11 Easy Social Media Tips and Tricks ~ By Chris Abraham

This week I am going to just take it back to basics.Here’s a list, off the top of my head, of things that could and should make your social media and blogging life more full, exciting, passionate, accountable, fruitful, and maybe a little less intimidating. Add Social Media Information to Print Media
This is the most effective way to grow your followership organically without needing to resort to either buying followers or playing the super aggressive game of follow prospects in the hope that they follow back; and, if and when they don’t, unfollowing them.
There are other strategies, of course, but make sure all of your printed media includes every social media platform possible. You need to make everything easy, too. Nobody’s going to want to type in plus.google.com/103099807663073306865 but they might type in plus.google.com/+chrisabraham or google.com/+ChrisAbraham, for example. While not widely used, QR Codes can be utilized to make access to social media easier.
When you’re considering using print as a way to integrate corporate social media branding into your business, consider business cards, letterhead, and also placards, posters, and decals in the waiting rooms and public areas of your business.
And while just adding Twitter, Pinterest, Facebook, and Google+ icons below “Find us on social media” might work for some people, it’s much easier to include as many clues as possible such as your Twitter handle, be it @chrisabraham or @gerrisd for Gerris digital (that’s how people use Twitter).
It’s especially important when your custom URL is not intuitive. Unison is @unisonbrand, for example, and not @unison or @unisonagency. Also, cross-platform consistency is key, something I have apparently ignored by setting up GerrisDigtial everywhere except on Twitter, where I decided on @gerrisd instead for reasons of brevity.
I might change it back to @gerrisdigtial if the lack of cross-platform integration gets annoying or muddies my nascent brand.

Add Well Written and Fresh Content
Honestly, I get pitched all the time by fly-by-night offshore and unqualified copy writing outfits. Once in a while, I give one of them a go, look at the product, and conclude that it’s not worth it to order content writing on the cheap. Maybe it’ll be okay to use these folks in the future, but so far I write all of my own.

READ and LEARN MORE HERE 

CONNECT with the AUTHOR

Chris Abraham

Principal Consultant at Gerri Corp.

Chris Abraham is a leading expert in digital, including online reputation management (ORM), Internet privacy, social media marketing and digital PR with a focus on blogger outreach, blogger engagement and Internet crisis response.

 

7 Things Good Communicators Always Do ~ By Jayson DeMers

Communicating is easy, but communicating well takes skill. Thinking beyond basic language rules and facilitating effective, positive exchanges of information is something not everyone can do. Fortunately, good communication habits come with regular practice, so if you know what it takes to sharpen your skills, you can proudly communicate like all the great orators and writers before you. Remember these seven things that good communicators always do, and make sure you’re doing them!

1. Get personal
Most of the time, people don’t care about what you’re saying unless you’re saying something they find valuable on a personal level. That personal level doesn’t have to be deep, it just has to exist.
Good communicators establish a personal connection by focusing on how their message may impact the other person. For example, good communicators in the marketing industry always explain how the company’s products or services will benefit the customer. This gives the audience a reason to listen and remember what the marketer has said.

2. Represent facts
Inaccurate information is worthless, so if you’re not sure about something you’re saying, either don’t say it or at least admit that you’re not sure about it. Sometimes, we can get carried away with a conversation and begin spewing out random things we’ve heard but don’t know to be true. Although this may seem harmless, regularly offering inaccurate information not only leads people to believe things that aren’t true, it discredits you as a valuable source of information, and sharing information is what communicating is all about.

3. Be specific
Good communicators cut to the chase and understand the value of brevity. You may love to talk, but that doesn’t mean others want to hear it. If you have something to say, say it. Ambiguity and superfluous words are likely to bore people and discredit you, causing your message to get lost in a cloud of noise. Good communicators always respect people’s time and choose simple, straightforward words.

4. Ask questions
Whether the conversation is with one person or many, good communicators always ask questions. Most importantly, they question their audience to confirm that their point has been understood.
Of course, it can get irritating if someone continually asks us “Do you know what I mean?” or “Get what I’m saying?” Such questions may come off as condescending, but there are friendlier, more subtle ways to ask for confirmation. Instead of putting the focus on your audience’s ability to understand, put the focus on yourself by asking “Am I explaining this well?” This invites the other person to ask for clarification without feeling incompetent.

LEARN AND READ MORE HERE 




CONNECT with the AUTHOR

---

 
Jayson DeMers Contributor

I de-mystify SEO and online marketing for business owners. 

“How To Start a Social Media Routine - A Method To Your Madness”

“How To Start a Social Media Routine - A Method To Your Madness”

By Shaun Hinklein

So its Monday morning and you’re back into your social media routine. You might not refer to it as a social media routine yet. Maybe its just random checking here and there on Twitter mentions, Facebook likes, and shared content on Pinterest and Tumblr, but did you ever think of creating a method to the madness?

Social media never sleeps and if you were so allowed you’d be able to contribute and evolve your campaigns using it 24-7. Since you can’t (unless you’re a super cool robot) it is best to spend your time wisely. Creating a routine doesn’t mean there is anything set in stone and you can customize this to your liking anytime.

Here is just a bit of my current social media routine. Maybe it’ll help you guide your own campaigns.

Optimize and Report any Social Media AdsThe first thing before getting into community engagement is to check up on any ads I’m running. This includes Facebook ads, Twitter ads, LinkedIn ads, and Google AdWords buys. Instead of just collecting data to analyze for a report I’ll also make changes based on the weekends performance.

This can take some time so its normally why I knock this out first thing in the morning. Creating content and engaging brand ambassadors will have to wait. If ads are running they are my top priority. I want to make sure the money is being well spent and targeted towards the right users.

Twitter Mentions and Facebook TagsTwitter mentions and Facebook tags (along with a slew of other metrics) are just two examples of users mentioning the brand or interacting with the campaign. For this action I react by either mentioning them directly, replying, or showcasing them.

This goes hand in hand with reputation management. With the good comes the bad comments that might hinder the brands digital identity. This will also be the damage control segment of the day, though this is ongoing considering it can occur at anytime.

What helps me find these before anyone else is an intense obsession with Google Alerts, Sprout Social, and Google Trends. Hootsuite works as well, but you’ll have to stay diligent and refresh the streams.

Create and Share ContentNow comes the part I enjoy the most when it comes specifically to social media; content creation and syndication. There are a few steps here


Read More

Visit Our Website at Sunrisedata1