MAGIC ATRICLE REWRITE GENERATE AN AVALANCHE OF HOT PROSPECTS AND LEADS

Laugh at Google's Duplicate Content Ban when You Discover...

From the Desk of Alexander Krulik
Wednesday, 11:11am
Dear Friend,
There are tons of ways to generate traffic and build your business or practice online. There are new slick marketing ideas popping up all the time, one after another, claiming to be the next best thing.
However, one of the easiest, proven, most time-tested ways to attract new business and more traffic to your site is to become a sought after authority and gain expert status in your field. 
One of the biggest secrets that the top marketers don't talk a lot about is the fact that they ALL have built their credibility, visibility, and their lists of gold by writing articles.
In fact, multi-million dollar online entrepreneur Ali Brown says that:

"This is a tried-and-true method that will NEVER stop working, unlike the latest and greatest gimmicks to spoof the search engines.

(Try one of those and see how quickly your traffic halts once the bottom drops out.)

Search engines love real content and will always love real content."
Ali Brown,
http://AliBrown.com

And this is only scratching the surface...

As thousands of Internet Marketers already know, backlinks from articles offer the surest route to high rankings in Google, tons of free traffic and lots of targeted customers.
That's what Yuwanda Black found out...

"I wanted to create more passive income, I decided to give article marketing a REAL try. I decided to submit one article to 25 top-rated directories for 30 days straight.
Only a week into it, my Google Adsense income has quintupled (increased 5 times) and my subscriber rate has increased three fold. And this is after ONE WEEK."
Yuwanda Black,
PubliserInkwellEditorial.com

There's nothing better than seeing first-hand the profitable results of your article writing.
And it’s a “dream strategy” for many other reasons, too.

Increase web traffic – With article marketing, visitors can constantly come to your website.
Achieve massive publicity
Build your list of targeted prospects that want to hear from you right now
Boost your reputation, credibility, and name recognition
Gain link popularity & Improve Search Engine Optimization (SEO) rankings.
Create affiliate relationships and JV partnerships with highly influential web publishers.

So if you’ve learned to write articles, then congratulations.
You’re halfway there!

GET YOUR COPY HERE 

The 5 Golden Rules to HARO Success, as Shared by Real Users

  by Mihaela Lica Butler

HARO, short for Help a Reporter Out, is an amazing tool, if you know how to use it. For business owners with no budgets for PR, it’s a godsend. For PR professionals, it’s the promised land: direct opportunities to pitch journalists who are actually interested in their stories. But of course, things aren’t as simple as they appear at the first sight: using HARO requires a bit of common sense, self discipline, and pitching skills.
There are no real secret recipes to using HARO, however, to learn how to maximize your chances of being selected as a source by a journalist, you need information from those who actually experienced success. What did they do to be selected? Are they willing to share the wisdom? Are there tips and tricks that helped them score great media mentions?
Everything PR ran a query with HARO, asking sources to share their success stories, and the amount of feedback received was mind-blowing. In less than 24 hours, there were over 50 pitches in my mailbox, from business owners and PR professionals alike. These responses provided tremendous insider intelligence value – concrete real life examples of successful pitches, tips and advice from real HARO users.

1. Off topic pitches will fail

Don’t pitch off topic – there seems to be a general consensus among 57 people who answered Everything PRs call for success stories. Pitching off topic is a waste of time for you, and might impact your image negatively with journalists:

Stay on topic and get to the point quickly. Reporters are busy and they get tons of
queries through HARO — respect their time,” told us Julianne Coyne, PR specialist at Fahrenheit Marketing. Her company was recently selected as a source for an article on Secret Entourage, How to Do Keyword Research for SEO.

Christina Daves of CastMedic Designs told us the same thing:

Don’t pitch off topic to a reporter. They get inundated with responses. Don’t waste their time.

And Daves knows a thing or two about success with HARO. Aside several mentions or national media (like Blog Talk Radio, NerdWallet, Examiner and others), Daves appeared on the Steve Harvey Show, after answering the query, Do you want to take your product to the next level? (National Television). The show ended up being a contest:

“I competed against 5 other inventors and was selected by two branding expert judges and won $20,000 in seed money. As a result, sales have boomed and I also have had celebrity customers.”

2. Keep it short, smarty

Brief pitches work best – it appears that users who send out brief pitches experience a better success rate than those who rant.

“My best advice to new HARO users would be to send very brief pitches that are highly personalized. Nobody wants a form letter,” told us Alexandra Chauran, a fortune teller who recently got a mention in the Colorado Springs Gazette after answering a journalist query on HARO.

The same advice comes from Jason Fitzgerald of Strength Running who used HARO to get press mentions and quotes in Yahoo, Health Magazine, Shape, and many others:

“Beginners to HARO should keep their tips short, to the point, and offer to help the writer with additional information or quotes.”

3. Stick to the topic, without the fluff

Keep to the point – even if you want to give additional details you believe relevant, keep them to yourself:

“Respond to queries where you can truly offer the expertise and information that the reporter is seeking,” explains Michelle Sullivan, Director of Marketing at Privia. “Do not waste their time as that certainly won’t endear you to them. Answer the questions that they are asking and do not offer tons of additional data that doesn’t really benefit their article. Understand that they are on a deadline and that if they need additional details, they will certainly ask.”

And Sullivan should know. Her CEO was recently featured in the SmartCEO Magazine after answering the query Seeking DC area C-level executives for interviews on corporate team building.
Keeping to the point works even when you are not in the business field the journalist is interested in, but only if you know what you are talking about. Liran Hirschkorn, who is an Independent Insurance Agent was quoted at SheKnows.Com about fathers who work from home, a mention that brings traffic to his website:

“My advice would be to look at the HARO emails every day and any request that might be a good fit – submit to. It doesn’t matter if it relates directly to your business or not – for example I was quoted at SheKnows.Com about fathers who work from home, and that mention gets traffic to my website. Write through, useful responses that add value and you have a good shot at a reporter emailing or calling you back.”

Joseph Shrand, MD, Medical Director at Castle, High Point Treatment Center in Marshfield, experienced the downsides of too long, fluffy pitches first hand:

“My first attempts were dismally unsuccessful: I put way too much information in the response. I am now much more likely to get what I call a HARO hit by writing perhaps three or four pithy sentences that get right to the heart of the query.”

4. Credentials matter

Your credentials may sell you as an expert. As reporters are more often than not looking for experts, you should showcase your credentials as early in your response as possible. Conor Keenan, SEO Analyst & Lead Email Marketer at Perfect Search Media explains:

“Give your information immediately, and any other credentials you may possess to build your klout with the reporter in question. Any credentials you can give early on in the email will help to ensure that your email gets read by that reporter, and that will increase your likelihood that you will be mentioned.”

Tangela Walker-Craft, the mom inventor of www.TheGoPillow.com, believes in credentials too, especially because complete contact information ensures that you can receive a reply if you’re selected. But also because her credentials are what scored a mention in the 8 Must-Have Gadgets for Your Next Road Trip segment on the Today Show.

5. The early bird catches the worm

Respond quickly – this is one of the most important rules, often ignored by HARO users. But Jennifer Stagner, search engine optimization, analysis, and technical support manager at Tops Products, knows it well:

“Respond QUICKLY – many reporters stop reading their pitches after they have found the ones that will work. They are meeting deadlines, so respond accordingly.”

Take Stagner’s word for it: she has already experienced tremendous success with HARO, with mentions on MarketingSherpa, CEOBlogNation, Secret Entourage, and many others.
Casey Halloran of Costa Rican Vacations, who got a couple of mentions in Forbes, agrees:

“I cannot imagine how many replies they have to sort through, so I think it’s worth bearing in mind that you need to somehow stand apart….and fast.”

Instead of conclusion: we will follow up

There’s so much more to share from the responses we received: enough material to write 10 HARO articles, not just one. We will follow up with more in the near future. In the meanwhile, the 5 golden rules should help you get started.

SOURCE:

 

 

 

 

 

Don’t Roll Your Eyes at Social Media Influencers

 Why insincerity doesn’t work in PR, sales, marketing & online media June 12,2012
by Chris Abraham
I experience a lot of contempt for bloggers and social media influencers. From agencies
and marketing firms as well as from self-professed social media experts and social media gurus. Bloggers and other social media online influencers may not know who Edward Bernays is or have the lingua franca of a trained communications professional, but they sure can spot the eye roll of condescension and contempt from a mile away, even through the terse messaging of a single pitch.
While the biggest brands with the biggest gifts and social cachet can get away with being douche bags and intolerable asses because the level of peer and personal prestige and importance more than compensate for bad manners, rudeness, and a condescending manner — the proverbial upturned nose and eye roll — this sort of behavior isn’t acceptable from anyone but the crown king and queen of their particular demographic.
For example, if you’re offering cars, purses, trips to bloggers to review, you can act as you like; if you’re offering coupons, you had better really try to understand that it is relationships, kindness, attention, and connections that is selling your pitch — and the blogger’s valuable-to-her time — instead of your patently insulting suggestion that “you and your readers would really benefit from this dollar-off coupon.”
If you think that bloggers are actually failed journalists, you may have contempt for your audience; if you consider the time spent to become a blogger would be better spent “working,” you may have contempt for your audience. If you believe that what bloggers do is “just prattle on,” you may have contempt for your audience; and if you actively play favorites and only engage with the crème de la crème of bloggers, you may have contempt for your audience.
Why it’s important to be generous for its own sakeThis contempt is made plain by two variations of a quote attributed to Henry Louis Mencken: “No one in this world has ever lost money by underestimating the intelligence of the great masses of the plain people. Nor has anyone ever lost public office thereby” and “Nobody ever went broke underestimating the taste of the American public.”
This blog post came to a head upon reading the time-honored and often-reviled book by Dale Carnegie, How to Win Friends & Influence People. At first blush, it is a deeply troubling and kiddie-pool-shallow indictment of all that is superficial and manipulative about sales, marketing, PR, and social networking.
If you gird your loins, however, and push through, I kick myself for not having studied it further. I will admit that I always get to where it really sounds like Dale is suggesting that we superior elite who are reading his book need to learn to manifest the same sort of compassion, patience, and calm — grace — that we generally reserve for children and the infirm.
And then I realized that that is indeed what Dale Carnegie is saying! But that we should not just reserve compassion, empathy, gentleness, love, patience, attention, and kindness to just children, we should lavish anyone and everyone in our lives with adoration, no matter if that person is one’s child, one’s wife, one’s business associate, or one’s prospect.
What he seems to be suggesting — and this is really revolutionary to see laid out through endless illustration and scenarios taken from history’s greatest and most successful men and women — is that being nice, generous, and friendly should be something one aspires to generally and not just as a ploy to make friends and influence people.
While this book may well have been popularly reflected as insincere, insincerity is what doesn’t work in PR, sales, marketing, and especially in earned media online with bloggers and other online influencers.
Some good advice that Dale Carnegie offers is “bait your hook for the fish you want to catch rather than for yourself.” (OK, if you’re rolling your eyes now and thinking, “pearls to swine” right now, get out of the business immediately and get into a profession that better tolerates insufferable snobs and douche nozzles.)
I have been saying this forever based on what I read years ago in a very popular book of the day called Men Are from Mars, Women Are from Venus by John Gray: “You need to give the gift your partner wants instead of the gift you want to give.” Great advice for us men who are constantly giving vacuum cleaners to our significant others for Valentine’s Day instead of a romantic weekend at a bed and breakfast or whatever may well indicate love and appreciation to her or him.
People will put up with assholes if the reward outweighs the shame
And on the topic of appreciation, Dale Carnegie addresses this, too. And you need to be obsessed with it. Too often in earned media engagement, agencies and firms keep up appearances until a media mention is acquired and then see ya! The fire-and-forget method of acquiring social media mentions works if the brand is high prestige but appreciation goes a long way toward making up for not offering the blogger an Audi A8 to test drive for a month instead of just providing a limited-time-offer coupon for sessions at a regional day spa.
Dale does address this, and I will paraphrase: People will put up with assholes if the reward outweighs the shame. Your boss can be an asshole because he can fire you; the king can be an asshole because he can make you a knight; the judge can be an asshole because he can incarcerate you and instantly turn you into a felon.
The limits to what signifies paid or sponsored media and contentEarned media marketers are pretty vulnerable in this regard! We’re not paying anyone anything. Sometimes we’ll offer a review copy or product, but we’re professionally limited in terms of what signifies paid or sponsored media and content. We have to rely on our wits and of our general, natural, and effortless love, appreciation, and respect for social media, social influence, citizen journalism, and the power of blogging.
And while I think you either have that respect, maybe because you are, yourself, a blogger or social media content producer, I do believe you can fake it ’til you make it. (I have been blogging since 1999 and have been in social media since they were called bulletin board systems and required 1200 baud modems.) But you need to make it, you can’t just grin and bear it because you’re not having fun. If you don’t love love love chatting and interacting with the unwashed masses, the hoi polloi, the vox populi of online influencers — no matter how little influence — then you’re screwed and this whole blogger outreach thing will end up blowing up in your face and you will hurt your reputation, your agency, and the reputation of your client.
Primum non nocere.
Do you have contempt for your audience?
Oh, actually…………………..

READ MORE:

How to Do a Better Search Engine Optimization Than the Rest

By Seomul Evans

The problem with search engine optimization is that almost all publishers and business owners online are trying it. This should not come as a surprise since search engine optimization SEO is considered as the key in doing well in the eyes of search engines. What this means is that in order to get ahead of the competition, then you must do your SEO much better. This is the only way for you to get ahead with the rest that also take search engine optimization seriously. Here are some suggestions on how you can out-do your competitors:

1. One important thing to do is to research the keywords well. And when you have identified the keywords for use in the content pages and the site, then its best that you should use the keywords on the right places. The right places include insertions of the keywords on the title tags, the Meta tags and the Alt for images. The links should be properly formatted as well. When using the keywords on the content, it should be kept in mind that there is a science as well in using the keywords. Don't overdo the use of the keywords. Based on the experiences of experienced publishers, the keyword density for content should not exceed 2 percent. Even in terms of keyword placement, there is a rule in doing this. To many, it is best to put the keyword on the title, the first sentence, the second paragraph and on the last sentence.

2. Next up to the identification of keywords is the creation of great and helpful content. Users and readers should learn a thing or two about the content that you will provide. The better the content on the site, the higher the chances of being valued well by search engines. Also the contents that are posted on the site should be regularly updated, whether the update is daily or weekly it doesn't actually matter. And speaking of the articles, it is a good move to have a title that speaks about the actual content.

The content that can be posted on the site can be written by you or you can re-post content that has been used somewhere else. But when you do this, make sure that you republish the content with consent. If you are not good at writing articles, then you can let others write the content for you. The investment for this is minimal but the returns can be huge.

3. Try creating a Google site map which can be used by the search engine. There is a tool online that can guide you in the creation of the site map.

4. Another good move is to publish the articles to article directories and other article submission websites. Now, this article should have links that will point back to your website. This is a good move since search engines like to look at the inward pointing links to the site. The higher the page ranking of the site that points to your site, the better.

5. And finally, it's best if you can read the suggestions offered by Google. The search engine giant has drafted its Webmaster Guidelines, detailing the best practices that should be adopted by anyone wishing to get noticed by Google.

By doing all these recommended search engine optimization actions, you can be sure that your efforts will generate returns better than what the rest is gaining.

About the Author: Seomul Evans is a SEO services consultant for Dallas based Search Engine Optimization Company specializing in organic SEO.

Source: www.isnare.com Permanent Link: http://www.isnare.com/?aid=851431&ca=Internet