maintaining my Klout score. Why? Well, the more I give, the more I get. The more items I honestly and earnestly retweet, favorite, +1, like, and share, the more willing and game the people I share are also willing to take the few seconds it takes to retweet me back.

One of the hardest things to do when it comes to participating in social media is trying to give more than you take. In order to really grow your reputation online you really need to be perceived as giving more than you take. Generosity is always rewarded in this marathon of social media engagement. In order to make the most of your work online, you need to work on becoming connected with your online community. Social media demands not only commitment to feeding the beast — the 24/7 maw of content-creation — but it also requires that you take an interest in what your followers and your friends are posting as well.

Begin with the automagically generated personalized newspaper

Flipboard makes it easy to do this. When you install it, immediately go to the red ribbon with the magnifying glass on it. Here you can login, link up all of your social networking credentials and Flipboard will automagically generate a personalized newspaper for you to peruse. Of course, you can also follow various topics and news sources and so forth — and I do that as well — but the real juice happens when you share the content of real people with whom you’re connected via reciprocal connection rather than just sharing content fed to you directly from online media sources.

And since I really only like, share, favorite, +1, and retweet stuff that resonates with me, it helps build my character online, allowing me to build not only my personal and professional brand with my followers but it also allows these real people to get to know me better based on what I like, as well. Additionally, all of this great content aggregates right to me, so I become not just more broadly informed but also way more deeply informed as well. Why? Because birds of a feather flock together.

This is especially important for us social media experts, social media ungurus, and social media marketers. We tend to be a little heavy-handed and tend to do a lot more egocentric and self-serving posts than other folks. It’s our business. Tempering our perceived abuse of these platforms with authentic sharing and an engaged back-and-forth is essential, otherwise people will tune out and we risk being unfollowed for being a little spammy.

Flipboard even knows how to set up an editable RT the right way

Because Flipboard isn’t an open mic, you won’t be tempted to read your own poetry, to just speak about your own brand. Since Flipboard is a reader that allows full social engagement and wraps it up with a very gorgeous bow (the UI is amazing and makes even the simplest blog posts feel like a full-color glossy magazine), it’s no pain to consume all the share of everyone you too often ignore. Instead of being painful torture, it’s actually quite amazing.

Even more, because of how easy it is to navigate through the cross-platform interface — including uniquely designed Apple iOS apps for iPhone and iPad and a very attractive interface for the Android as well — it’s easy to breeze past the articles, tweets and posts that don’t interest you and then move on to content that catches your eye. You can easily favorite, +1, retweet, or retweet with comment. And, for you Twitter grammar geeks, Flipboard knows how to set up an editable RT the right way, conveniently adding an RT before the quoted tweet and none of that stupid quote stuff that some of the other tools offer.

It reminds me of when I was a young poet in college. I would go to poetry readings and I would spend all of my time on my own poetry — as was everyone else. Everyone was reading, reading, reading, and nobody was listening to other poets. The audience was full of people who were spending all of their time reading or prepping to read and no one was listening.

Same thing with social media. Most brands and companies are spending all of their time talking talking talking, sharing sharing sharing, link-dropping link-dropping link-dropping, that even just listening a little, engaging a little, even responding sometimes, is really appreciated — and really unexpected, too.

Spend some time every day giving back. Before Flipboard, it was still essential but a pain in the neck. With Flipboard, it’s actually a very informative and entertaining pleasure.

Read More:

Visit Our Website