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Showing posts with label marketing techniques. Show all posts
Showing posts with label marketing techniques. Show all posts
Friday, June 27, 2014
Sunday, August 19, 2012
Outsource Your Social Media to the Professionals
Outsource Your Social Media to the Professionals
By Chris Abraham
I really believe it’s bad advice to recommend that companies fire their social media consultants, experts and agencies only to bring everything in house.
While “everyone” is on Facebook, social media is no longer a land of tinkerers; it’s a land of consumers. If you fill a room of potential brand ambassadors you harvest from your own ranks, I guarantee that only 1% to 10% of those people are active participants, and the rest are passive folks who are mostly lurkers. And when people bring up Zappos as the corporate exemplar, I always remind them that Zappos is exceptional and that’s why they’re the only company anyone can think of who does it as well internally. Plus, Zappos is a dyed-in-the-wool customer-service-centric company with an aggressive, visionary founder — someone who has completely rebuilt itself to over-serve its communities. Kudos, but seriously a truly exceptional example.
Only the largest companies have in-house counsel — their own corporate lawyers. Very few small or medium-sized companies maintain their own in-house accountants, designers, publicists, reputation and crisis managers, or marketers — some don’t even have their own dedicated sales teams.
And this is becoming more and more the reality of modern business — and it started in the ’90s. Why incur internal staff bloating when you can keep your staff limited to core expertise and services in focus, outsourcing everything else to professional service firms — vendors? Specialist vendors, like doctors or lawyers or management consultants, are generally staffed by people who are not only trained and experienced but also have the benefit of being able to load-balance and mind-share across the experience of multiple clients.
The best vendors, like the best docs and lawyers, keep rigorously up to date in the state of the art with a single-minded incentive to keep up and even lead the way. Personally, I have over 15 years of experience in consulting, and the only way a consultant ever gets a job — and keeps it — is by being just a little smarter, more curious, quicker, and more confident than the client — and since this is rarely completely true, most consultants worth their salt work really hard and spend many hours being and staying a top expert in the field.
Why Zappos is the unicorn of social media success stories....................
READ MORE
Visit My Website
By Chris Abraham
I really believe it’s bad advice to recommend that companies fire their social media consultants, experts and agencies only to bring everything in house.
While “everyone” is on Facebook, social media is no longer a land of tinkerers; it’s a land of consumers. If you fill a room of potential brand ambassadors you harvest from your own ranks, I guarantee that only 1% to 10% of those people are active participants, and the rest are passive folks who are mostly lurkers. And when people bring up Zappos as the corporate exemplar, I always remind them that Zappos is exceptional and that’s why they’re the only company anyone can think of who does it as well internally. Plus, Zappos is a dyed-in-the-wool customer-service-centric company with an aggressive, visionary founder — someone who has completely rebuilt itself to over-serve its communities. Kudos, but seriously a truly exceptional example.
Only the largest companies have in-house counsel — their own corporate lawyers. Very few small or medium-sized companies maintain their own in-house accountants, designers, publicists, reputation and crisis managers, or marketers — some don’t even have their own dedicated sales teams.
And this is becoming more and more the reality of modern business — and it started in the ’90s. Why incur internal staff bloating when you can keep your staff limited to core expertise and services in focus, outsourcing everything else to professional service firms — vendors? Specialist vendors, like doctors or lawyers or management consultants, are generally staffed by people who are not only trained and experienced but also have the benefit of being able to load-balance and mind-share across the experience of multiple clients.
The best vendors, like the best docs and lawyers, keep rigorously up to date in the state of the art with a single-minded incentive to keep up and even lead the way. Personally, I have over 15 years of experience in consulting, and the only way a consultant ever gets a job — and keeps it — is by being just a little smarter, more curious, quicker, and more confident than the client — and since this is rarely completely true, most consultants worth their salt work really hard and spend many hours being and staying a top expert in the field.
Why Zappos is the unicorn of social media success stories....................
READ MORE
Visit My Website
Wednesday, August 15, 2012
Neuromarketing: The Future of Advertising
Marketing Conversation
Neuromarketing: The Future of Advertising
by speters on August 14, 2012
Marketing evolves over time to the will of the people. This is a very important fact for business owners and other entrepreneurs to remember and follow accordingly. As times change, people change, and because advertising and marketing rely on the response of the people, they need to change as well.
In recent years we have seen the use of strategic ad placement, as well as social media marketing techniques. These strategies work very efficiently and sometimes effortlessly; however, success can be pushed even further by getting it all down to a science. What does that mean? Marketing to the masses using neurological means of advertising.
Some of you may think this already sounds confusing and complicated, but thankfully, it isn’t. Neurological marketing strategies are in fact very simple and easy to effectively incorporate in your business. In order to equip them into your business plans, you’ll need to understand basic examples of neurological marketing strategies.
When designing psychological based methods of advertisement, entrepreneurs should always be thinking of basic human needs. Basic human needs are what drive consumers to make choices about certain products and purchases; thus, if a consumer ultimately feels that their needs are not being supported, they will choose to not purchase a product. Bartering with consumers and proving to them that you understand their desires and needs can help resolve their decision in your benefit.
With our current generation, there are multiple needs you can strike a chord with in order to be innovative and successful. In fact, these methods of neurological marketing are simple and have been used for years, but the way we use them is what has changed. The following are 3 basic marketing needs used by business savvy entrepreneurs that had their production booming in a short amount of time.
The first basic need we’ll cover is sex. For example, in 2002, cosmetic dentistry business owner Helaine Smith was finding trouble with her advertisement plan. She began to brainstorm other abstract ways in which to bring interest to her business. She considered the human need for sex, and published an electronic book titled Healthy Mouth, Healthy Sex, documenting how good oral hygiene assists sex in being a much more pleasant experience.
Since the publishing of the book, her Helaine’s annual revenue for her business has tripled to one million dollars. This is due to readers finding information linking the book to Helaine’s original business.
Read More
Neuromarketing: The Future of Advertising
by speters on August 14, 2012
Marketing evolves over time to the will of the people. This is a very important fact for business owners and other entrepreneurs to remember and follow accordingly. As times change, people change, and because advertising and marketing rely on the response of the people, they need to change as well.
In recent years we have seen the use of strategic ad placement, as well as social media marketing techniques. These strategies work very efficiently and sometimes effortlessly; however, success can be pushed even further by getting it all down to a science. What does that mean? Marketing to the masses using neurological means of advertising.
Some of you may think this already sounds confusing and complicated, but thankfully, it isn’t. Neurological marketing strategies are in fact very simple and easy to effectively incorporate in your business. In order to equip them into your business plans, you’ll need to understand basic examples of neurological marketing strategies.
When designing psychological based methods of advertisement, entrepreneurs should always be thinking of basic human needs. Basic human needs are what drive consumers to make choices about certain products and purchases; thus, if a consumer ultimately feels that their needs are not being supported, they will choose to not purchase a product. Bartering with consumers and proving to them that you understand their desires and needs can help resolve their decision in your benefit.
With our current generation, there are multiple needs you can strike a chord with in order to be innovative and successful. In fact, these methods of neurological marketing are simple and have been used for years, but the way we use them is what has changed. The following are 3 basic marketing needs used by business savvy entrepreneurs that had their production booming in a short amount of time.
The first basic need we’ll cover is sex. For example, in 2002, cosmetic dentistry business owner Helaine Smith was finding trouble with her advertisement plan. She began to brainstorm other abstract ways in which to bring interest to her business. She considered the human need for sex, and published an electronic book titled Healthy Mouth, Healthy Sex, documenting how good oral hygiene assists sex in being a much more pleasant experience.
Since the publishing of the book, her Helaine’s annual revenue for her business has tripled to one million dollars. This is due to readers finding information linking the book to Helaine’s original business.
Read More
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