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(Knowledge of SEO, Pinging, and Backlinking NOT REQUIRED!)
Does this sound familiar? You have a great idea for a product or service, and you set up a website to sell it. Even though the website looks great, it needs visitors! Which brings us to the question: how are people going to know your site is online?
Trying to find the answer, you research different ways to get traffic, and you are suddenly faced with all kinds of terms to deal with, like SEO, pinging, and backlinks.
What do they all mean, and more importantly, how do you use them for your site?
Let's look at these problems one at a time:
Problem #1: You're not exactly
sure how SEO works. The letters for SEO stand for Search Engine Optimization.
Basically, you optimize your site by including certain keywords within the
text of your pages. When people search for those words or phrases on Google, Yahoo,
or other engines, your pages will be listed along with a link to your site.
The better optimized your website is for search engines, the higher you'll rise
in the search results for those specific keywords. This increases the exposure
of your website and eventually lands you more traffic and more sales. I'm
sure you can begin appreciating the power of SEO and why it truly can make the difference
between success and failure.
Problem #2: Maybe there's not
that much pinging on your site, but you don't know how to fix that. Pinging
just means that you are telling other websites on the internet whenever you have
new content. For example, if you put a new article or blog on your site,
you can ping to alert everyone by leaving links that people will click on.
Why is pinging important? Search engines receive this alert and begin paying more
attention to your website - this increases the amount of pages they will index,
and ultimately drive more traffic to your website.
Problem #3:
You've heard about
backlinking, and think
it could work, but you're unfamiliar with how and where to
get links. Backlinking is what happens when another website links back to yours.
Think about it like a high-school popularity contest - the more websites linking
back to yours, the higher your website will appear in the search engine results.
How does this happen? Google and other large search engines assume you must be a
credible, authoritative website if you have tons of backlinks from other
websites (especially if these other websites are related to your niche/industry!).
They simply prefer your website over other sites and therefore give you a higher
ranking - thus, flooding you site with visitors and eventually, sales and profits!
Search engine rankings and links will make your site more noticeable, when they are done correctly. As you might have already realized, SEO can be tricky. If you use too many keywords, you run the risk of being penalized by the search engines. And if you don't use enough, they might not recognize your site. Plus, backlinking and pinging seem like they take a lot of time and effort with no guarantee they will work.
Back to the original problem, how do you use all three to get quality traffic for your site?
Solution
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