Is email marketing over?

Is email marketing over?
by Richard Fouts    July 30, 2012
A member of the Gartner Blog Network

Yes, if you use it as a generic outbound tool. No, if you use it as a partner to outbound marketing.

For example, a Survey by Pardot finds that nearly 70% of B2B marketers don’t think of email marketing as a primary lead generation tool. Why? The answer is fairly obvious, but I’ll review it anyway.

Email marketing, from your buyer’s perspective, is outbound spam. And – they will do anything to avoid it (TiVO, spam filters, caller ID, junk folders and the DELETE KEY are all evidence that buyers don’t want to hear from you). After all, the term junk mail didn’t come from nowhere. Marketers still send junk mail, they just do it electronically.

The Pardot survey shows a majority of B2B companies (65%) allocate less than 25% of their budgets to email marketing, while only 9% are devoting more than 50% of their budgets to email efforts. The survey also indicated that 70% of B2B marketers do not consider email marketing to be a primary lead generation tactic. Why not?

Marketers, hip to buyers that don’t want to hear directly from them, are moving more investment dollars to inbound marketing, then using email to move new leads through the sales process or to re-engage dormant leads.” So while email is alive and kicking, it’s just being used a different way.

For example, the survey also shows more than 60% of B2B marketers use email for drip nurturing. Of those, 65% personalize their messaging to align with how a prospect responds.

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Your Guide to the Paint Horse Breed

What is a paint horse? If you have ever seen one in person, then you are probably already aware of how lovely and exquisite these horses are. Paint horses get their special name because of the very unique gift that they carry- their coat and pattern. A paint horse is one which contains one of three known patterns- Overo, Tobiano or Tovero. The paint horse is marked by some percentage (great or small) of white hair over un-pigmented skin. The rest of the horse is covered in another color. This other color could be brown, tan, black or gray as well as a combination of any of these.
To fully understand the paint horse, you have to understand the markings and what they represent. This will help you identify different types of paint horses. The Overo pattern refers to a paint horse where the white markings do not happen between the withers and tail. An added characteristic is that one if not all of the horse's legs will be a solid color- brown, gray, back or tan. The markings on the face may be standard but most of the markings on the rest of the body will be irregular and scattered.
The Tobiano pattern is different, however. In this pattern, the markings and white spots are regular. Spots are often oval or round and all four of the legs are white. The tail will typically be two colors- white and dark.
The paint horses with the tovero color pattern have at least one blue eye but often both eyes will be blue. Where the white splashes of colors are located with the tovero pattern is not as important as the location of the dark color markings. The dark pigmentation will be around their mouth, ears and flanks. Dark spots can also be found around the base of the tail and on the chest or neck of the horse. However, the color pattern is not the only thing that distinguishes the paint horse from other breeds.
　
　
　
　
　
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Why Empower Network May Not Be Right For You!



by David Wood | on March 22, 2012

Look, if you’re here, on this post right now – it’s for one reason.
You’re wondering if you should join Empower Network.
Maybe you’ve been sitting on the sidelines, in the background, waiting – and maybe, just maybe you just ran into us right now.
Let me be honest, and up front, because the truth is, Empower Network is not for everyone.  If you’re reading this, it might not be right for you.
Here’s who Empower is NOT for:
1.  People who want a ‘Get Rich Quick’ scheme.  Although I definitely believe that by applying certain skill sets, you can ‘get rich quicker’ than inferior ways of making money, the truth is – you’ve got to work your ass off, even with a great system, great tools, great products, and a great company.  You might fall on your face, fail for a while, struggle a bit, and experience pain – and if you quit without applying what you learn, you might not make any money at all.
The Fact?  You WILL experience struggle if you want to make money on the Internet.
It may not be immediately – maybe you’ll get in, and make $10,000 your first month.  It doesn’t matter whether it’s a struggle of learning new skills, facing a little rejection, or going through a ‘rough patch‘ – Empower is NOT for you if you’re not willing to face some pain in your life, and overcome it.
2.  People who want everything to be perfect before they start.  I have a core philosophy, and that is to break things, and innovate.  The fact is, if we’re perfect – we can’t grow.  The beauty in life happens in the pain of change, and Empower Network is a grass roots movement.  Part of being ‘grass roots’ is getting aches and pains, and growing stronger through the fire.  Real entrepreneurs understand that the greatest opportunity lies in the wake of innovation.

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