A Go-To Guide to Screwing Up Your Landing Pages by Lindsay Kolowich
Landing
pages are the core of the conversion process. They are one of the best
ways you can convert website visitors into leads and leads into
customers. But a high-converting landing page isn't just a random form, a
little description, and a kind-of-related image thrown together onto a
web page -- you have to build each component thoughtfully and
strategically.
To get people to convert on your website, the conversion process needs to be a) easy, and b)
enjoyable. The key is keeping visitors on your page long enough to get
them to fill out your form, which means clean formatting, concise
language, and a compelling offer.
But it's not as easy as it sounds. There are a lot of really
awful landing pages out there. To help you convert as many visitors as
possible into leads, here is a comprehensive look at the things you shouldn't do on your landing pages -- and how you can fix them.
The 12 Ways You Can Totally Screw Up Your Landing Page
1) It takes more than a second or two to load.
Did you know that 40% of people will abandon a website that takes more than three seconds to load? That means you will lose 2 out of every 5 people who come to your landing page before you even have a chance to show them what you've got. Fast page load times means better user experience and it helps your Google search ranking.
How to Fix It:
Catch the problem early by monitoring your page load times and fixing them as soon as you notice they're slow. Learn how to monitor and improve your page load time here.
LEARN AND READ MORE HERE
CONNECT with the AUTHOR
Lindsay is an inbound marketing blogger at HubSpot. She's into
business, marketing, the ocean, and the Boston Red Sox. Hoya Saxa!
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